Streaming Media White Paper 2008 - (Page 5) www.streamingmedia.com 5 The Next Big Wave Building the Right Foundation for Internet TV in Convergence In the 1940s, television revolutionized the way we communicated. People moved from newspaper and radio to the more immersive experience of television as their primary source of entertainment and as a way to receive important information and news about the world. By the mid-1950s, the television became quite common in many American households. As such, it has come a long way from its time of invention. Can you imagine your life today without a television? IPTV offerings are typically offered on discrete service provider networks. Internet TV, on the other hand, enables a viewer to access a television-style viewing experience on a connected PC connected to any internet service provider. Internet TV is a quick-to-market and relatively low-investment service. It rides on existing infrastructure—including broadband, ADSL, Wi-Fi, cable, and satellite—which makes it a valuable tool for a wide variety of service providers and content owners looking for new revenue streams. skills can now be accomplished by an individual with a camcorder and a laptop.This democratization of the means of production has made it easy to create compelling video content that is on par with professionally produced shows. Now, the internet has begun to transform television and the viewing experience from a passive, appointment- and locationbased mass medium into a personal, usercontrolled one that is accessible from virtually anywhere. We typically think of the internet and television as two separate mediums for communication, but just in the past few years, the two forms have started to converge. The internet has undergone a similar transformation. It has evolved from a mechanism for transporting text and simple images to a vehicle for rich multimedia experiences, and online video has become a key ingredient in news stories, articles, reviews, and entertainment. We typically think of the internet and television as two separate mediums for communication,but just in the past few years, the two forms have started to converge. Welcome to the evolution of internet television. Why Is Internet TV So Appealing? Still sounds like traditional TV moved from the living room to the den, right? Well, consider this: There are limited channels for both TV and radio, whereas the space for internet TV is endless. Internet TV allows viewers to choose the video programming they want to watch from thousands of channels from literally all over the world. In fact, what internet TV does inherently well is allow for on-demand availability of enormous amounts of customized content and information to be delivered to individuals fairly easily and on a global scale. For every narrow slice of content, there is an audience interested in watching it, provided they can find it and access it. In this new paradigm, destinations on the web develop into channels of content. Consumers rely on video search rather than wading through traditional media schedules and waiting for the allocated broadcast time slot to feed their appetite for content. In the world of traditional TV, major television networks control the majority of the airwaves and the programming.With internet TV, anybody with a camera and a web connection can instantly become a director and a producer. What once cost millions of dollars in highly-specialized equipment and New Revenue Options for Content Producers and Publishers Internet TV opens up new opportunities for independent videomakers, content producers and publishers, movie entrepreneurs, and others to publish, resell, license, re-distribute, and benefit from multiple possible revenue streams.These include advertising,subscription, pay per view, direct sales of premium material, and more. To make the most of these new revenue options, you must know your audience, what they expect, and what they will tolerate 5 Tips for a Successful Internet TV Destination 1. Create a sound monetization strategy— know what model fits your target audience. 2. Position your website as a consumer destination for discovering and interacting with internet TV channels. 3. Create easily searchable “channels” of content. 4. Make sure you have the right foundation and underlying infrastructure. 5. Know your success metrics before you start. Via the Internet, TV Gets a Makeover Internet television (or internet TV) refers to the creation, packaging, and delivery of video programming over the internet. It differs from IPTV, or internet protocol television, in that http://www.streamingmedia.com
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