Visions - Fall 2010 - 3
Colombia
SC Colombia Agrochemical Wages War on Mites, Ticks and the Competition
The weapons of a ninja become the marketing tools of the pesticide business
A
t first glance, a flower pesticide might not seem like a weapon of choice, but Sumitomo Corporation Colombia’s Agrichemical Department sees the plants’ battle against ticks and mites as a fight worth fighting with the most powerful allies available: ninjas. But not to worry – the Japanese warriors are confined to marketing materials in a strategy designed to spotlight the pesticide’s effectiveness. Franco Ibarra, Sales Manager in charge of Agrochemical Commodities for SC Colombia, said that their agrochemical products serve the regional pesticide market, most notably their acaricides and miticides, which kill plant mites and ticks respectively. These pests threaten the well-being of regional flower farmers’ harvests; the department sold nearly 16,000 liters of pesticides to customers last year. It is important to note that an infested flower crop can affect not only the Colombian economy, but in turn the U.S. flower market. Colombia is currently the largest supplier of fresh flowers to the U.S., and floriculture is Colombia’s most important non-traditional agricultural export, with sales exceeding $1 billion a year. According to the U.S. Department of Agriculture, U.S. wholesalers experienced $502 million in sales of Colombian cut flowers in 2008.
“Prior to 1995, SC Colombia merely served as a liaison to the agrochemical business,” Ibarra said.“In the international marketplace, Japanese agrochemicals were introduced by SC to multinational companies who developed, registered and sold the products in the market. In 1995, however, SC Colombia changed its status to become an independent office, created its own agrochemicals department with research & development and sales units, and began to handle this business directly. SC Colombia registered its first product in 1996 and has been growing the business ever since.” “We have four main acaricides on the market,” said Ibarra. “The main products sold are Danisaraba™ 20 SC, which is produced by Otsuka Chemical; Milbeknock® 1 EC and Miteclean® 10 SC, which are produced by Mitsui Chemicals Agro Inc; and Borneo® 11 SC, which is produced by Sumitomo Chemical. These acaricides are produced in Japan, with the main customer for these products being flower farmers and exporters in the Colombian market.” “These acaricides are novel products with high efficacy to control these pests in several crops, principally in flowers,” Ibarra explained.“Sumitomo Corporation entered the Colombia agrochemical market to offer a completely novel portfolio of products.These specialty products are specific to control certain
Sumitomo Corporation of America
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Visions - Fall 2010
Table of Contents for the Digital Edition of Visions - Fall 2010
Contents
Visions - Fall 2010
SC Colombia Agrochemical Wages War on Mites, Ticks and the Competition
Not Just Seeing the Forest For the Trees
Building Strength By Pumping Iron
The Face of Cosmetics BusinessKeeps An Eye On The Future
The View From Washington: The Stimulus Plan—Impact on Business and the Economy
Visions - Fall 2010 - Visions - Fall 2010
Visions - Fall 2010 - 2
Visions - Fall 2010 - SC Colombia Agrochemical Wages War on Mites, Ticks and the Competition
Visions - Fall 2010 - 4
Visions - Fall 2010 - Not Just Seeing the Forest For the Trees
Visions - Fall 2010 - 6
Visions - Fall 2010 - Building Strength By Pumping Iron
Visions - Fall 2010 - 8
Visions - Fall 2010 - The Face of Cosmetics BusinessKeeps An Eye On The Future
Visions - Fall 2010 - 10
Visions - Fall 2010 - The View From Washington: The Stimulus Plan—Impact on Business and the Economy
Visions - Fall 2010 - 12
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