The Pitch Pipe - October 2008 - (Page 24) By Ann-Marie Dowling, Membership Coordinator Make it real with the new online marketing center that supports the real women. real harmony. real fun. membership campaign. That’s right! You can make your next membership campaign reflect the real members of your chorus by utilizing the wealth of resources provided in the online marketing center. Show off the natural energy and enthusiasm that your chorus exudes through the inspiring images and messages the new campaign offers. By simply downloading templates and materials from the online marketing center, you can easily mirror the campaign image through customized marketing materials. Planning, designing, implementing and evaluating a membership/marketing campaign has never been so comprehensive. Following is a preview of some of the primary features and functions available with helpful tips on how they can be utilized. Customized Templates Choose from a selection of professionally designed templates including brochures, fliers, postcards, guest passes, print ads, Web banners, business cards, posters, newsletters, Power Point slides and more. Members are given the flexibility to customize text, include chorus information and download or send the files directly to local printers or publications. The templates open in Adobe Acrobat PDF format, enabling you to create, control, and distribute high-quality Adobe PDF documents. Visit http://www.adobe.com to download the latest version of Adobe Acrobat Reader and find detailed instructions for template design in the Center Tips page of the Marketing Center. Logos and Graphics Through the Marketing Center members have the advantage of downloading and utilizing all logos and graphics associated with Sweet Adelines International. By displaying a consistent corporate image with these logos and graphics throughout the organization we only is media exposure the most inexpensive means to promoting your chorus, it is a credible source of information. A press release that captures engaging, newsworthy information about your chorus can persuade key media contacts to write a story and mention your chorus favorably. You will find pre-written, customizable press releases that cover recruitment, new chorus announcement and competition placement. Other press related materials such as a public service announcement, fact sheet and letter to the media are also available for members to customize for promoting events and activities. Throughout the year new templates and materials will be added to the press page as time-sensitive promotional events occur, member suggestions come in and new ideas arise. Training Library The extensive list of resources available through the training library will enable members to acquire the necessary tools to build a successful membership campaign. We understand that not every Sweet Adelines member is familiar with marketing and public relations concepts, which is why this page provides a wide-range of materials that cover advertising, marketing and promotional matters, plus offers a variety of educational materials and ideas to be used in correlation with the real women. real harmony. real fun. membership campaign. Some of the materials you will find include marketing handbooks, a policy guide, newsletters, past articles published in The Pitch Pipe, member contributions, music and vocal training, chapter organization, etc. Each item is easily available for download by clicking on the link. Print or e-mail the materials to share with your chorus members or to use at your next educational event. Photo Library To help each chorus develop effective promotional materials we have created a photo library where members can download the photos they feel best repContinued on next page Make it Real Online Marketing Center have the ability to build our corporate image and gain public perception that, in turn, will help shape the mindset of our members, media or the community at large. The Marketing Center provides the Graphic Standards Guidelines to help illustrate the required standards for applying the corporate and campaign graphics. Correct usage of the logo keeps its trademark position strong and creates long-term value to Sweet Adelines International. Improper use can diminish its value and dilute our message and brand. That is why your chapter/region is so necessary to the successful implementation of our graphic standards. Please familiarize yourself with these standards and faithfully apply them. Your cooperation will allow Sweet Adelines International to maintain consistency and integrity throughout all our communications initiatives. Press Materials This portion of the Marketing Center offers a variety of materials designed to generate media interest. Not 24 October 2008 http://www.adobe.com
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