The Pitch Pipe - October 2008 - (Page 7) SWEET ADELINES INTERNATIONAL CORPORATION 2008 Strategic Plan Strategy • Train directors to be consistent creators of joy, happiness, and learning at rehearsals by: stressing the significance of the director’s impact on the organization, its members, and its finances; creating tools to enrich specific skills such as: communication, people, management, teaching, and problem-solving; and updating tools to teach effective rehearsal planning, conducting, and performance execution. Focus Joyful Atmosphere at Rehearsal • Promote among directors the role of being a “weekly coach” to their choruses. • Help directors to become purveyors of the barbershop craft by promoting the skills of chord recognition, in-tune singing, resonance development, and listening; stressing the value of understanding the elements of the judging categories; encouraging effective and satisfying music selection; and challenging directors to establish opportunities for individual achievement and recognition. Joyful Atmosphere at Rehearsal Joyful Atmosphere at Rehearsal • Create a directors’ credo (motto or affirmation). • Develop rookie program materials, which could include: encouraging directors to create opportunities for new members to shine; challenging directors to develop new members’ skills and talents; and creating an affordable CD with instruction in vocal skills development just for rookie members. Joyful Atmosphere at Rehearsal Joyful Atmosphere at Rehearsal • • • • • • • • • • • • • • • Evaluate, expand, and redesign the Young Women in Harmony program. Develop ways to increase the awareness of the Young Women in Harmony program at the post-secondary level. Train directors and regional leaders to relate to young women and develop young voices. Consider establishing a standing committee to plan, supervise, and evaluate developments in the Young Women in Harmony program. Evaluate and update the content of the Members Count! program. Include membership options. Establish ways in which veteran members can shine. Recognize the contributions of members. Train Regional Membership Coordinators to teach choruses how to recruit/retain members. Encourage regional awards that recognize community service. Encourage members to pursue chorus leadership opportunities. Deliver user friendly marketing resources and assets via the Internet. Explore an incentive program to promote members’ use of the Sweet Adelines International Web site. Include communication and education components in every activity that supports this strategic plan. Place more focus on performance outside of contest. Review existing vocal skills education tools for all Sweet Adelines, such as providing directors with access to the most current vocal production materials and training; teaching directors to give PVIs or to train other chorus members how to do it; and expanding directors’ abilities to identify vocal qualities, correct vocal tension, and faulty production. ments) and assist directors to understand and encourage their use. YWIH YWIH YWIH YWIH Membership Programs Member Retention Member Retention Member Retention Member Retention Member Retention Member Retention Member Retention Member Retention Member Retention Director Education • Compare and contrast membership options in a class at a Directors’ Seminar (long- and short-term commit• Place more focus on performance outside of contest. • Deliver ongoing education for all international programs and members, according to the schedule approved by the International Board of Directors, via the Biennial Directors’ Seminar/Judge Training beginning in 2009; the Triennial Faculty Training beginning in 2010; Arranger Training included in every other Directors’ Seminar/Judge Training beginning in 2011; Global Schools for members beginning in 2010. Director Education Director Education Education • Re-evaluate all levels (approved, certified, master) of the Director Certification Program (DCP) to confirm their validity. Education Education Education Education Education Education Education Education Education Education Finance October 2008 • • • • • • • • Expand the performance module in the DCP. Investigate the feasibility of cross-region education. Create tools for Regional Management Teams to train chorus’ music staffs, especially to identify future directors. Train Regional Education Coordinators to develop multi-leveled education programs. Encourage regions to make annual educational visits to each chapter for director training and chorus coaching. Investigate the status of regional director mentor programs. Teach choruses to develop and implement strategic plans. Provide instruction to choruses about grant writing and corporate sponsorship solicitation by updating the Guide and posting it on the Web site. • Continue to publish successful fund raising ideas for choruses in The Pitch Pipe. • Follow-up on a long-range financial plan 7
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