The Villages - November 2011 - (Page 52)

BUSINESS BRIEFS RE Banner Mercantile One of the most popular apparel and gift stores in Lake Sumter Landing Market Square acquired not only a new name this past month, but also a new home in the popular town center. Banner Mercantile, The Villages’ signature apparel and gift store, replaces the familiar Market Square Mercantile brand and now operates 10 a.m. - 9 p.m. Monday through Saturday and noon - 5 p.m. Sunday at 1028 Old Mill Run, next to Coldwater Creek. For information, call 753-2129. One practical business reason accounts for why The Villages Retail Division made the decision to relocate and rebrand Market Square Mercantile as Banner Mercantile and link its identity to its sister store in Spanish Springs Town Square, said Lori Resmondo, The Villages’ division manager of retail sales. “The original position of the store was to anchor Canal Street when there were very few inhabitants on Market Square when the town center opened six years ago,” Resmondo said. “So it was placed in that position for a very specific purpose. And we loved being there.” The relocation and rebranding fits well with the retail divi- sion’s plans to develop a third Banner Mercantile store when the Brownwood Town Center eventually opens at Buena Vista Boulevard and State Road 44. “This is just an evolution of the Mercantile store,” Resmondo said. “ we continue to grow, we will have a As location in Brownwood. So we wanted more consistency in all three locations.” Di’s Dazzle Women’s clothing fashion took on a retro look this past month in The Villages at the newly rebranded Di’s Dazzle boutique in Lake Sumter Landing Market Square. Retail fashion entrepreneur and author Diane Dorman chucked conventionality to the wind and tossed her tried-and-true Nantucket Bay brand for a fresher, hipper image. Not only did she freshen the store’s image, Dorman introduced a line of 70s inventory that earned applause from her customers during a champagne grand reopening event. The inventory builds on standard 70s fashions — short, colorful skirts and dresses, bell-bottom pants and tie-dyed shirts. But Dorman took those standards to a new level, introducing products laden with trendy use of bling or apparel adorned with sparkly, sometimes colorful, beads, rhinestones, crystals and other mostly costume jewelry. Since its reintroduction, the store at 1008 Canal Street. has become a popular gathering place for shoppers during retail hours — 10 a.m. - 9 p.m. Monday through Saturday and noon - 6 p.m. Sunday. For information, call the store at 753-4161. This rebranding concept emerged the past year as Dorman recently completed a book about her experience as a “Playboy” magazine model — “Playboy, Celebrities and Me in the Swinging 70s.” NOVEMBER 2011 Out of that walk down memory lane, Dorman realized not only how much she cherished the 70s fashions, but also how popular the retro look had become. “ Another reason I’m doing this is that my customers deserve to have even more fun than they’re already having,” Dorman said. “ And I’ve got some really cool retro stuff for them, too.”

Table of Contents for the Digital Edition of The Villages - November 2011

The Villages - November 2011
Signature Holes with the “Wow” Factor
Driving the Numbers
Gift Ideas for the Golf Enthusiast
Golf Fashion Forward
Golfing Bonifay
Ways to Improve Your Game
Golf Fore! Kids
Dreammaker: Brent Houdek loves his new career
Sports and Recreation: For the Golf Chicks, it’s all about friendship
Around The Villages
Health: Improve your golf game with back exercises
Food: Palmer Legends restaurant chef Jeff Gallo shares recipes
Business Briefs
Major Events

The Villages - November 2011