Austin GDC Program Guide 2008

WORLDS IN MOTION SUMMIT Tuesday, September 16 Wednesday, September 17 The Worlds in Motion Summit is geared for those looking to bring their content and brands into interactive worlds. This two-day event features candid sessions detailing the state of the art in leading virtual spaces, and the results that businesses – from small start-ups to Fortune 500 companies – have derived from them. The goal is to provide a realistic and in-focus snapshot of the intersection of games, business, and entertainment today, and where it’s trending for the future. This movement is powered by game technology and development, and offers a broadening of the worldwide business market through the wildly popular interface of social game networks. Mel Guymon (Google) Google’s First Real Talk on Lively Since Its Debut WORLDS IN MOTION SUMMIT KEYNOTE: Tuesday, September 16 | 9:30 - 10:30am | Ballroom C In his keynote, Guymon will provide a full overview of Lively, including the team’s vision for this product as a tool to enrich social interaction on the web. He will also offer a historical perspective on how Lively evolved from inception to launch. WORLDS IN MOTION SUMMIT KEYNOTE: Stephen Andrade (NBC.com) & Rajat Paharia (Bunchball) Dunder Mifflin Infinity: A Case Study in Using Game Mechanics to Drive Community Behavior Wednesday, September 17 | 9:30 - 10:30am | Ballroom C Status, competition, reward and achievement are concepts that the game industry has used for years to increase engagement and drive behavior in games. Now these same concepts are making the leap to the web. Join Rajat Paharia of Bunchball, and Stephen Andrade of NBC.com, as they discuss how Bunchball’s Nitro meta-gaming platform is being used to drive user behavior and increase engagement on Dunder Mifflin Infinity, a social networking and user-generated content site for fans of NBC’s hit TV show The Office. AUSTIN GAME DEVELOPERS CONFERENCE KEYNOTE Lane Merrifield (Walt Disney, Club Penguin) At Their Service: Making a Difference by Putting Players First Monday, September 15 | 11am - 12pm | Ballroom A WiMS passholders may attend Lane Merrifield’s Keynote. More details on Page 6. JOIN US FOR THE Worlds in Motion Summit Reception Tuesday, September 16 | 5:30 - 7pm Sponsored by Multiverse See page 23 for more details. 20 Austin Game Developers Conference | September 15-17, 2008 | Austin Convention Center | Austin, Texas | www.AustinGDC.net http://www.austingdc.net/wim/index.htm?cid=AGC08_PGWPX2 http://www.austingdc.net/wim/index.htm?cid=AGC08_PGWPX2 http://NBC.com http://www.AustinGDC.net

Table of Contents Feed for the Digital Edition of Austin GDC Program Guide 2008

Austin GDC Program Guide 2008 Contents Conference-at-a-Glance General Information Conference Overview Advisory Board Keynote Speakers Conference Sessions Game Career Seminar Worlds in Motion Summit Austin GDC Events Austin GDC Evening Events Speakers Sponsors & Media Partners Exhibitor Directory Expo Hall Map & Exhibitors

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.