IEN - 2009 Media Kit - (Page 10) Using conversation to promote products and services to the IEN audience. SOCIAL MEDIA • ENGAGEMENT • LEAD GEN • BRANDING BLOGS: Blogs express personal opinion or comment on particular topics. For the marketing function, blogs support more detailed, nuanced messages than traditional advertising. You may comment on an application rather than the product itself, for example. Our editors will review your blog for posting on IEN.com’s Blog Roll, and inclusion in Monday’s Blog Alert. Gross Rate: $2000 per month PODCASTS: Podcasts use audio to get a scripted message delivered to an audience. How To or Tech Tips are typical content examples. Most podcasts are available to be played directly from a site and as an iPod or MP3 download. IEN will take your recorded podcast for posting on IEN.com. Gross Rate: $2000 per month WEBCASTS: A webcast is a media file distributed over the Internet using streaming media, and may be distributed live or recorded. You may already have recorded webcasts covering various topics to help or educate your customer. IEN will take your recorded webcast for posting on IEN.com. Gross Rate: $2000 per month VIDEO: There’s nothing like video to show how a product works or to tell how your company reduced its carbon footprint. IENTV will take your video clip for viewing 24/7 on IEN.com. Gross Rate: $2000 per month We’ll help you catch the customer you really want. Rate includes lead report generated by IEN.com with activity from 100,000+ site registrants. All social media options are posted on IEN.com and promoted in IEN Connects. Contact Marie Urbanowicz mu@thomaspublishing.com P: 212-629-1538 F: 212-629-1149 http://www.IEN.com http://www.IEN.com http://www.IEN.com http://www.IEN.com http://www.IEN.com http://www.IEN.com
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