IEN - 2009 Media Kit - (Page 16) Direct Response Cards CARD DECK ADVERTISING • LEAD GEN Get the measurable response you want. IEN card decks are great, inexpensive inquiry generators. You’ll reach primary sales targets — 94% of IEN readers directly impact whether a product is purchased. Standard and jumbo size cards available. AVAILABLE 2009 EDITIONS Manufacturing Deck: 180,000 Reach all subscribers in processing and metalworking, plus SIC 87, consulting engineers • • • • February (closes 1/6) April (closes 3/6) September (closes 8/6) November (closes 10/6) Engineering Deck: 96,000 Reach engineering subscribers exclusively • May (closes 4/6) • October (closes 9/6) Manufacturing deck advertisers receive bonus digital deck—deploying to full email list. See side two for digital deck requirements. Contact Lily Man lman@thomaspublishing.com P: 212-629-1566 F: 212-629-1537 We’ll help you catch the customer you really want. http://ien.com
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