IEN - 2009 Media Kit - (Page 17) 2009 Direct Response Card Rates and Requirements Special Positions Inserts 15%, Run of Deck Cards 10% For information regarding furnished inserts, front and back cover wraps, contact Lily Man. Mechanical Requirements/Print Deck Standard Card: • Trim size: 3 1⁄2” x 5 1⁄2” • Copy area: 3 1/8” x 5 1/8” No bleeds Jumbo Card: • Trim size: 5 1⁄2” x7” • Live area: 5 1/8” x 6-5/8” wide Format: side by side;paper wrap Mechanical Requirements/Digital Deck Advertisers in the manufacturing deck are also deployed in the digital deck—after mail date. Please adhere to the following specs when submitting your e-card. Remember to keep graphics and copy simple, clear and large … due to various browser settings, image may be slightly compressed. Image: 550 x 350 pixels File Type: JPEG saved for web Submitting Files: • Native files are preferred; high res PDF, JPEG, TIFF, and EPS files are also acceptable. • Preferred: All files sent on CD-ROM. Also acceptable: via email with prior notification. • MAC format preferred. • All screen and printer fonts must be included. • Include all linked image files (TIFF, EPS, etc). • Provide a directory of the disk contents. • 2 full-size SWOP standard color guides must accompany files.
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