IEN - 2009 Media Kit - (Page 6) Industrial Equipment News / December 2007 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2007 Qualified Within QUALIFICATION SOURCE I. 1 year 2 years 40,323 1,045 36,844 2,434 40,323 20.0 3 years - Qualified Non-Paid Qualified Paid Total Qualified 201,615 6,840 181,438 13,337 201,615 100.0 Percent 100.0 3.4 90.0 6.6 100.0 TOTAL – Personal direct request from the recipient: 161,292 a. Written 5,795 b. Telecommunication 144,594 c. Electronic 10,903 II. TOTAL – Request from recipient’s company: a. Written b. Telecommunication c. Electronic III. TOTAL – Membership Benefit: a. Individual b. Organizational IV. TOTAL – Communication from recipient or recipient’s company (other than request): a. Written b. Telecommunication c. Electronic V. TOTAL – Sources other than above (listed alphabetically): Association rosters and directories Business directories Independent field reports Licensees – National, State or Local Government Manufacturer’s, distributor’s and wholesaler’s lists Other sources VI. TOTAL – Single Copy Sales: TOTAL QUALIFIED CIRCULATION 161,292 PERCENT 80.0 Paid Source Information can be reported at the option of the publisher. 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2007 MAILING ADDRESS Individuals by name and title and/or function Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION Qualified Non-Paid Qualified Paid Total Qualified 201,615 201,615 Percent 100.0 100.0 4. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2007 State & Zip Code 039-049 Maine 030-038 New Hampshire 050-059 Vermont 010-027 Massachusetts 028-029 Rhode Island 060-069 Connecticut NEW ENGLAND 100-149 New York 070-089 New Jersey 150-196 Pennsylvania MIDDLE ATLANTIC 430-459 Ohio 460-479 Indiana 600-629 Illinois 480-499 Michigan 530-549 Wisconsin EAST NO. CENTRAL 550-567 Minnesota 500-528 Iowa 630-658 Missouri 580-588 North Dakota 570-577 South Dakota 680-693 Nebraska 660-679 Kansas WEST NO. CENTRAL 197-199 Delaware 206-219 Maryland 200-205 Washington, DC 220-246 Virginia 247-268 West Virginia 270-289 North Carolina 290-299 South Carolina 300-319 Georgia 320-349 Florida SOUTH ATLANTIC Number of Units 419 625 269 2,638 442 1,858 6,251 4,689 3,011 5,048 12,748 6,844 3,039 5,894 5,591 3,917 25,285 2,761 1,430 2,161 256 342 733 1,193 8,876 218 1,274 240 1,648 435 3,195 1,423 2,241 3,184 13,858 Total Qualified 792 1,294 532 5,801 812 3,879 13,110 9,757 5,720 11,127 26,604 14,682 6,988 12,340 11,387 8,902 54,299 6,289 3,256 4,344 470 727 1,592 2,336 19,014 501 2,483 375 3,634 903 6,523 3,252 4,177 5,407 27,255 Percent State & Zip Code 400-427 Kentucky 370-385 Tennessee 350-369 Alabama 386-397 Mississippi EAST SO. CENTRAL 716-729 Arkansas 700-714 Louisiana 730-749 Oklahoma 750-799 Texas WEST SO. CENTRAL 590-599 Montana 832-838 Idaho 820-831 Wyoming 800-816 Colorado 870-884 New Mexico 850-865 Arizona 840-847 Utah 889-898 Nevada MOUNTAIN 995-999 Alaska 980-994 Washington 970-979 Oregon 900-961 California 967-968 Hawaii PACIFIC UNITED STATES 969 & 004-009 U.S. Territories Canada Mexico Other International APO/FPO Number of Units 1,462 2,254 1,484 584 5,784 957 930 1,307 6,479 9,673 235 422 139 1,175 338 1,095 719 319 4,442 67 1,718 1,330 9,851 66 13,032 99,949 76 21 3 100,049 Total Qualified 3,273 4,780 3,025 1,095 12,173 2,053 1,669 2,389 12,197 18,308 324 817 206 2,053 598 1,920 1,470 497 7,885 75 2,918 2,460 17,313 82 22,848 201,496 94 21 4 201,615 Percent 6.1 6.5 9.1 13.2 26.9 3.9 9.4 11.3 99.9 13.5 TOTAL QUALIFIED CIRCULATION 100.0 www.bpaww.com 6 http://www.bpaww.com
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