IEN - 2009 Media Kit - (Page CoverB) We’ll help you catch the customer you really want. Industrial Equipment News remains consistently choosy when selecting the over 201,000 subscribers composing an industrial-buying audience for everything from adhesives to vision systems. And we’re very responsive to their information needs. That’s why the focus of IEN editorial is product-centric and solution-based. It’s content that sells our customer. Who is the IEN customer? Martin Akel & Associates studied IEN subscribers, and describes them as prime movers. By function and responsibility, they are key decision-makers not easily found elsewhere, according to Harvey Research, who measures and tracks our low duplication among competitive magazine audiences as well as our exclusive reach each year. These prime movers are located in IEN’s 100,000+ D&B-sourced facilities in the trillion dollar manufacturing market and in ten multibillion dollar allied industrial markets. With this level of buying qualification and marketplace distribution, your marketing efforts are fastforwarded to directly impact sales. And isn’t that the desired net result of any marketing campaign? Catch an IEN customer and really impact sales.
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