Managing Automation - February 2009 - (Page 26) DEEPDIVE collaboration WEB TECHNOLOGY Ups the Collaborative Ante New social networking and other Web 2.0 tools for manufacturers can create tight-knit communities where conversations and information flow freely and decisions are made on the fly. But rules must be enforced to maintain good business practices. BY STEPHANIE NEIL n manufacturing, two days can feel like an eternity. Sometimes, split-second decisions are required — for example when a supply chain is disrupted at the exact same time as a marketing promotion drives a spike in demand for a new product. Given such scenarios and the fact that supply chains are spread out across the globe and rely on multiple parties working in different time zones, companies must have an efficient way to communicate with partners and collaborate in real time, even if it’s 6:30 a.m. in Seattle and 10:30 p.m. in Shanghai. At the same time, manufacturers can’t ignore collaboration inside their own virtual walls. For example, dispersed engineering teams need to communicate design changes, and manufacturing relies on sales information in order to schedule production cycles. Indeed, the ability of multiple parties to collaborate, wherever and whenever needed, is critical to the survival of any manufacturer today. Fortunately, with the rise of the common infrastructure backbone known as the ma February 26 2009 Photo: Eva Serrabassa
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