Managing Automation - September 2007 - (Page 57)

Advertisement company CASE STUDY Sterling Commerce An AT&T Company Sterling Commerce Solution Increases Product Revenue, Boosts Online Outlet Store Traffic F or almost 90 years, Toro has dominated the outdoor maintenance and landscaping industry worldwide. Toro products are distributed in more than 80 countries and throughout the United States by a network of professional distributors, dealers and retailers. Toro’s corporate accounts are large accounts involved in golf course management, golf course construction, landscape and lawn care. These accounts purchase Toro products from multiple distributors. With the Sterling Multi-Channel Selling Solution, Toro allows large accounts such as golf course management to easily purchase parts online that are then fulfilled by local distributors based on ZIP code information. The Sterling solution allows Toro to apply pricing and discounting based on each distributor, and in turn the distributors can easily generate customer proposals. Business Challenge Toro customers wanted better access to product information. Corporate Accounts needed order accuracy assurance when selecting and configuring the correct products, as well as getting the most upto-date pricing information. Toro sought a solution that would make it easier for all customers to do business with them. Solution With the Sterling Commerce Multi-Channel Selling Solution (MCS), Toro allows large accounts to easily purchase parts online that are then fulfilled by local distributors based on ZIP code information. MCS allows Toro to apply pricing and discounting based on each distributor, and in turn the distributors can easily generate customer proposals. Toro also launched their online store for new and refurbished products store that allows consumers to browse, configure and purchase certified refurbished or overstock consumer home yard care products. “Multi-channel selling solutions allow a simplified way for customers and partners to do business with you no matter how, when and where they want. ” –Michael Hylton Senior Product Marketing Manager Benefits • Directed access to products, accurate pricing and consolidated account views • Improved the method by which corporate accounts order and are invoiced • Decreased order error rates and reduce manual corrections of quotes, orders, and invoices for corporate accounts • Managed the entire product lifecycle for new product introduction, maintenance and end-of-life • Automatically leveraged information from an 4600 Lakehurst Court, Dublin, OH 43016 (p) 800-299-4031 (f) 614-793-4040 www.sterlingcommerce.com unlimited number of data sources and syndicate product data to and from multiple companies or divisions http://www.sterlingcommerce.com http://www.sterlingcommerce.com

Table of Contents Feed for the Digital Edition of Managing Automation - September 2007

Contents Take 1 Europe’s Automation Chiefs Upbeat on ’08 Business Prospects Vendor Coalition Pushes Human Element of SOA Wireless: Users Still Approaching with Caution One Year Later, IBM Shows Plan for MRO’s Maximo Study: More Work Needed to Lure Next-Gen Talent Executive Q&A Notes Cover Story: 2008 Companies to Watch Special Report: The 2007 Progressive Manufacturing High Achievers Progressive Manufacturer of the Year Business Model Mastery Innovation Mastery Customer Mastery Supply Network Mastery Data & Integration Mastery Education & Training Mastery Operational Excellence Mastery Leadership Mastery Transformation: Orchestrating the Multi-Tier Supply Network Integration: The Timeless Quest for Accurate Data Industries: Maintenance No Longer on Schedule Product Scan Advertiser Index Next

Managing Automation - September 2007

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