Managing Automation - September 2008 - (Page 12)

FREE Online Membership managingautomation.com news managingautomation.com maonline Go online for daily news updates in perspective go to market with products that do things like order and inventory management in a more standard way. Woodward said he hasn’t decided yet whether E2open will soon seek additional financing to fund his new initiatives. That will depend on how fast the company wants to grow and how profitable it wants to be. Right now, Woodward said, he’s not inclined to sacrifice profitability for growth. “We would like to be different from other companies in the SaaS market,” he said. “Salesforce.com got to $1 billion in revenue before they started making money. That’s not our plan. We want to get cash flow-positive much earlier than that.” — J.M. Alliances, Executive Appointments, Mergers & Acquisitions, Products Transform your business through technology FREE Membership includes: • Award Winning Editorial • Web Exclusive Articles • Whitepapers & Webcasts • Improved Online Tools and Expert Forums • Product Comparison Engine • Targeted Newsletters • Special discounts for Executive Conferences • My “MA” which allows you to save products, comparisons and more Sign Up Today at: MANAGINGAUTOMATION.COM hired Peter Maloney as its new chief financial officer and Andrew Salzman as chief marketing officer. Maloney came to the company from SaaS provider SNOCAP Inc., where he was CFO. Prior to joining E2open, Salzman was vice president of corporate marketing at Siebel Systems and held a similar role at Compaq Computer. E2open’s new team, Woodward said, plans to double the sales force over the next six months, a step that will help the company expand its global sales efforts. E2open’s sales force will be incented, more than in the past, to persuade existing customers to make more extensive use of the company’s on-demand offerings, Woodward said. At the same time, the company will extend its current product offerings while increasing its focus on vertical markets, specifically high tech, aerospace, and telecommunications. While E2open has, for the most part, focused on applications that improve multi-enterprise supply-side collaboration, under Woodward it will also begin to look more at the sell side. Specifically, Woodward said, E2open will roll out tools that help manufacturers understand, forecast, and shape demand. And E2open, under the new management team, will focus more on standardizing its product offerings, a step that will help it improve its profitability. Historically, Woodward said, E2open has tended to create and deploy applications on a custom basis, particularly for its larger customers, such as Boeing, Hitachi, Seagate, and Vodafone. In the future, he added, E2open will IS THIS MARKETING AS IT USED TO BE OR SOMETHING NEW? t first, and maybe even second, glance, it looks like just a bunch of shipping containers stacked on a barge. But these are no ordinary shipping containers and the barge they are on does not have a regular commercial route. What I was looking at on a perfectly clear, warm day at a pier in Chicago was a marketing campaign of unprecedented proportions and, some might say, audacity. On that day, July 17, Siemens, the giant engineering and automation company, arrived in Chicago with its 500-ton A UPCOMING 2008 Material Handling and Logistics Conference Sept. 14-17, 2008 Grand Summit Resort Hotel & Conference Center, Park City, UT www.mhc2008.com Oracle OpenWorld 2008 Sept. 21-25, 2008 Moscone Center, San Francisco www.oracle.com/openworld PLM Road Map 2008 Sept. 23-24, 2008 The Inn at St. John’s, Plymouth, MI www.cpd-associates.com BigMachines Big Ideas 2008 Oct. 5-7, 2008 Sofitel Chicago Water Tower Chicago www.bigmachines.com/bigideas EVENTS WonderWorld 2008 North America Oct. 6-10, 2008 The Venetian Resort Hotel Casino Las Vegas, NV Open.wonderware.com/sites/wworld08NA Inforum 2008 Oct. 14-16, 2008 Venetian Palazzo Hotels & Sands Expo, Las Vegas, NV Inforum.inforum2008.com (registration required) KronosWorks 2008 Oct. 19-22, 2008 Walt Disney World Swan and Dophin Lake Buena Vista, FL www.kronos.com/KronosWorks AMR Research Business Technology Conference Nov. 10-12, 2008 Westin Boston Waterfront, Boston www.amrresearch.com Free Demo Request a Demo directly from vendors you choose http://managingautomation.com http://managingautomation.com http://salesforce.com http://salesforce.com http://Open.wonderware.com/sites/wworld08NA http://www.mhc2008.com http://www.oracle.com/openworld http://Inforum.inforum2008.com http://managingautomation.com http://www.cpd-associates.com http://www.kronos.com/KronosWorks http://www.bigmachines.com/bigideas http://www.amrresearch.com

Table of Contents Feed for the Digital Edition of Managing Automation - September 2008

Managing Automation - September 2008 Contents Take 1 Letters Tech Vendors Defy Economic Slump by Plugging into Developing World Growth New E2open Chief Outlines Plan to Accelerate Growth Is This Marketing as It Used to Be or Something New? The OMAC Group Attempts to Widen Its Influence Automation Federation Names Chief, Plots Growth Notes Cover story: The Innovation Gap Special Report: Meet the Progressive Manufacturing High Achievers Progressive Manufacturer of the Year Business Model Mastery Innovation Mastery Customer Mastery Supply Network Mastery Data & Integration Mastery Education & Training Mastery Leadership Mastery Operational Excellence Mastery Special Report: Catching the Wireless Wave Part 1: No Clear Infrastructure Winner Part 2: Wireless Apps Take Wing Part 3: The Human Side of Wireless Product Scan Advertiser Index Next

Managing Automation - September 2008

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