Manufacturing Executive - March/April 2009 - (Page 20) EUROPE’S WORLD-FAMOUS AUTO BRANDS FACE THEIR MOST UNCERTAIN TIME SINCE GOTTLIEB DAIMLER PRODUCED THE FIRST AUTOMOBILE 120 YEARS AGO. IN THE FACE OF COLLAPSING GLOBAL DEMAND AND FUNDAMENTAL CHANGES IN PRODUCT DESIGN, CAN NEW TECHNOLOGIES HELP AUTOMAKERS SURVIVE AND COLLABORATE MORE EFFECTIVELY TO PRODUCE A NEW GENERATION OF CLEANER, QUALITY CARS? 20 Manufacturing Executive MAR/APR-09 THE ROUGH By Paul Tate RIDE
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