The Prepaid Press - December 15, 2007 - (Page 15)

WIRELESS December 15 · 2007 - 15 kajeet to Offer Horoscopes, Jokes and Trivia Partners with Distributive Networks for Feeds BETHESDA, MD (November 15, 2007) kajeet is introducing Feeds -- text entertainment and information delivered straight to kajeet cell phones. Content for Feeds has been developed by Distributive Networks, a Washington, DCbased mobile content and technology company. Distributive Networks is also enabling delivery of all kajeet Feeds through its proprietary content management and delivery system. kajeet said that Feeds offer kids a daily dose of fun and information on a wide range of interests from sports and animal trivia to horoscopes, jokes and more, on their cell phones. Custom-created by the Distributive Networks team for the kajeet tween and young teen audience, each feed can be saved on the subscriber’s cell phone or forwarded to friends. The Feeds service is offered at a low price of 10 cents per message. “Kids love to text, so it makes perfect sense for kajeet to provide something unique in the world of texting,” said Daniel Neal, CEO and Founder of kajeet. “Distributive Networks provides compelling mobile text content plus the ﬂexible content management platform to scale and deliver the service. Their creative writing team designed a custom package of text alerts and worked closely with our kid specialists to provide high-quality daily feeds in the unique voice of kajeet. And, their technical team developed a creative solution that enables us to manage both content delivery and subscriptions through Distributive Networks’ content management system.” Kevin Bertram, CEO of Distributive Networks, said, “We’re excited about the opportunity to work with kajeet, a company with such unique position among cell phone service providers. Kids today are well known for being savvy about mobile, and we look forward to a long relationship of helping kajeet provide their customers with content that is both entertaining and educational.” Source: kajeet (www.kajeet.com) AT&T GoPhone Offers Roaming Option in Mexico New No Contract Service Available Now SAN ANTONIO, TX (November 15, 2007) Consumers can now make calls while traveling in Mexico with GoPhone. AT&T Inc. has launched a new roaming service throughout Mexico using GoPhone prepaid wireless plans, which feature no annual contract, credit check or deposit. With AT&T’s GoPhone, roaming is available as soon as subscribers enter Mexican territory; no activation or special plan is needed. A television campaign is airing in border markets to promote roaming in Mexico via GoPhone. “At AT&T, we strive to provide our customers with the convenience and ﬂexibility to call the U.S. when traveling to Mexico,” said Roberto Garcia, executive director of Marketing for AT&T’s wireless unit. “Garcia said that customers beneﬁt from low rates and no contract roaming. Convenient and affordable wireless services that work south of the border are in high demand from travelers and border-region communities, said AT&T, and Mexico is the destination for millions of vacationers each year. Through the roaming service, calls are 99 cents a minute throughout Mexico. Customers can easily replenish their accounts while in Mexico by dialing 6-1-1 directly from their GoPhone. The 6-1-1 dialing feature also provides customers with access to their card balance as well as world-class customer service. According to the Ofﬁce of Travel and Tourism Industries (OTTI), in 2006, Mexico was the top international destination for U.S. travelers with 19.7 million travelers. What’s more, Mexico surpassed the U.K. to become the top international market in terms of U.S. traveler expenditure, with spending totaling $10.9 billion in 2006. Source: AT&T (www.att.com) Total Call Mobile Introduces Holiday Bonus 200 Airtime Minutes for Busy Calling Season LOS ANGELES, CA (November 27, 2007) Total Call Mobile has introduced the latest enhancement to its prepaid wireless service, the inclusion of 200 Bonus airtime minutes with the purchase of any of its prepaid mobile phones. “Our goal is to provide our dealers with a competitive and exciting product that will appeal to a broad range of consumers,” said Mark Leafstedt, CEO of Total Call Mobile. “This is a great example of an innovative promotion that is going to be key to helping drive sales.” Total Call Mobile offers prepaid and monthly plans that feature International Direct Dial (IDD), international and domestic messaging, nationwide coverage and in-language customer service 24 hours a day, seven days a week. All domestic airtime is $0.10 a minute, there are no daily access fees, no hidden charges and no credit checks or contract required. Domestic and International text messages are $0.05 per message. Source: Total Call Mobile, Inc. (www.totalcallmobile.com) Redknee Extends Converged Billing Solution Launches Mobile Money Services TORONTO, CANADA (November 19, 2007) Redknee Solutions has extended its real-time Turnkey Converged Billing solution with the introduction of Mobile Money Services. Mobile Money Services is a licensable option available to mobile operators who want to offer secure mobile money capabilities across different mobile access networks, operators and international borders. Redknee’s Mobile Money Services allows self-care mobile account top-ups and money transfers for mobile operators. A number of significant drivers make this an attractive new service offering for mobile operators in emerging markets such as Africa, Middle East and S.E. Asia. “Our recent research indicates that 85% of the next billion mobile subscriptions will come from emerging markets such as Africa, Middle East and Southeast Asia. However, according to the GSM Association, less than 1 billion out of 6.5 billion people worldwide have a bank account,” said Leslie Arathoon, Director, Product Strategy with Pyramid Research. “This fact, coupled with increasing liberalization of wireless regulations and the growing sophistication of telecommunications infrastructure in emerging markets have set the stage for widespread demand for and adoption of mobile funds transfer services. As funds transfers and other mobile money activities play an increasingly larger role in the economies of many countries, carriers who can deliver differentiated, low-cost mobile money services will have a competitive advantage.” Lucas Skoczkowski, CEO at Redknee commented: “We expect that Redknee’s Mobile Money Services will beneﬁt both the operators and subscribers in the emerging economies worldwide. Redknee is committed to meeting the requirements of emerging markets with product quality, scalability and innovation, as exempliﬁed through our modular deployments of the Turnkey Converged Billing solution. We expect to build upon the strong demand from our existing customers and capture additional market share from new customers interested in enhancing their business.” Redknee said that Mobile Money Services provides a centralized and scalable solution that addresses current and anticipated mobile fund transfer needs of mobile subscribers. The system provides taxation, currency conversion and settlement to support mobile operator partnerships. Mobile Money Services offers mobile operators a conﬁgurable suite of services without the need to uplift existing infrastructure, accelerating the time to market and rapidly driving usage, adoption and new revenues. Source: Redknee (www.redknee.com) Wireless in Brief Magicpins.com, a prepaid wireless distributor in North America, is now offering its customers Real Time Replenishment (RTR) provided by Boost Mobile. Real Time Replenishment is enabling Magicpins customers to instantly reﬁll their calling cards. Also, with the Boost Mobile Real Time Replenishment platform, customers do not have to wait for pin numbers, replenishments start as low as $10, and buyers can their entire balance. Magicpins.com, LLC - www.magicpins.com Boost Mobile - www.boostmobile.com Kanye West is the latest artist to join Virgin Mobile USA’s “First Dibs” ringtone program. Virgin Mobile USA joins with Def Jam Records to offer exclusive content from West’s latest Island/Def Jam Records album. Virgin Mobile customers can access exclusive versions of six tracks from Kanye West including the smash hits “Stronger” and “Can’t Tell Me Nothing” from “Graduation” in addition to four live versions of tracks from Kanye’s previous releases. Source: Virgin Mobile USA www.virginmobileusa.com New research reveals that while 60% of women in the UK say they can’t live without their mobile phones, they mainly use them for calling and texting; ignoring the host of other features and services that their phone offers. The research shows that, despite the emergence of a whole host of content and services on the mobile phone, men are much more likely to use their phones to listen to music and browse the Internet than women. Only 33 percent of women have used their mobile phone to surf compared to 47 percent of men. The companies involved are Mills and Boon/ ICUE; Lastminute.com/Cool Gorilla; LocatioNet; The Light Agency; Pocket Group and Singtones. CAESARS PALACE, LAS VEGAS · AUGUST 19 – 21, 2008 Prepaid long distance Prepaid wireless Prepaid payments One room. Big ideas. Countless connections THE PREPAID FORUM AT TPPEXPO’08 Check www.prepaidpressexpo.com for updates http://www.att.com http://www.kajeet.com http://www.totalcallmobile.com http://Magicpins.com http://www.virginmobileusa.com http://www.magicpins.com http://www.boostmobile.com http://www.Lastminute.com http://www.redknee.com http://www.prepaidpressexpo.com http://www.prepaidpressexpo.com

Table of Contents Feed for the Digital Edition of The Prepaid Press - December 15, 2007

The Prepaid Press - December 15, 2007 GENERAL PREPAID 2007: Prepaid in Review New Prepaid Association? Contents A Funny Thing Happened on the Way to the Forum Regulatory Rundown: FCC Enforcement, SEC Cracks Down, VoIP Hacking, & Wireless Regulation The Legal Line WIRELESS Prepaid Wireless Roundup kajeet to Offer Horoscopes, Jokes and Trivia Redknee Extends Converged Billing Solution AT&T GoPhone Offers Roaming Option in Mexico Total Call Mobile Introduces Holiday Bonus Wireless in Brief INTERNATIONAL Spot Rates Keycorp to Distribute Hypercom in Canada International in Brief Mobile Communications in Latin America Gets a Leg Up TELECOM & TECHNOLOGY T&T in Brief Phone House Launches New Card Facebook Goes Mobile CVT and Total Call Settle IDT Lawsuit Wireline Capex Grows 7% in Third Quarter PAYMENTS Transcard Selected for Discover Payroll Cards Vesdia and MXT Card Services Form Alliance The Giving Tree Card Gives Back MasterCard Launches Prepaid Travel Card Payments in Brief 7-Eleven Pushes Video Games Capital One and NetSpend Merger Off i2c Launches New Release of Campaign Manager Prepaid Card Dispensing from ATMs Credit Card Design Competition Begins NRF Says Gift Cards Gaining Popularity EXTRAS Classifieds Contact Us Our Advertisers

The Prepaid Press - December 15, 2007

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