The Prepaid Press - July 15, 2008 - (Page 11) Wednesday, August 20, 2008 - Prepaid Wireless 9:00-10:10 Thursday, August 21, 2008 - Prepaid/Alternative Payments 9:00-10:05 Doug Fieldhouse, Vesta Ginger Sayor, First Data Fedor Smith, Atlantic ACM Mobile phones have become a vital part of our daily lives, and are increasingly ubiquitous throughout all population segments. Even the credit challenged and cash poor members of society have a need for a mobile phone, and it is not uncommon for them to use it as their only phone. And, they are looking for more than basic voice technology. Features like mobile search, mobile payments and mobile data features create new opportunities for the prepaid industry, along with new challenges. How do prepaid wireless providers respond and deliver to this new environment? How large are these growing market segments, and what companies are benefiting from them? How can prepaid wireless providers leverage new needs, features and technologies into higher revenues and lower churn? This session explores these issues and provides the answers. 10:10-10:15 10:15-11:00 TRANSITION BREAK Prepaid Wireless Today New Opportunities, Challenges and Technologies Steve Mott, BetterBuyDesign Joel Stanton, Hitachi Consulting As stored value has evolved past niche status, it is unleashing wholesale changes in the way we pay for goods and services. This session will offer perspective on the current state of stored value -- its dimensions, prospects and avenues for future growth, and the forces shaping profitability. What are the hot areas with high consumer adoption rates? Designed to provide insight into the dominating market factors propelling stored value, this exclusive session will drill down on what likely direction the market will take over the next several years, and provide actionable insight on the market drivers. 10:05-10:10 10:10-11:15 TRANSITION BREAK Stored Value Market Today – Capitalizing on Evolving Opportunities Moderator: Ed Maldonado Raul Magallanes, RM Telecom Law Mobile services are coming under increased scrutiny by government. In addition to taxation, there are concerns that prepaid mobile phones enabling the user to engage in anonymous criminal or terrorist activities. Frequently there are no technological means of determining a user’s identity. Will these concerns result in a move to register and further regulate the users of prepaid mobile phones? Where does pending legislation stand, and will legislation or new tax initiatives disrupt prepaid wireless growth opportunities? This session explores these concerns, and addresses key issues in reconciling the prepaid consumers’ desire for privacy and anonymity with the realities of today’s social and political environment. 11:00-11:20 11:20-12:10 NETWORKING BREAK Regulation, Registration and Taxation Will Government Dampen the Prepaid Wireless Party? Thomas Honey, Better ATM Services TBA, Futura Card Services Frank Squilla, InComm/First Data Launching a stored value program is no sure thing by any means. Considerable planning and focused market execution must be exercised to prevent misfires. Differences in market channels could make or break a stored value initiative. Retail, the Internet, direct mail, or other avenues -- what determines the best course? What innovative distribution models are emerging that will further propel stored value card usage through enhancing consumer convenience? Why must approaches vary for national chains vs. regional chains and independent storeowners? What are the most important factors when selecting specific target market(s)? This session is designed to provide answers to these critical issues. 11:15-11:30 11:30-12:30 NETWORKING BREAK Drilling Down on Stored Value Distribution Channels The Inside Scoop The MVNO Challenge – Remaining Relevant and Competitive in 2008 and Beyond Daniel Dow, Azteca Mobile Paris Holt, TelSPACE Mobile Virtual Network Operators (MVNO’s) have taken their lumps of late. These marketing oriented entities -- Virgin Mobile being the most familiar -- buy minutes wholesale and then retail them to their customers. They thrive by targeting specific market segments, and the road to success has not been easy for even the biggest players. What applications and marketing strategies, and specific niche marketing demographics, are the mark of successful companies, and which have proved fatal? What is the MVNO role in a world that already has over 3.5 billion mobile phone subscribers? This session will address these issues, provide insight into current and future synergies between MVNOs and mobile operators, and answer what the future holds for these specialized mobile service entities. 12:10-1:10 1:10-2:00 BREAK: LuNCH, NETWORKING Bruce Burke, PayZone T. Jack Williams, eCommlink There are approximately 250 million u.S. mobile phone subscribers, representing an 80% market penetration. Widespread acceptance of mobile payments entails overcoming a number of obstacles, including merchant acceptance. Are prepaid cards the entrée that will enable this payments market to blossom? This session focuses on mobile payment applications that are in the here and now, and highlights effective -- and cost-effective -- incentives to attract sufficient merchants and users to take the critical first step for more widespread adoption of mobile payments. 12:30-1:30 1:30-2:00 BREAK: LuNCH, NETWORKING Jumpstarting Mobile Payments Incenting Merchants and Targeting Consumers Joe Scattareggia, Arbinet Randall Walrond, IVR Technologies Technology and consumer wants have moved the smart phone of not so many years ago to the typical mobile phone of today. Functions such as web access, streaming video, music downloads and local search are increasingly being demanded by the mobile user and incorporated by the mobile phone provider. With phone manufacturers introducing feature-rich smart phones, and with the advanced capabilities of phones such as the Apple iPhone becoming more popular, questions arise over just how changing consumer handset needs and interests will impact the prepaid wireless space. In this session industry visionaries will provide insights into these and other questions that are arising from the rapidly evolving capabilities of mobile phones, and how they will impact opportunities in the prepaid wireless space going forward. 2:00-2:05 2:05-3:40 TRANSITION BREAK Voice, Data, Media Can Prepaid Wireless Compete in this New Environment? Rene Babi, RBA International The growing trend to substitute electronic payments for cash introduces an additional dimension in protecting customer data. These presentations will address how security, compliance, and privacy concerns will play an integral role in shaping solutions. How and where does data traditionally hide, and how are the mistakes made? Companies need to understand what steps are required to protect them -- and their clients – from the risks associated with fraud and security breaches. This session lays out the major threats, and explores the methods to fight fraud, enhance security, and prevent identity theft. 2:00-2:05 2:05-3:35 TRANSITION BREAK The Security Specter – Dealing With Fraud and Risk Management Todd Achilles, Affinity Mobile Tim Anderson, Blackhawk Network Michael Keresman, Cardinal Commerce Charles Walton, INSIDE Contactless With approximately 250 million mobile phones in use today, representing over 80% of the u.S. population, reaching and enticing new subscribers is becoming increasingly important to a provider’s growth. Targeting the right audience with the right distribution channel is a key component of a successful marketing strategy. And that requires innovation in all aspects of its implementation, from packaging to presentation. Nowhere is this more evident than in the prepaid arena. What makes a distribution and retailing strategy successful? What are the key challenges and what innovative techniques are providers using to meet those challenges? This session promises to provide insight into emerging, innovative and successful distribution and retailing strategies being used by companies to attract new users and expand the prepaid wireless pie! 3:40-4:10 4:10-5:00 NETWORKING BREAK Distribution and Retailing Strategies The Potential to Change Market Dynamics Mark Herrington, First Data Steve Karp, SunTrust Bank Matt Kerper, Parago Teri Llach, Blackhawk Network After years of rapid growth and proliferation of products, the mainstream public is using prepaid cards in new ways. This session will bring delegates up to light-speed on the latest market developments, spotlighting why payroll cards are enjoying a meteoric rise in acceptance and popularity. Just how big is the opportunity that has developed with health savings accounts? This will provide invaluable insight on how to integrate stored value applications into employee and government benefits portfolios. These mainstream applications show great growth potential – a potential that prepaid card retailers and banks ignore at their peril. This session strives to cast light on just how extensive and potentially lucrative these market segments can be for prepaid service providers, and how they are becoming increasingly attractive for employers, government at all levels, and the public at large. 3:35-4:00 4:00-5:00 NETWORKING BREAK Exploiting New Mainstream Applications in Prepaid Cards Payroll, Government, Health Care and Beyond Oscar Munoz, Uni-Mas Corp. David Vindici, Slingshot Communications Developing market conditions -- both consumer driven and government influenced -- and economic issues are setting the stage for changes in market acceptance of prepaid wireless solutions. Continuing technology innovation and growing user sophistication are driving new functionality to prepaid services, compelling providers to evolve to meet the demands of today’s user. What developments should prepaid providers prepare for and what do they mean to the industry? Designed to shed light on the salient demographic and consumer driven fac
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