The Prepaid Press - January 2009 - (Page 26)

GIFT CARDS & PROMOTIONS Dec. 2008 / Jan. 2009 - 26 Gift Cards & Promotions in Brief Ace Marketing & Promotions Inc. (OTCBB:AMKT) has partnered with Def Leppard to support their next tour with Proximity Marketing Bluetooth and Wi-fi content delivery system, bringing a sponsorcentric and interactive media component to their show. During the band’s past summer “Sparkle Tour,” Def Leppard explored possibilities during their live events by piloting this technology, which is quickly becoming recognized in music as Rockzimity a play of words from Ace Marketing’s flagship brand Proximity Marketing. Def Leppard kicked off the pilot last year at the Joe Louis Arena in Detroit where a couple of lucky fans won a trip backstage to meet the band in the “Sparkle Lounge,” a band exclusive area where many of the Def Leppard hits were born, and many fans won Sparkle Lounge T-shirts when receiving a “You’ve Won” coupon directly on their mobile device. Ace Marketing – www.acemarketing.net for the average wholesale site, would allow more of Shell’s 500-plus wholesalers to take advantage of Shell Rewards, a consumer loyalty program now available at more than 1,200 Shell-branded locations, and help them become PCI compliant well ahead of the payment card industry’s June 2010 deadline. Source: Convenience Store News – www.csnews.com Shell Products US has launched a new offering to help keep the major brand competitive while helping overwhelmed marketers meet the payment card industry’s data security standards. The bundle includes a new Shell gasoline branded payment card that reduces merchant fees and a variety of point-of-sale technology initiatives. The technology package, dubbed Shell Site Systems Solution (S4) and worth approximately $20,000 Uno Chicago Grill is now offering a virtual gift card. The card can be used at over 200 locations in the U.S., and can also be used at Uno Due Go, the brand’s newest fast-casual concept. The virtual gift cards are available via the chain’s website at www. unos.com and are powered by CashStar, an interactive gift card and incentives company. Consumers order them the same way they order a plastic gift card, only the virtual gift card is delivered via an email with a link to activate the gift. Available in denominations of $25 or $50, there are nine designs to choose from, and each card can be personalized with a message. Uno also offers plastic gift cards via its website and its restaurants. Unos – www.unos.com CashStar – www.cashstar.com holiday donations to nonprofit groups. The Bethesda-based nonprofit Network for Good offers “Good Cards,” which can be applied to any of the 1.5 million registered charities in the U.S. Corporations are also getting into the game: The country’s largest mutual fund, Fidelity Investments, began a program last month that allows clients’ friends and family to donate to charity with e-mail gift certificates. The giver goes to one of at least half a dozen Web sites, pays a small transaction fee and chooses a recipient and gift amount. Recipients receive either an e-mail or a plastic gift card directing them to the site, where they can browse different charities, then apply the gift to a favorite. The gift can be split among several groups. The system sends an e-mail to the gift-giver with information about where the recipient donated the money. Source: Washington Post – www.washingtonpost.com Contact us The Prepaid Press 20533 Biscayne Blvd., Suite 1142 Aventura, FL 33180 toll free: 866.203.2334 ph: 305.421.7209 • fax: 305.675.6432 info@prepaid-press.com www.prepaid-press.com Advertising Linda Simon, national accounts manager ext. 512 · lsimon@prepaid-press.com Brad Simon, major accounts director ext. 513 · bsimon@prepaid-press.com Art department José Scaglione, creative director ext: 504 • art@prepaid-press.com Story ideas, PR & letters to the editor email: editor@prepaid-press.com Custom reprints José Scaglione, creative director ext: 504 • art@prepaid-press.com Permission to reproduce articles email: editor@prepaid-press.com tppEXPO’09 Lisa Brown, event director ext. 505 • lbrown@prepaidpressexpo.com Subscriptions Subscribe online at www.prepaid-press.com/subscribe.php ©Copyright 2009 The Prepaid Press. All rights reserved. The Prepaid Press is published 12x annually. No part of this publication may be reproduced, stored, or transmitted, in any form, by any means, electronic, photocopying, recording, or otherwise, without permission from the publisher. Domestic subscriptions are free; $65 foreign. Rather than ™ or ® in each occurrence, please be advised we are using names for editorial purposes only. Long the exclusive domain of retail stores, gift cards are quickly becoming a major source of InComm, a provider of prepaid transaction processing and electronic point-of-sale (POS) distribution solutions, has announced that Robert Skiba will join InComm’s executive management team as EVP and GM of Stored Value, Financial Services and Loyalty Programs, reporting directly to CEO Brooks Smith. As InComm’s Executive VP and General Manager, Robert will lead the global strategy, development and execution of this explosive market segment in the prepaid industry that grew 90% from 2007 to 2008. InComm – www.incomm.com Robert Dotson, President and Chief Executive Ofﬁcer, T-Mobile USA What does “mobile life” mean to you? Our Advertisers 15 Allstate 28 Auris Technology 26 CTIA 18 Direct Connect 3 ePayNGo 16 iNet Group 19 Jose Scaglione 7 Liquid Tax 14 Lunex Group 11 NetworkIP 5 Pactolus 9 Page Plus 25 Prepaid Grapevine 17 Prepaid Marketing Team 22 Prepaid Markets 4 Surcharge Control 14 The Prepaid Press What is your primary business goal for 2009? How does attending CTIA WIRELESS 2009 help you meet that goal? March 31, 2009 April 1-3, 2009 Las Vegas Convention Center www.ctiashow.com † Exhibit Floor, Keynotes, Sessions & Partner Conferences Las Vegas, NV, USA h Partner Seminars 23 The Prepaid Press Expo 24 Via One 27 WCGS http://www.prepaid-press.com http://www.csnews.com http://www.unos.com http://www.unos.com http://www.washingtonpost.com http://www.acemarketing.net http://www.unos.com http://www.cashstar.com http://www.incomm.com http://www.prepaid-press.com/subscribe.php http://www.ctiashow.com

Table of Contents Feed for the Digital Edition of The Prepaid Press - January 2009

The Prepaid Press - January 2009 Economic Crisis Sharpens Focus on Stored Value Cards Industry Veterans Weigh In on 2009 Prepaid Opportunities Contents From the Publisher: Ready for Change? The Prepaid Press Thanks its Editorial Advisory Board Regulatory Rundown 2008 Milestones Prepaid Wireless Providers Capitalize on Economic Downturn Prepaid Telecom in Brief APCC Services Settles With Calling Card Providers Boost Mobile Offers All-in-One Prepaid Package SonarTel Prepaid Customers Can Use Accounts in More Countries BillSoft Selected by Integra Telecom Pingo Adds PC “SoftPhone” Calling kajeet, the Cell Phone Service for Kids, Wins Award Prepaid Wireless Roundup The State of Prepaid Technology: Wholesalers & White Label Services New Millennium Releases Wireless Survey Results 5 Minutes With Paul Amick, EVP & Co-Founder, PhoenixSoft Millions Could Cut Cell Phone Bills in Half New Virgin Poll Reveals Buying Habits The Legal Line BioPay Expands Offering for Underbanked IDT to Sell European Prepaid Payment Business iPayStation Launches Network for Distributor Stored Value Solutions Appoints New VP Cellular South Offers Mobile Banking for Regions Bank Javelin Research: Processor Important in Prepaid MiCash Announces New Prepaid Debit Card Monitise and eCommLink Partner Platamovil Selects PhoenixSoft’s Cirrus Softswitch Prepaid Market Forecasts to 2011 Payments & Processing in Brief Prepaid 101: Gift Cards SCA’s PrizeSuite Enables Promotions MT&L Offers Gift Card Removal and Destruction Heartland Payment Systems Acquires Chockstone Amex and Rymax Offer Gift Cards TransCard Announces Corporate Gift Card Website Gift Cards & Promotions in Brief Our Advertisers Contact Us

The Prepaid Press - January 2009

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