The Prepaid Press - February 2009 - (Page 3)

February 15 · 2009 - 3 IN THIS ISSUE THE PREPAID PRESS ISSN 1934-5313 20533 Biscayne Blvd., Suite 1142 Aventura, FL 33180 toll free: 866.203.2334 direct: ph: 305.421.7209 fax: 305.675.6432 info@prepaid-press.com www.prepaid-press.com PREPAID BUSINESS 5 Minutes With Darren Dat Lu, CEO of Lunex Group Page 8 The creation of Vietnamese Americans who have used prepaid phone cards as consumers, Darren Dat Lu and his team have recent memories of what is right, and what is wrong in the marketing of prepaid telecom services. Based on their consumer experience, Lunex’s primary focus is on providing a quality product that consumers will keep buying. Here, Darren shares his thoughts and insights on the prepaid telecom industry with Gene Retske. SALES DEPARTMENT Linda Simon NATIONAL ACCOUNTS MANAGER lsimon@prepaid-press.com 866.203.2334 ext. 512 Brad Simon MAJOR ACCOUNTS DIRECTOR bsimon@prepaid-press.com 866.203.2334 ext. 513 PREPAID TELECOM International Mobile Top-Up Page 10 What’s hot on the wireless front? According to Bruce Burke, Director of Marketing and Sales for iPayStation, international mobile top up tops the list. Learn how providers are pulling in the profits for top up and remittance by focusing on the international customer. EDITORIAL DEPARTMENT NEWS & STORY IDEAS editor@prepaid-press.com Gene Retske CONTRIBUTING EDITOR gretske@prepaid-press.com 866.203.2334, ext: 502 Rivka Gewirtz Little CONTRIBUTING EDITOR rlittle@prepaid-press.com 866.203.2334, ext: 507 Robin Tobias PRESIDENT/PUBLISHER rtobias@prepaid-press.com 866.203.2334, ext: 503 PAYMENTS & PROCESSING Prepaid Debit Card Trends Page 1 It’s no secret that the unbanked and under-banked populations have welcomed the prepaid debit card with open arms, but where does that leave everyone else? Well, Arlene Hauben explains just how wildly this payment method is spreading, particularly in a down economy. Through innovations and creative marketing, service providers are tapping into consumers’ desires to curb spending, and debt. GIFT CARDS & PROMOTIONS Seven Cost-Conscious Marketing Strategies for 2009 Page 24 When it comes to promoting a business, Ingrid Ricks is a pro. Learn what you can do to expose your company this year, at low -- or no cost to you. These strategies will get you on the right track, and ready for success. tppEXPO’09 Lisa Brown EVENT DIRECTOR lbrown@prepaidpressexpo.com 866.203.2334, ext. 505 ART DEPARTMENT José Scaglione CREATIVE DIRECTOR jscaglione@prepaid-press.com 866.203.2334, ext: 504 ACCOUNTING DEPARTMENT Patti Hasner phasner@prepaid-press.com PREPAID BUSINESS 4 6 The Retske Report: A Courthouse Divided Regulatory Rundown PAYMENTS & PROCESSING 19 19 19 20 20 20 20 20 20 20 21 21 22 22 22 25 25 LEGAL & REGULATORY EDITOR Edward Maldonado eam@maldonado-group.com ph: 305.468.1645 PREPAID TELECOM 12 12 12 12 12 13 13 14 CONTRIBUTING WRITERS Bruce Burke Arlene Hauben Ed Maldonado Jonathan Marashlian Joe Pawlikowski Ingrid Ricks EDITORIAL BOARD Paul Amick Len Bittner Lori Breitzke Ron Contrado Paris Holt Ray Horak Nichole Janner Ed Maldonado Ken Osowski Jonathan Price Judy Reed Smith Gary Rhodus Paul Sorota Lisa Stanton Mark Wagner 15 16 16 16 16 17 17 Virgin Mobile USA Compliance Plan Accepted by NYSE Tata Communications Launches One IP World KIT Communications Selects PhoenixSoft Sprint Nextel Increases Payments to Virgin Mobile Motorola, Sprint and Boost Mobile Welcome iDEN Flip PhoenixSoft Announces New Program Virgin Mobile Partners with Susan G. Komen The State of Prepaid Technology: Prepaid Virtual Operators Emerge Prepaid Wireless Roundup Boost Launches ‘Monthly Unlimited’ in More Cities Cricket Selects Callidus On-Demand Solution ICC Worldwide Expands Prepaid Products IPsmarx Launches SIP Based Card Platform The Legal Line Prepaid Telecom in Brief Pinnacle Rolls Out Ingenico’s Payment Terminals TransCard Makes Staff Announcements H&R Block Bank Selects MasterCard Avangate Pays Vendors and Affiliates with Prepaid MC TIO Networks Announces Grant of Stock Options TSYS Offers Enhanced Loyalty Solution First American Payment Systems Inks Deal with RDM Hypercom Introduces HyperSafe Remote Key System i2c Expands Team iPayStation Integrates with Movistar Payments & Processing in Brief New Javelin Report on Evolving Prepaid Card Market TransCard, Socialwise Plan to Revolutionize Prepaid Congresswoman Introduces Financial Literacy Act Industry Analysis on Mobile Banking Available Ntreev USA Announces PvP Tournament hhgregg to Help Circuit City Customers GIFT CARDS & PROMOTIONS 25 25 25 26 NRF Releases December Industry Sales Cellfire Expands Kroger Mobile Coupon Program Petrofix.com Offers a New Fuel Solution Gift Cards & Promotions in Brief EXTRAS 26 Our Advertisers 26 Contact Us http://www.prepaid-press.com

Table of Contents Feed for the Digital Edition of The Prepaid Press - February 2009

Payments & Processing: Prepaid Debit Card Trends Contents The Retske Report: A Courthouse Divided Regulatory Rundown Prepaid Business: 5 Minutes With Darren Dat Lu, CEO of Lunex Group Prepaid Telecom: International Mobile Top-Up Virgin Mobile USA Compliance Plan Accepted by NYSE Tata Communications Launches One IP World KIT Communications Selects PhoenixSoft Sprint Nextel Increases Payments to Virgin Mobile Motorola, Sprint and Boost Mobile Welcome iDEN Flip PhoenixSoft Announces New Program Virgin Mobile Partners with Susan G. Komen The State of Prepaid Technology: Prepaid Virtual Operators Emerge Prepaid Wireless Roundup Boost Launches ‘Monthly Unlimited’ in More Cities Cricket Selects Callidus On-Demand Solution ICC Worldwide Expands Prepaid Products IPsmarx Launches SIP Based Card Platform The Legal Line Prepaid Telecom in Brief Pinnacle Rolls Out Ingenico’s Payment Terminals TransCard Makes Staff Announcements H&R Block Bank Selects MasterCard Avangate Pays Vendors and Affiliates with Prepaid MC TIO Networks Announces Grant of Stock Options TSYS Offers Enhanced Loyalty Solution First American Payment Systems Inks Deal with RDM Hypercom Introduces HyperSafe Remote Key System i2c Expands Team iPayStation Integrates with Movistar Payments & Processing in Brief New Javelin Report on Evolving Prepaid Card Market TransCard, Socialwise Plan to Revolutionize Prepaid Congresswoman Introduces Financial Literacy Act Industry Analysis on Mobile Banking Available Gift Cards & Promotions: Seven Cost-Conscious Marketing Strategies for 2009 Ntreev USA Announces PvP Tournament hhgregg to Help Circuit City Customers NRF Releases December Industry Sales Cellfire Expands Kroger Mobile Coupon Program Petrofix.com Offers a New Fuel Solution Gift Cards & Promotions in Brief Our Advertisers Contact Us

The Prepaid Press - February 2009

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