Training Industry Quarterly - Fall 2013 - (Page 31)
MERGING
S O C I A L L E A R N I N G AND T E C H N O L O G Y
TO ACHIEVE BUSINESS OUTCOMES
BY SANJAY PARKER & S. VILLARREAL
We see the prevalence of social
media everywhere with varying
levels of quality, importance and
appropriateness. Our global culture
has become an open and collaborative
environment featuring media sharing,
memes and ad-hoc teams aligning for a
variety of causes. It is rare, for example,
for a website to feature an article
without allowing users to post their
comments and interact with others
about the article’s content. And, it is
interesting to explore how this digital
world is tied to social learning.
At its core, social learning remains
fundamentally unchanged. Humans
have always modeled what others do
to learn, to understand, to accomplish
tasks and to change their behavior.
And, technology has made this easier
in the past few years with tools that are
engaging, intuitive, simple to master
and digitally omnipresent.
Bandura, a pioneer in social learning
theory, noted that people learn new
information and behaviors by observing
others and receiving feedback and
rewards to encourage behavior. He
demonstrated that people learn and
emulate behaviors observed in other
people via:
The ability to align social learning
techniques with social media
capabilities is a powerful way to achieve
specific business outcomes.
• A live model demonstrating or role
playing a behavior.
• A verbal instructional model
explaining or describing a behavior.
• A symbolic model, involving
characters displaying behaviors in
print, video or online.
SOCIAL LEARNING THEORY
In the late 20th century, Albert
Training Industry Quarterly, Fall 2013 / A Training Industry, Inc. magazine / www.trainingindustry.com/TIQ
31
http://www.trainingindustry.com/TIQ
Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2013
From Where I Sit: The Sustainability of MOOCs
Table of Contents
Ad Index
Guest Editor: Top Five Learning Technologies to Watch
We Need to Support Learning, Not Manage It
Supercharge Your Next Leadership Initiative
Boomers & the Technology Gap
Technologies to Manage Information Overload
It's Time to Invest in the 'Performance Zone'
Inroducing Simulation into Learning Technologies: Examining the Key Considerations
The Evolution of the LMS
Bringing Your Mojo to the Virtual Classroom
Merging Social Learning and Technology to Achieve Business Outcomes
Optimizing Workforce Learning and Performance
Badges: Bridging the Higher Education and Workforce Gap
Integrating Video into Training
Tools for Supporting Sales Coaching
Tweet Suite
Company News
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