Training Industry Quarterly - Fall 2013 - (Page 43)

subject matter experts, not just instructional designers.” ENSURING CONSISTENCY It is critical for organizations to develop effective onboarding and knowledge transfer programs to properly align employees with the business. Maintaining alignment is especially crucial for global workforces. If employees are not properly onboarded, this may result in a lack of connection between the company’s strategy and its employees — who are in most contact with customers and suppliers. Furthermore, this contact can be damaging to any organization’s success if not properly managed. “Branding and consistency are key, especially if there are regulatory implications,” Salop said. “Video integration in training ensures consistency across the board resulting in each employee receiving the same message and not straying from the organization’s standards and guidelines.” TAKING CONTROL Even the best trainers admit that incorrect information often slips through the training cracks, especially if an organization is dealing with a global workforce. Additionally, the message’s quality can vary from trainer to trainer. Incorporating video into training allows the company to control the message — content and delivery, no matter the location. LOWERING TRAINING COSTS Integrating video, especially highquality ones, can be a tremendous investment for any company’s training budget, it is important to note the returns it delivers over a time period. Typically, training videos have a shelf life of as much as five years — an investment that can have a long term pay off, since facets of it can always be reused over time. Salop said that videos also help with training a large amount of learners at once. “We were able to help save one client more than a $1 million by incorporating video to train their 1,000-person sales force,” he said. “We did so by interviewing subject matter experts [on camera], as opposed to sending them in the field to train the employees.” SPREADING THE WORD Learners these days tend to use the tools provided just before they really have to. And, to meet this need, training managers are now looking for ways to provide asynchronous or student-centered learning. Including video allows training to be delivered to an audience in several ways. For example, emails can be sent to employees with a link to the video. Most videos these days are mobileenabled allowing viewers to watch them on their own time from any IOS device. Training videos continue to evolve with users accessing them in several different ways. Additionally, research shows that combining audio and video reinforces the content in several areas of the brain — increasing the likelihood of the material being stored in long-term memory. Learning managers are paying close attention to this developing ways to provide effective training tools that incorporate video into their programs. Nabeel Jaitapker, M.A., is editorial director of TrainingIndustry.com. Email Nabeel. TIPS FOR EFFECTIVELY USING VIDEO • Take your Message from Being Informative to Transformative Gather footage of employees’ day-to-day activities. This helps the trainee gain a better understanding of the company and its expectations. • Involve Leadership in the Video Incorporate short interviews with leadership to add to the training. This not only allows you to translate strategic objectives to ground-level trainees, but also, shows the collaborative and unified spirit at your company. • Think Visually Show visuals detailing a process instead of talking about it. Gone are the ways of over-produced videos with unrealistic scenarios, aspiring music and bad graphics. Don’t just narrate expectations, visually show what you are trying to convey. Training Industry Quarterly, Fall 2013 / A Training Industry, Inc. magazine / www.trainingindustry.com/TIQ 43 http://www.trainingindustry.com http://www.trainingindustry.com/TIQ

Table of Contents for the Digital Edition of Training Industry Quarterly - Fall 2013

From Where I Sit: The Sustainability of MOOCs
Table of Contents
Ad Index
Guest Editor: Top Five Learning Technologies to Watch
We Need to Support Learning, Not Manage It
Supercharge Your Next Leadership Initiative
Boomers & the Technology Gap
Technologies to Manage Information Overload
It's Time to Invest in the 'Performance Zone'
Inroducing Simulation into Learning Technologies: Examining the Key Considerations
The Evolution of the LMS
Bringing Your Mojo to the Virtual Classroom
Merging Social Learning and Technology to Achieve Business Outcomes
Optimizing Workforce Learning and Performance
Badges: Bridging the Higher Education and Workforce Gap
Integrating Video into Training
Tools for Supporting Sales Coaching
Tweet Suite
Company News

Training Industry Quarterly - Fall 2013