Training Industry Quarterly - Summer 2013 - (Page 19)

HOW TO BEHAVIOR CHANGE FOR BUSINESS OPTIMIZE I M PACT B Y Several years ago CEMEX, a global building materials company, was in the midst of a tumultuous period that was affecting most firms around the country: the great recession. But, right before this occurred, CEMEX acquired a competitor. Unfortunately, with the economic downturn, the company had to downsize resulting in layoffs. This created turmoil and leadership realized that in order to stay competitive and profitable, CEMEX needed to make some changes, and thus, it embarked on a global transformation. A N D R E W G R A H A M THE MOST IMPORTANT MEASURE IN DETERMINING THE SUCCESS OF A STRATEGIC CHANGE INITIATIVE IS ACHIEVING BEHAVIOR CHANGE IN AN ORGANIZATION CEMEX’s management team decided that it was essential to institutionalize core changes to the way the firm operated – the company needed to transition thousands of CEMEX employees to collaborate more across functions and geographies, and to be more open and action-driven way of doing business. In recent decades, CEMEX had operated under a more closed off, “silo mentality” that lacked an environment of fostering communication or transparency. CEMEX’s plan was radical: Executives set out to change the way the company made decisions, behaved, communicated, collaborated and organized. They felt that effectively executing behavior change on a grand scale was crucial to the company’s future. CEMEX USA leaders knew that getting employee buy-in would not be a simple Training Industry Quarterly, Summer 2013 / A Training Industry, Inc. magazine / www.trainingindustry.com/TIQ 19 http://www.trainingindustry.com/TIQ

Table of Contents for the Digital Edition of Training Industry Quarterly - Summer 2013

Training Industry Quarterly - Summer 2013
From Where I Sit: Talent Management: An Emerging Business Strategy
Table of Contents
Ad Index
Guest Editor: Lessons from Shakespeare
Beyond Training
Dealing with Trust Issues
Younger Boss, Older Worker
Four Skills Needed in the Future Workplace
Survive & Thrive with Performance Support
How to Optimize Behavior Change for Business Impact
Addressing the Skilled Trade Crisis
Cultural Differences in Training
Gender Communication in the Workplace
Meeting the Needs of Gen Y Learners
A Leaders 'Crashless' Course: Helping Employees Drive Career Development
DeVry: Growing Talent with Blended Learning Solutions
Live Face-to-Face Training Still Leads the Way
Tweet Suite
Company News

Training Industry Quarterly - Summer 2013

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