Training Industry Magazine - Fall 2015 - (Page 48)
G LO B A L
BY JEREL BONNER
TECHNOLOGY AND TRENDS
DRIVING THE CHINA TRAINING MARKET
As the global markets tremble from the
unraveling of the China stock market, one must
ponder how this will impact China's efforts
to continue to develop its workforce. The
landscape of the China professional training
market is a solid "Red Ocean" and is as difficult
to understand as the Chinese language itself.
The training market is big, complex and as
dynamic as the local cuisine. It has everything
a developed economy has, with of course a
good dose of Chinese characteristics.
The size of the training market in China is big,
and muddy, depending on if it includes the
English language training market. There are
few Chinese suppliers that are able to scale
to over a billion USD, but there are certainly a
number of suppliers large enough to handle
a Chinese-based deal. These are also national
institutions that have learning centers across
the entire nation. But the further west one
goes, the harder it is to find the quality and
breadth needed to execute on major projects.
Most of the talent is concentrated in the Tier 1
markets of Shanghai, Beijing and Guangzhou,
all of which have substantial variety and choice
available to a learning leader.
Some training vendors are seeing a slow down
in their business, while others are experiencing
growth. This depends on the size of the
operation, and the vertical market they are
servicing. If the Chinese economy continues
to be bumpy, cuts in spending budgets
will definitely happen sooner than later, as
experienced in the fourth quarter of 2008.
There are a plethora of training options
available to the corporate workforce. All the top
international MBA programs have established
learning centers in one of the three top
Tier 1 cities. Smaller institutions have already
begun the migration to the Tier 2 cities in the
nearby providences. These programs compete
with some of China's best MBA schools such
as Fudan, Qinghua, and Jiaotong University.
Many of the Chinese institutions have joint
venture partnerships to cross-pollinate their
course programs for the highly eager to learn
postgraduate in the workforce.
Vocational schools are also abound, and
gaining more support from the central
government to graduate more students. These
students may not make it to college, but they
are the backbone of office operations and
manufacturing facilities. All this training is
administered in Chinese.
There are many privately owned operations
available in the market when considering
training on the following topics: computer
training, project management, international
financial certification, software development,
Table of Contents for the Digital Edition of Training Industry Magazine - Fall 2015
Delivery: Is This Where Technology Changes the Game?
Table of Contents
Guest Editor: The Pendulums Swing
Access Trumps Knowledge: Changes for Training Delivery
Hardwired to Learn
Using a Blended Approach When Crafting a Training Delivery Strategy
Planning, Developing and Implementing Serious Games
Let's Get Serious about Live, Instructor-led Training
Just What Employees Ordered: Personalized Adaptive Learning
Training with Pictures, Not Bullet Points
Using Microlearning and Information Design to Elevate Soft Skills Training
How Improvisation Can Drive Employee Engagement
Accelerating Expertise with Simulations
Technology and Trends Driving the China Training Market
Helping Buyers of Training Services Become More Savvy
Are Bad Communication Habits Holding You Back?
Measuring the ROI of Social Media within Your Organization
Training Industry Magazine - Fall 2015