Training Industry Magazine - Winter 2015 - (Page 34)
bite-sized
learning
TURNS
ESS I N TO M O R
< BY MANJIT SEKHON >
That new 17-page white pa p er from th e m a rk eti ng d ep a rtm ent i s ch ock full of useful infor mation for th e s a l es tea m , a nd s o i s th e a ccom p a nyi ng
hour -lon g video for matted for vi ewi ng on l a p top or ta b l et.
So what does a training manager do
upon the sad discovery that neither
one is drawing much attention from the
company's busy young sales reps who
prefer to catch their learning on the fly?
One solution is to split the white paper
into 17 separate blog posts, as well as a
series of two-minute videos that team
members can access from any portable
device at their convenience. Problem
solved.
Welcome to the world of short-form
learning, a fast-growing trend in
corporate training that is being widely
viewed as a game-changer among
companies large and small - with
good reason. People have begun to
expect and demand that their learning
content be delivered in digestible bites
- especially those in the millennial
34
generation, the age group that invented
social media.
Today's learners also want greater
control over the learning experience.
Given a choice of YouTube videos of
two-minute or seven-minute lengths,
they will invariably opt for the shorter,
numerous studies show.
For training providers, this evolutionary
trend presents both challenges
and opportunities to meet learner
expectations, while also fulfilling
training and performance goals.
Clearly, short-form content will never
be right for every situation, but trainers
are discovering numerous ways to
package and deliver content in short
bites thanks to technology's explosion,
and compelling reasons to do so based
on the latest in brain science.
Table of Contents for the Digital Edition of Training Industry Magazine - Winter 2015
Tracking Trends
Table of Contents
Guest Editor: Training Trends across the Spectrum
From Training to Continuous Learning in the Workplace
Integrating Accommodations for Learning Disabilities into Training
Emerging Learning Technology Trends
The Business Potential of Cloud-based Learning
A New Role for Instructional Design
Social Motivation: The Key to Adult Learning ROI
Key Trends for 2015: Transforming the Training Function
Bite-sized Learning Turns Less into More
How C-level Executives View Corporate Training
Learning Content Modernization: Why, What and How
Casebook: Boy Scouts of America: Reimagining the Learning Experience
Communities of Practice: The Future of Workplace Learning
VUCU Leadership in Today's Muligenerational Workplace
It's All About Climate Change
Closing Deals
Company News
What's Online
Training Talk
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