Training Industry Magazine - Spring 2016 - (Page 15)
to win those
Mobile technology is transforming how
we find and share information. Gone are
the days of waiting to find the answer
to a question. Now, we can simply pick
up our smartphones, perform a search
query, click on one of the results and
scroll to find our answer. If the website
proves challenging to navigate, slow to
download or lacks the information we
require, we simply move on.
millennials have their smartphone at their
side, day and night. And it is estimated that
we check our phones 150 times per day.
Google calls these micro-moments.
They're the moments when we turn to a
device-often a smartphone-to take
action on whatever we need or want to
know. Micro-moments are critical touch
points within a consumer's journey and
ultimately determine how that journey
ends. Companies need to anticipate their
audience's needs and be there when the
Videos are becoming an increasingly
popular and effective way to learn.
Searches related to "how to" on YouTube
are growing 70 percent year over year, and
more than 100M hours of how-to content
was watched in North America just last
year. In fact, 67 percent of millennials
believe they can find a YouTube video on
anything they want to learn, according to
a 2015 Google Consumer Survey.
While this concept is in response to
marketing and consumer behaviors,
this strategy can also be applied to
meeting the needs of today's learners.
Learning and development must be at
the forefront of these micro-moments
with the appropriate content in hand
when their learners need it most. L&D
must win these micro-moments or run
the risk of employees finding and using
In today's mobile world, we can all be
plumbers, hair stylists, musicians and
chefs just by watching a bite-sized
learning video. Preparing to meet the
needs of modern learners is a challenge
for all organizations. Learning and
development must have a plan in place
to anticipate the needs of learners and
be there with flexible solutions at crucial,
With millennials gaining majority in the
workplace, analyzing the behaviors of this
cohort can help us design more effective
learning solutions. Almost 90 percent of
With so much information available at our
fingertips, organizations need to ensure
learners are receiving the right information.
Organizations must develop just-in-time
learning solutions to meet them where
they are - on their mobile device.
Here are three essential strategies that
can help you win micro-moments:
* Be There. Anticipate the micro-moments
for learners in your organization, and
then commit to being there to help
T R A I N I N G I N DUSTR Y MA GAZ INE - SPRING20 1 6 I WWW.TRAININGINDU S T RY . C OM/ MAGAZ I NE
- MICH E L L E E G G L E STON, CPT M
when those moments occur. This requires
aligning business goals with training
objectives to ensure the learning initiative
delivers the intended outcome.
* Be Useful. It's critical to first assess and
understand the needs of your audience.
Having relevant and reliable content
available to your audience in the moment
the need occurs enhances the learner
experience and keeps them coming back.
* Be Quick. The mobile experience must be
fast and frictionless, or else you will lose
your audience in a matter of seconds.
The technology should be designed with
speed and functionality in mind.
L&D MUST WIN THESE
RISK LEAVING THEIR
More and more people are turning to
their mobile phones for guidance in
both their personal and professional
lives. With the attention span of
modern learners shrinking as we speak,
learning solutions must be designed
accordingly. Organizations need to make
a commitment to their learners - to
be there, be useful and be quick. Learning
and development must prepare for
micro-moments or risk leaving their
Michelle Eggleston, CPTM, is editorial director
for Training Industry, Inc. Email Michelle.
Table of Contents for the Digital Edition of Training Industry Magazine - Spring 2016
Training Industry Magazine - Spring 2016
Transforming the Classroom Experience
Table of Contents
Onboarding Successful Leaders
Will the App Become the New Classroom?
The Evolving Classroom
Developing Micro-Learning for Micro-Moments
Testing the Waters with Mobile Learning
Incorporating Instant Messaging into Communciations Training
Tools for the Mixed Physical and Virtual Classroom
Training a Diverse Workforce
Next Generation Classroom: Providing the Ultimate Learning Experience
Meeting the Five Moments of Need
Save the Learners: Build a Serious Game Strategy
Universal Design for Learning
Cars.com: Revolutionizing the Classroom Experience
Crossing Cultural Training
The Changing Face of Training Outsourcing
Design Learning so Everyone Gets an 'A'
Creating Brain-Compatible Materials
Four Ways to Become an Agent of Learning, Not Change
BizLibrary Invests in the Science of Memory
Training Industry Magazine - Spring 2016