Training Industry Magazine - March/April 2017 - 18

Google's Project Oxygen study has
shown that coaching is the number
one key behavior of good managers.
Additionally, Bersin by Deloitte found
that organizations that are highly
effective at coaching are (a) 33 percent
more effective at engaging employees,
and (b) 30 percent more likely to have
strong business results.

FIGURE 1.

Figure 1 depicts the relative long-term
effectiveness of training compared to
that of coaching. As you can see, in the
longer-term, retention is 65 percent
higher with coaching than with training.
Coaching has become recognized as one
of the most powerful ways to change
behavior more permanently.

78%

RETENTION

WHAT ABOUT COACHING?

65%
13%

PRETRAINING

TRAINING
EVENT

TIME
Brinkerhoff & Apkin 2001

WHY IS COACHING SO EFFECTIVE?

SO, WHAT EXACTLY IS COACHING?

Some
research
suggests
that
approximately 70 percent of employee
learning and development happens on
the job-and all of coaching is "on the
job," either scheduled or in-the-moment.
On the other hand, training, which is
usually conducted in groups in a formal
or informal training venue, typically
is not conducted while the trainee is
performing his or her job.

Coaching is inside-out. By inside-out, we
mean that coaching is the process of helping
a person "draw out": to become aware of
and use, his or her talent and knowledge.
It involves the difference between teaching
(what the instructor does) and learning
(what the receiver of instruction does).
Coaching helps people learn.

IN THE LONG RUN,
RETENTION IS 65 %
HIGHER WITH COACHING
THAN WITH TRAINING.
Good coaching enhances the relationship
between the manager and employee
by improving communication, which
facilitates
change
and
increases
performance. Another reason that
coaching works is because it includes
repetition and feedback over time. And,
finally, coaching is typically tailored to
the individual receiving it; it's not onesize-fits-all.

| 18

COACHING

Contrast that with training, which is
usually outside-in. Training is mostly
about increasing knowledge, which is
not necessarily the same as increasing
skill. After all, if knowledge were all we
needed, we'd merely read the book and
be world champions!
Coaching is not an event. Rather, it is a
process: a journey from where a person
is to where that person needs to be.
Coaching, when done well, creates a
safe environment in which people can
explore different ways of thinking and
doing over time. This not only reinforces
necessary skills, but also opens the door to
innovation and improvements that might
otherwise not emerge.

CAN TRAINING AND
COACHING WORK TOGETHER?
Yes, training and coaching can work
together. You can take the best of both

and create a synergistic effect. The
training can help provide the knowledge
and techniques, and coaching can help
employees apply them appropriately.

WHAT DOES "TRAINING AND
COACHING" BRING TO THE TABLE
THAT "TRAINING ONLY" DOESN'T?
Coaching brings discipline to people's
attention over time and causes them to
tap into their most powerful faculties:
their inherent ability to learn and
their child-like curiosity. When that is
coupled with the safety of the coaching
environment for repetition and feedback,
the coach can repeatedly help the
person's attention come back to the
here and now. In other words, to what
needs attending to now. This allows the
employee to contribute his or her best.
And, one of the most important aspects,
coaching is "in the moment" and,
therefore, inherently relevant.

WHY DO WE NOT COACH MORE?
Some commonly held, but false, beliefs
regarding coaching in the workplace are
that coaching is only for when there's a
problem and that it's a time-consuming
activity that must be done in addition
to everything else and, therefore, is
difficult to squeeze into a busy day.
Because of these beliefs, it's easy to



Table of Contents for the Digital Edition of Training Industry Magazine - March/April 2017

https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2024
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2024
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_fall2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_summer2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_fall2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_summer2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
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