SEPTEMBER/OCTOBER2017 STRATEGIC ALIGNMENT ACHIEVING TRUSTED ADVISOR STATUS | 16 Getting a Seat at the Decision-Making Table DITCHING THE TECHNOLOGY BANDWAGON | 32 Avoiding Fads and Focusing on Outcomes TAKING TIPS FROM MARKETING | 40 Using a Content Strategy to Drive Performance T R A I N I N G I N DUSTR Y MA GAZ INE - STRATEGIC ALIGNMENT 20 1 7 I WWW. T RAI NINGINDU S T RY . C OM/ MAGAZ I NE BUSINESS PERSPECTIVES ON MANAGING WORLD-CLASS T R A I N I N G| 1http://www.trainingindustry.com/ezine.aspx