Training Industry Magazine - November/December 2017 - 44
All too often, L&D teams get caught up in
the accuracy of the content management
process, rather than evaluating the value
and impact it has. Organizations need to
take a hard look at their existing content
and plans for future development, and
ask themselves, "Does it help solve a
problem? Does it align with the new
employee experience design?" If the
answer is no, then why keep it around?
3
Make it Micro
Modern organizations recognize that
library size doesn't matter. Instead,
leveraging
smaller
selections
of
meaningful, high-impact content can
help employees and the business
achieve goals and drive higher levels
of engagement. So, make the learning
micro. The concept of microlearning
is rooted in brain science principals
and backed with proven research
and studies. The fact is, people learn
and retain information better when
it's presented in bite-sized chunks
and spaced out over a period of time.
Stand out from the common firehouse
approach most companies use. People
can't recall all of the information that
was dumped on them throughout their
first day, or even their first week. Think
about what employees need to know
versus everything they could know.
4
Embrace Employees'
Desire to Learn
Most employees genuinely want to
learn. This is especially true for new hires
who are motivated to make a big splash
as soon as they start. Unfortunately,
existing training materials are not built
to be engaging enough to sustain this
enthusiasm. This could be because
clicking through e-learning modules
and courses can be a little boring, or
maybe the training materials cannot be
found or accessed easily. Whatever the
reason may be, businesses are looking to
modernize. Engagement and retention
rates are low, which results in numerous
business problems, and this, in turn,
| 44
Creating powerful
content can be a
costly challenge.
results in dollars lost. Employees need
to see the return of investment for their
time or else they'll disregard whatever
information is thrown at them.
5
Pick the Right
Development Option
Instilling the right mindset behind a
content strategy is only half the battle.
Creating powerful content can be a
costly challenge. The number one reason
companies use third-party providers
is due to a lack of internal capabilities,
according to the Brandon Hall Group.
Many organizations simply do not have
the bandwidth, expertise, or resources
to develop learning content in-house.
However, there's no need to reinvent the
wheel. L&D has the option to leverage
the expertise of other industry experts.
They can do this by purchasing strategic
content from content marketplaces.
Depending on the vendor, this kind of
content can be strategically developed
using modern learning principals based
in brain science, such as microlearning,
spaced repetition-based questions,
gamified learning, and so on. By
purchasing content from larger, more
established brands, smaller companies
can take advantage of existing expertise.
This can also help L&D gain access to
resources quickly, so they can proactively
roll out content while adapting to the
changing objectives of the business.
Has content been dethroned at your
organization for other competing
priorities? If businesses can once again
accept that content is indeed king,
then it should also be accepted that
its function is to serve the people.
Throwing some content into a platform
and having employees click through
modules isn't enough anymore. It's time
to reimagine the entire development
approach behind content and leave
outdated methods where they belong-
in the past.
Carol Leaman is the CEO of Axonify, Inc., a
disruptor in the corporate learning space
and innovator behind the world's first
Employee Knowledge Platform. Email Carol.
Table of Contents for the Digital Edition of Training Industry Magazine - November/December 2017
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2024
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2024
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_fall2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_summer2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2023
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_fall2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_summer2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_spring2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_winter2022
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20210102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20201112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20200102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
https://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
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