Training Industry Magazine - Content Development 2017 Special Edition - 11


ONLY 5 PERCENT OF LEARNING AND DEVELOPMENT (L&D) ORGANIZATIONS
EXCEL AT USING DATA TO ALIGN LEARNING WITH BUSINESS, ACCORDING TO
A RECENT BERSIN REPORT, AND 59 PERCENT HAVE TROUBLE CONNECTING
LEARNING WITH BUSINESS OUTCOMES. AND IF YOU TAKE A CLOSER LOOK,
IN THOSE 5 PERCENT OF CASES WHERE L&D IS ALIGNED WITH BUSINESS
OUTCOMES, THEY WORK WITH THE BUSINESS TO SOLVE BUSINESS PROBLEMS.

ASKING THE RIGHT QUESTIONS
Learning leaders need to stop taking
questions about the ROI of their training
programs - because that is the wrong
question! Not just because you cannot
always measure the intangible performance
parameters of a business, but, more
importantly, because learning leaders
should be the ones asking the questions -
difficult, uncomfortable questions to the
business about what their objectives are
and how they plan to achieve them. This will
help the business identify tangible metrics
for milestones, knowledge and skills, which
then culminate to become business goals.
For example, to the sales head, you should
ask questions about the campaigns they
plan to run to meet their targets, what
metrics they use to demonstrate that their
sales team has the required knowledge,
skills and processes to achieve targets, how
they are planning to mitigate risks, and how
they plan to course correct if their team
does not perform at the required level.

WHAT
MATTERS
MOST IS
TRAINING'S
IMPACT ON
BUSINESS
GOALS.

These types of questions require the
business to consult with learning and
development to meet their targets, not
just tell L&D what training they need. These
questions will also help learning leaders
design the right learning interventions
and journeys (not necessarily training
programs), pace them out in the right way,
and derive the right business analytics to
ensure that the business succeeds.
Interestingly, these questions sometimes

reveal that a learning intervention may
not be the right solution to achieve the
targets, and perhaps the business leader
needs to look at other alternative avenues.

INCLUDE A BUSINESS PLAN
Your learning plans should include a
business plan and business impact goals.

Only 19 percent of L&D organizations
have a business plan and only 35 percent
list business impact goals in those plans,
according to the same Bersin report.
The right questions will help you make a
business plan, list the impact goals and
work out a learning plan from those goals.
But, here's the problem: Businesses are
not letting you ask the right questions.

GETTING A SEAT AT THE TABLE
Businesses are generally unreceptive to
questions from L&D in part because they
don't think you have an appreciation of
their business since you were not part of
the business's goal setting or strategizing
sessions, and because you have not
demonstrated a process or result that
gives them confidence that you can help
them achieve their goal (22 percent of
L&D departments rarely or never track
progress toward any strategic initiatives).
In other words, because you don't have a
seat at the table.
Analyzing all the reasons behind why L&D
does not have a seat at the business table
is an entire article of its own, but a lot of it
has to do with the genesis of L&D and HR.
In most businesses, the L&D organization
is just a part of the HR organization and is
a support establishment for the business
and not considered part of the business.
While this separation is disappearing for
HR as leaders are realizing the value of the
HR department, the L&D department still
has yet to make this transition.
That said, there are organizations out
there that have successfully isolated
the L&D organization as a separate
department and are being seen as a
competitive advantage. These L&D
departments are doing at least five
things differently:

| 11



Table of Contents for the Digital Edition of Training Industry Magazine - Content Development 2017 Special Edition

Perspectives
Table of Contents
Infographic
Frontline Capability Building: An Elusive Dream?
Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
When Good Content Becomes Great
Design Better, Design Backward
Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Converting Mobile Learning to HTML5
Secrets of Successful Large-Scale Learning Programs
Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Secure Mobile Learning
Delivering Content That Lives Up to Experience
Keeping a Lid on Content Until You Design
Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Organizational Tensions in Employee Onboarding
A Winning Approach to Leadership Development
What's Online
Company News
Training Industry Magazine - Content Development 2017 Special Edition - Intro
Training Industry Magazine - Content Development 2017 Special Edition - Cover1
Training Industry Magazine - Content Development 2017 Special Edition - Cover2
Training Industry Magazine - Content Development 2017 Special Edition - Perspectives
Training Industry Magazine - Content Development 2017 Special Edition - Table of Contents
Training Industry Magazine - Content Development 2017 Special Edition - 5
Training Industry Magazine - Content Development 2017 Special Edition - Infographic
Training Industry Magazine - Content Development 2017 Special Edition - 7
Training Industry Magazine - Content Development 2017 Special Edition - Frontline Capability Building: An Elusive Dream?
Training Industry Magazine - Content Development 2017 Special Edition - 9
Training Industry Magazine - Content Development 2017 Special Edition - Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
Training Industry Magazine - Content Development 2017 Special Edition - 11
Training Industry Magazine - Content Development 2017 Special Edition - 12
Training Industry Magazine - Content Development 2017 Special Edition - 13
Training Industry Magazine - Content Development 2017 Special Edition - When Good Content Becomes Great
Training Industry Magazine - Content Development 2017 Special Edition - 15
Training Industry Magazine - Content Development 2017 Special Edition - Design Better, Design Backward
Training Industry Magazine - Content Development 2017 Special Edition - 17
Training Industry Magazine - Content Development 2017 Special Edition - Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Training Industry Magazine - Content Development 2017 Special Edition - 19
Training Industry Magazine - Content Development 2017 Special Edition - 20
Training Industry Magazine - Content Development 2017 Special Edition - 21
Training Industry Magazine - Content Development 2017 Special Edition - Converting Mobile Learning to HTML5
Training Industry Magazine - Content Development 2017 Special Edition - 23
Training Industry Magazine - Content Development 2017 Special Edition - Secrets of Successful Large-Scale Learning Programs
Training Industry Magazine - Content Development 2017 Special Edition - 25
Training Industry Magazine - Content Development 2017 Special Edition - Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Training Industry Magazine - Content Development 2017 Special Edition - 27
Training Industry Magazine - Content Development 2017 Special Edition - 28
Training Industry Magazine - Content Development 2017 Special Edition - 29
Training Industry Magazine - Content Development 2017 Special Edition - Secure Mobile Learning
Training Industry Magazine - Content Development 2017 Special Edition - 31
Training Industry Magazine - Content Development 2017 Special Edition - Delivering Content That Lives Up to Experience
Training Industry Magazine - Content Development 2017 Special Edition - 33
Training Industry Magazine - Content Development 2017 Special Edition - 34
Training Industry Magazine - Content Development 2017 Special Edition - 35
Training Industry Magazine - Content Development 2017 Special Edition - Keeping a Lid on Content Until You Design
Training Industry Magazine - Content Development 2017 Special Edition - 37
Training Industry Magazine - Content Development 2017 Special Edition - Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Training Industry Magazine - Content Development 2017 Special Edition - 39
Training Industry Magazine - Content Development 2017 Special Edition - 40
Training Industry Magazine - Content Development 2017 Special Edition - 41
Training Industry Magazine - Content Development 2017 Special Edition - Organizational Tensions in Employee Onboarding
Training Industry Magazine - Content Development 2017 Special Edition - 43
Training Industry Magazine - Content Development 2017 Special Edition - A Winning Approach to Leadership Development
Training Industry Magazine - Content Development 2017 Special Edition - 45
Training Industry Magazine - Content Development 2017 Special Edition - What's Online
Training Industry Magazine - Content Development 2017 Special Edition - Company News
Training Industry Magazine - Content Development 2017 Special Edition - Cover4
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