Training Industry Magazine - Content Development 2017 Special Edition - 15


DEFINING OUTCOMES
It is essential to define the learning
outcome for a given piece of content
and choose its format accordingly.
The unbridled success of YouTube has
certainly positioned video as the medium
of choice. As a consequence, video often
overshadows alternative media. While
the benefits of video as a medium are
well-known, concentrating only on
video does not contribute to creating
a diversified learning experience and
does not explicitly prompt experiential
learning - the building of skills through
action and experience.
In addition, video as a pedagogical
tool often relies on learning through
observation, which has proven to be less
effective for deep reasoning/behavioral
skills than other more social, actionbased approaches. Recalling Bloom's
Taxonomy also illustrates the reduced
scope of concentrating on informative/
demonstrative content alone, as
learning strategies should also target
higher orders of the taxonomy to incite
learners to put those skills into practice.
Video, therefore, may not systematically
be the best medium to achieve the
desired learning outcome. It is essential
to harness the full spectrum of content
types that will contribute to creating a
meaningful learning experience: polls,
drills/quizzes, open questions, exercises,
discussions, summary sheets, etc.

MAKING CONTENT SOCIAL
Video content is not social by nature,
insofar as the viewer (or learner) risks
remaining passive and isolated in front
of a screen. If "learning is an active
process of constructing rather than
acquiring knowledge, and instruction
is a process of supporting that
construction rather than communicating
knowledge" what are the implications of
this declaration in an era where video
is undeniably the preferred medium?
In a social learning context, perhaps

video use should consciously deviate
from the "presentational paradigm"
which consists in simply transmitting
knowledge. Video content can also
become an "affordance or tool for a wide
range of active learning strategies which
engage the learner in the construction
of their own knowledge." Several studies
have
identified
learner-generated
content as a "valuable transformative
tool for learners." Adding a social
component to this strategy is key since
"[adults] especially learn by interacting
with peers to acquire new knowledge
and skills."

there is also a lot of human interaction
happening. Along with the content,
these two additional elements combine
to create an ecosystem that generates
engagement and growth. In this way,
the learner is like a plant that needs
soil (i.e., a platform) to anchor its roots,
water (i.e., content) and light (i.e., human
interaction) to grow. L&D professionals
who wish to generate lasting changes in
behaviors therefore must strive to create
a similar ecosystem composed of three
elements: 1) media-diverse, top-quality
content, 2) human interaction, and 3)
technology that allows it all to happen.

ORGANIZING CONTENT
The "nuggetization" of
learning
content has changed the face of time
management in digital learning. Of
course, providing short, frequent,
mobile easy-to-digest bursts of
learning offer unparalleled benefits for
contemporary, on-the-go learners. But
what about more complex skills that
cannot be learned in three, five or even
60 minutes? Some concepts, whether
hard or soft skills, need to be acquired
and assimilated over time in successive
and organized touchpoints. Defining a
metastrategy in which various nuggets
are assembled to serve deep skills
acquisition is key for successful training
initiatives. Yes, providing attractive and
engaging content is important, but
even more so is how that content is
organized and how it ultimately serves
a higher learning goal. Organizing
nuggets in a longer training path may
actually be the most logical choice.

THE LEARNING ECOSYSTEM
The case of Facebook can serve as a
compelling illustration for effective uses
of content. While most users may think
their frequent connections are fueled
only by an addiction to new content,
there are also other dynamics at work
that keep bringing them back: not only
is there a technological platform but

CORPORATE
AUDIENCES HAVE
ACQUIRED HIGH
EXPECTATIONS FOR
TRAINING CONTENT.
Such an ecosystem will become a learning
solution that provides a meaningful and
engaging learning experience. Once such
an ecosystem is designed and put into
place, the organization can then begin
to measure the skills acquisition through
KPIs that not only prove training impacts
on individual and team development, but
also prove the transformative effects on
the organization and the business. KPIs
such as these that establish a direct link
between learning and business stakes
can only be collected and measured in
an integrated learning ecosystem; by
creating such an ecosystem, organizations
can go beyond traditional completion
level measurements to demonstrate the
real value of learning and development.

Jason Hathaway is the director of content
and learning solutions at CrossKnowledge.
Email Jason.

TRAINING INDUSTRY MAGAZINE - CONTENT DEVELOPMENT 2017 I SPECIAL EDITION I WWW.TRAININGINDUSTRY.COM/MAGAZINE

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http://www.uwex.edu/disted/conference/Resource_library/proceedings/45587_2011.pdf http://www.mckinsey.com/business-functions/operations/our-insights/experiential-learning-whats-missing-in-most-change-programs http://www.mckinsey.com/business-functions/operations/our-insights/experiential-learning-whats-missing-in-most-change-programs http://www.aect.org/edtech/ed1/07/index.html http://www.aect.org/edtech/ed1/07/index.html http://www.trainingindustry.com/ezine/ezine.aspx

Table of Contents for the Digital Edition of Training Industry Magazine - Content Development 2017 Special Edition

Perspectives
Table of Contents
Infographic
Frontline Capability Building: An Elusive Dream?
Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
When Good Content Becomes Great
Design Better, Design Backward
Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Converting Mobile Learning to HTML5
Secrets of Successful Large-Scale Learning Programs
Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Secure Mobile Learning
Delivering Content That Lives Up to Experience
Keeping a Lid on Content Until You Design
Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Organizational Tensions in Employee Onboarding
A Winning Approach to Leadership Development
What's Online
Company News
Training Industry Magazine - Content Development 2017 Special Edition - Intro
Training Industry Magazine - Content Development 2017 Special Edition - Cover1
Training Industry Magazine - Content Development 2017 Special Edition - Cover2
Training Industry Magazine - Content Development 2017 Special Edition - Perspectives
Training Industry Magazine - Content Development 2017 Special Edition - Table of Contents
Training Industry Magazine - Content Development 2017 Special Edition - 5
Training Industry Magazine - Content Development 2017 Special Edition - Infographic
Training Industry Magazine - Content Development 2017 Special Edition - 7
Training Industry Magazine - Content Development 2017 Special Edition - Frontline Capability Building: An Elusive Dream?
Training Industry Magazine - Content Development 2017 Special Edition - 9
Training Industry Magazine - Content Development 2017 Special Edition - Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
Training Industry Magazine - Content Development 2017 Special Edition - 11
Training Industry Magazine - Content Development 2017 Special Edition - 12
Training Industry Magazine - Content Development 2017 Special Edition - 13
Training Industry Magazine - Content Development 2017 Special Edition - When Good Content Becomes Great
Training Industry Magazine - Content Development 2017 Special Edition - 15
Training Industry Magazine - Content Development 2017 Special Edition - Design Better, Design Backward
Training Industry Magazine - Content Development 2017 Special Edition - 17
Training Industry Magazine - Content Development 2017 Special Edition - Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Training Industry Magazine - Content Development 2017 Special Edition - 19
Training Industry Magazine - Content Development 2017 Special Edition - 20
Training Industry Magazine - Content Development 2017 Special Edition - 21
Training Industry Magazine - Content Development 2017 Special Edition - Converting Mobile Learning to HTML5
Training Industry Magazine - Content Development 2017 Special Edition - 23
Training Industry Magazine - Content Development 2017 Special Edition - Secrets of Successful Large-Scale Learning Programs
Training Industry Magazine - Content Development 2017 Special Edition - 25
Training Industry Magazine - Content Development 2017 Special Edition - Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Training Industry Magazine - Content Development 2017 Special Edition - 27
Training Industry Magazine - Content Development 2017 Special Edition - 28
Training Industry Magazine - Content Development 2017 Special Edition - 29
Training Industry Magazine - Content Development 2017 Special Edition - Secure Mobile Learning
Training Industry Magazine - Content Development 2017 Special Edition - 31
Training Industry Magazine - Content Development 2017 Special Edition - Delivering Content That Lives Up to Experience
Training Industry Magazine - Content Development 2017 Special Edition - 33
Training Industry Magazine - Content Development 2017 Special Edition - 34
Training Industry Magazine - Content Development 2017 Special Edition - 35
Training Industry Magazine - Content Development 2017 Special Edition - Keeping a Lid on Content Until You Design
Training Industry Magazine - Content Development 2017 Special Edition - 37
Training Industry Magazine - Content Development 2017 Special Edition - Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Training Industry Magazine - Content Development 2017 Special Edition - 39
Training Industry Magazine - Content Development 2017 Special Edition - 40
Training Industry Magazine - Content Development 2017 Special Edition - 41
Training Industry Magazine - Content Development 2017 Special Edition - Organizational Tensions in Employee Onboarding
Training Industry Magazine - Content Development 2017 Special Edition - 43
Training Industry Magazine - Content Development 2017 Special Edition - A Winning Approach to Leadership Development
Training Industry Magazine - Content Development 2017 Special Edition - 45
Training Industry Magazine - Content Development 2017 Special Edition - What's Online
Training Industry Magazine - Content Development 2017 Special Edition - Company News
Training Industry Magazine - Content Development 2017 Special Edition - Cover4
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