Training Industry Magazine - Content Development 2017 Special Edition - 16


By Michael Allen
effective to provide initial content in
the form of help and guidance within
active learning events. If we start at the
elementary level, we may underestimate
what we can teach better in the context
of targeted performance skills.

DESIGN
BETTER
DESIGN
BACKWARD

IT'S IMPORTANT NOT
TO COMPROMISE
WHERE CRITICAL
LEARNING REQUIRES
OUR BEST EFFORTS.
Finally, it's easy to bore learners with
meticulous presentations of content
they already know. It's also easy to
underestimate what learners already know
and can do. We might discover that some
of the groundwork that we were anxious
to lay isn't necessary at all and would have
consumed precious learning time while
boring some of our learners.
JUMP AHEAD

SELDOM DO E‑LEARNING DEVELOPMENT PROJECTS, OR ANY
INSTRUCTIONAL DEVELOPMENT PROJECTS FOR THAT MATTER,
INCLUDE ALL THE TIME AND BUDGET WE'D LIKE. COMPROMISES ARE
THE NAME OF THE GAME, SO IT'S IMPORTANT TO MAKE COMPROMISES
IN THE RIGHT PLACES: WHERE DOING LESS THAN WE'D LIKE WON'T
MAKE MUCH DIFFERENCE.
THE TYPICAL APPROACH
We typically design and build projects
beginning with foundational content,
such as basic facts and concepts. We
design the most elementary material
first to address all members of the target
learner group, and we select content
with the expectation that all learners
will be able to understand the content at
that level if they don't already have a full
grasp of it. Design then marches forward
in the path that learners will follow, from
the simplest content and required skills
to the most advanced.

| 16

This intuitive design approach makes
sense, but it actually has serious
disadvantages. First, in the creative
excitement at the beginning of a project,
it's common to spend too much of the
project's resources on the simplest
content. What's left for dealing with the
most challenging and important content
will be insufficient. It's important not
to compromise where critical learning
requires our best efforts.
Since facts and concepts make the
most sense when learners apply
them, it can be both easier and more

In every project, the first question should
be, "What do we want our learners to
do after their training that they're not
doing now?" Of course, we also need to
determine why they're not doing it to
be sure that the reason is that they don't
know how or lack necessary skills. If
there are roadblocks such as inadequate
tools, insufficient time or incentives to do
something else, then training won't make
much, if any, difference on its own.
If the cause of poor performance is
determined to be lack of knowledge and
skills, then you need a clear description of
the behaviors learners need to perform
after their training. Then, make sure they
can demonstrate the required behavior
and practice it to perfection before their
training is complete.
THE LAST LESSON
The targeted performance is where you
should start designing your course. How
can you get learners to demonstrate
their proficiency? If desired performance



Table of Contents for the Digital Edition of Training Industry Magazine - Content Development 2017 Special Edition

Perspectives
Table of Contents
Infographic
Frontline Capability Building: An Elusive Dream?
Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
When Good Content Becomes Great
Design Better, Design Backward
Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Converting Mobile Learning to HTML5
Secrets of Successful Large-Scale Learning Programs
Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Secure Mobile Learning
Delivering Content That Lives Up to Experience
Keeping a Lid on Content Until You Design
Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Organizational Tensions in Employee Onboarding
A Winning Approach to Leadership Development
What's Online
Company News
Training Industry Magazine - Content Development 2017 Special Edition - Intro
Training Industry Magazine - Content Development 2017 Special Edition - Cover1
Training Industry Magazine - Content Development 2017 Special Edition - Cover2
Training Industry Magazine - Content Development 2017 Special Edition - Perspectives
Training Industry Magazine - Content Development 2017 Special Edition - Table of Contents
Training Industry Magazine - Content Development 2017 Special Edition - 5
Training Industry Magazine - Content Development 2017 Special Edition - Infographic
Training Industry Magazine - Content Development 2017 Special Edition - 7
Training Industry Magazine - Content Development 2017 Special Edition - Frontline Capability Building: An Elusive Dream?
Training Industry Magazine - Content Development 2017 Special Edition - 9
Training Industry Magazine - Content Development 2017 Special Edition - Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
Training Industry Magazine - Content Development 2017 Special Edition - 11
Training Industry Magazine - Content Development 2017 Special Edition - 12
Training Industry Magazine - Content Development 2017 Special Edition - 13
Training Industry Magazine - Content Development 2017 Special Edition - When Good Content Becomes Great
Training Industry Magazine - Content Development 2017 Special Edition - 15
Training Industry Magazine - Content Development 2017 Special Edition - Design Better, Design Backward
Training Industry Magazine - Content Development 2017 Special Edition - 17
Training Industry Magazine - Content Development 2017 Special Edition - Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Training Industry Magazine - Content Development 2017 Special Edition - 19
Training Industry Magazine - Content Development 2017 Special Edition - 20
Training Industry Magazine - Content Development 2017 Special Edition - 21
Training Industry Magazine - Content Development 2017 Special Edition - Converting Mobile Learning to HTML5
Training Industry Magazine - Content Development 2017 Special Edition - 23
Training Industry Magazine - Content Development 2017 Special Edition - Secrets of Successful Large-Scale Learning Programs
Training Industry Magazine - Content Development 2017 Special Edition - 25
Training Industry Magazine - Content Development 2017 Special Edition - Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Training Industry Magazine - Content Development 2017 Special Edition - 27
Training Industry Magazine - Content Development 2017 Special Edition - 28
Training Industry Magazine - Content Development 2017 Special Edition - 29
Training Industry Magazine - Content Development 2017 Special Edition - Secure Mobile Learning
Training Industry Magazine - Content Development 2017 Special Edition - 31
Training Industry Magazine - Content Development 2017 Special Edition - Delivering Content That Lives Up to Experience
Training Industry Magazine - Content Development 2017 Special Edition - 33
Training Industry Magazine - Content Development 2017 Special Edition - 34
Training Industry Magazine - Content Development 2017 Special Edition - 35
Training Industry Magazine - Content Development 2017 Special Edition - Keeping a Lid on Content Until You Design
Training Industry Magazine - Content Development 2017 Special Edition - 37
Training Industry Magazine - Content Development 2017 Special Edition - Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Training Industry Magazine - Content Development 2017 Special Edition - 39
Training Industry Magazine - Content Development 2017 Special Edition - 40
Training Industry Magazine - Content Development 2017 Special Edition - 41
Training Industry Magazine - Content Development 2017 Special Edition - Organizational Tensions in Employee Onboarding
Training Industry Magazine - Content Development 2017 Special Edition - 43
Training Industry Magazine - Content Development 2017 Special Edition - A Winning Approach to Leadership Development
Training Industry Magazine - Content Development 2017 Special Edition - 45
Training Industry Magazine - Content Development 2017 Special Edition - What's Online
Training Industry Magazine - Content Development 2017 Special Edition - Company News
Training Industry Magazine - Content Development 2017 Special Edition - Cover4
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