Training Industry Magazine - Content Development 2017 Special Edition - 8


Frontline capability building is emerging as one
of the key growth levers of global companies.
They all realize that it is through every transaction
carried out by their frontline - where the company
meets the customer - that their strategies are
primarily executed, values personified and brand
image established. According to Chris Zook, a
partner in Bain & Company, the secret of "some of
the greatest founders of our time" is "the extreme
degree to which great founders are obsessed with
the front line."
Yet, a huge gap between intent and
implementation exists. In a 2015 survey
conducted by McKinsey & Co., only 33
percent of learning and skill development
resources are spent on frontline worldwide.
The good news is that this percentage is
on the upswing and grew from 22 percent
in 2010.
While the growth is an acknowledgement
of the importance, frontline training
remains a challenge for both L&D
professionals and content developers.

CHALLENGES
Degrees

FRONTLINE
CAPABILITY
BUILDING
AN ELUSIVE DREAM?
BY PRIYA THIAGARAJAN

of separation.
In
large
organizations that have national,
regional and international footprints,
frontline resides at several degrees
of separation from even the L&D
departments, not to mention top
management/decision makers. Often,
frontline also belongs to vendor/partner
organizations. It is difficult to cut
through the operations organization to
reach or influence the frontline directly.

Scale of operations. Even for the wellintentioned
training
organization,
reaching the frontline is made
logistically impossible by the sheer
scale of operations. Frontline belonging
to call centers, back offices, channel
partners, feet-on-street and work floor
usually is a veritable army running
into tens of thousands in numbers in
large organizations. How to reach them
in a sustained and meaningful manner is
a challenge.
Frontline turnover. Turnover makes the

task even more daunting. In many
industries, frontline stays on for barely
long enough to acquire basic skills. By


https://www.hbr.org/2016/09/maintaining-your-focus-on-the-front-lines-as-your-company-grows

Table of Contents for the Digital Edition of Training Industry Magazine - Content Development 2017 Special Edition

Perspectives
Table of Contents
Infographic
Frontline Capability Building: An Elusive Dream?
Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
When Good Content Becomes Great
Design Better, Design Backward
Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Converting Mobile Learning to HTML5
Secrets of Successful Large-Scale Learning Programs
Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Secure Mobile Learning
Delivering Content That Lives Up to Experience
Keeping a Lid on Content Until You Design
Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Organizational Tensions in Employee Onboarding
A Winning Approach to Leadership Development
What's Online
Company News
Training Industry Magazine - Content Development 2017 Special Edition - Intro
Training Industry Magazine - Content Development 2017 Special Edition - Cover1
Training Industry Magazine - Content Development 2017 Special Edition - Cover2
Training Industry Magazine - Content Development 2017 Special Edition - Perspectives
Training Industry Magazine - Content Development 2017 Special Edition - Table of Contents
Training Industry Magazine - Content Development 2017 Special Edition - 5
Training Industry Magazine - Content Development 2017 Special Edition - Infographic
Training Industry Magazine - Content Development 2017 Special Edition - 7
Training Industry Magazine - Content Development 2017 Special Edition - Frontline Capability Building: An Elusive Dream?
Training Industry Magazine - Content Development 2017 Special Edition - 9
Training Industry Magazine - Content Development 2017 Special Edition - Flipped Kirkpatrick: Designing Learning Journeys for Business Impact
Training Industry Magazine - Content Development 2017 Special Edition - 11
Training Industry Magazine - Content Development 2017 Special Edition - 12
Training Industry Magazine - Content Development 2017 Special Edition - 13
Training Industry Magazine - Content Development 2017 Special Edition - When Good Content Becomes Great
Training Industry Magazine - Content Development 2017 Special Edition - 15
Training Industry Magazine - Content Development 2017 Special Edition - Design Better, Design Backward
Training Industry Magazine - Content Development 2017 Special Edition - 17
Training Industry Magazine - Content Development 2017 Special Edition - Boost Efficiency and Do More with Less: 5 Practical Ideas for Learning Leaders
Training Industry Magazine - Content Development 2017 Special Edition - 19
Training Industry Magazine - Content Development 2017 Special Edition - 20
Training Industry Magazine - Content Development 2017 Special Edition - 21
Training Industry Magazine - Content Development 2017 Special Edition - Converting Mobile Learning to HTML5
Training Industry Magazine - Content Development 2017 Special Edition - 23
Training Industry Magazine - Content Development 2017 Special Edition - Secrets of Successful Large-Scale Learning Programs
Training Industry Magazine - Content Development 2017 Special Edition - 25
Training Industry Magazine - Content Development 2017 Special Edition - Critical Mistake Analysis: Creating Effective Hands-On Learning Experiences
Training Industry Magazine - Content Development 2017 Special Edition - 27
Training Industry Magazine - Content Development 2017 Special Edition - 28
Training Industry Magazine - Content Development 2017 Special Edition - 29
Training Industry Magazine - Content Development 2017 Special Edition - Secure Mobile Learning
Training Industry Magazine - Content Development 2017 Special Edition - 31
Training Industry Magazine - Content Development 2017 Special Edition - Delivering Content That Lives Up to Experience
Training Industry Magazine - Content Development 2017 Special Edition - 33
Training Industry Magazine - Content Development 2017 Special Edition - 34
Training Industry Magazine - Content Development 2017 Special Edition - 35
Training Industry Magazine - Content Development 2017 Special Edition - Keeping a Lid on Content Until You Design
Training Industry Magazine - Content Development 2017 Special Edition - 37
Training Industry Magazine - Content Development 2017 Special Edition - Designing Performer-Centric Learning Systems for Millennials, Gen Z and Beyond
Training Industry Magazine - Content Development 2017 Special Edition - 39
Training Industry Magazine - Content Development 2017 Special Edition - 40
Training Industry Magazine - Content Development 2017 Special Edition - 41
Training Industry Magazine - Content Development 2017 Special Edition - Organizational Tensions in Employee Onboarding
Training Industry Magazine - Content Development 2017 Special Edition - 43
Training Industry Magazine - Content Development 2017 Special Edition - A Winning Approach to Leadership Development
Training Industry Magazine - Content Development 2017 Special Edition - 45
Training Industry Magazine - Content Development 2017 Special Edition - What's Online
Training Industry Magazine - Content Development 2017 Special Edition - Company News
Training Industry Magazine - Content Development 2017 Special Edition - Cover4
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20191112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
http://www.nxtbookMEDIA.com