Training Industry Magazine - May/June 2018 - 48

CASEBOOK

BUILDING A TRUE ROLE-BASED
EDUCATION FOR CLINICAL COLLEAGUES
THROUGH MICROLEARNING
BY STACY HUBIAK

The pharmaceutical industry is driven
to find ways to get approved medicines
into patients' hands faster - not only to
save lives, but to improve the quality
of life for many. The clinical colleagues
at Pfizer understand this and are being
tasked in new ways to overcome the
challenges of drug development. In
an effort to expedite the research,
development and study of new products
for the benefit of patients, the Pfizer
organization is stressing more than ever
that "time matters."
In looking for opportunities to promote
"time matters" in getting affordable
medicines to patients in need, we
identified one area that would directly
support Pfizer's clinical trial lifecycle -
training. A first-class training program
was needed and would be a key factor to
helping colleagues achieve their goals.
After surveying our internal clinical trial
community, it was determined that
more effective training would help our
colleagues perform their roles more
efficiently.

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According to our findings, the existing
training wasn't fully meeting their
needs and they felt we could do more
to prepare them to tackle the tasks
required from their role's perspective.
They read the processes, took the
required training, but they weren't
connecting to what they were being
asked to do. Colleagues responded that
they were on information overload and
felt a heavy "training burden" without
getting to what they really needed to
know for their role.

A SOCIAL APPROACH TO ROLEBASED TRAINING
In order to improve our training program,
changes to our training strategy and
approach were necessary. Our clinical
staff would need to complete and
access training quicker and easier. The
new program would have to be more
adaptive and flexible. It needed to
incorporate a multi-modal approach
that would appeal to all learning styles
and experience levels.

As colleagues moved within the
organization into new roles, they
needed a way to learn their new
responsibilities quickly and efficiently,
as a new employee would in a new hire
training program.
A new internal, web-based e-learning
education site was developed to
address this training need within the
organization. The new program was
designed with the end user in mind.
Building it, though, required the
socialization and collaboration of not
just end users, but leaders and internal
stakeholders who would contribute to
the content and add relevant stories
and examples to fully make the training
more robust and effective.
Since many of the leaders in the
organization were the most impacted
by trying to manage changes in the
organization and help their teams be
more informed, they were more than
happy to work with our training team.
The line leadership partnered with us to
ensure that any required courses would



Table of Contents for the Digital Edition of Training Industry Magazine - May/June 2018

http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
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