Training Industry Magazine - September/October 2018 - 36

FUNDAMENTAL
QUESTIONS
L&D Stakeholders Should Answer to Improve Learning
By Dr. Eric A. Surface & Dr. Kurt Kraiger

ANSWERS WITHOUT RELEVANT
QUESTIONS AREN'T USEFUL
During recent conference presentations
and webinars focused on analytics,
big data and evaluation, we noticed
audience members asking, "What
questions should I be asking [and
answering with evaluation data and
analytics]?" Speakers typically answer
these questions one of two ways: either
by recommending collecting specific
types or "levels" of data (e.g., business
impact), as if all relevant questions for
all learning and development (L&D)
stakeholders (learners, co-workers,
managers, C-suite executives, etc.)
should be immediately identified
and addressed; or by recommending
collecting and tagging as much data as
possible so the data analysts figure it
out, as if the important questions will
only emerge from analyzing all the data
after the fact.
Both perspectives can be made to work,
but neither completely satisfies. Both
advise by emphasizing answers (i.e.,
collect these specific answers or collect
all the possible answers) from overactively asking questions to guide and
tailor evaluation. Neither provides L&D
stakeholders with much agency in the
evaluation process. Neither identifies
how L&D stakeholders can ask questions
that, when answered through the
evaluation process, provide relevant,
actionable and timely insights they need
to do their jobs well and have an impact.

"The answers you have are only as good as the
questions you've asked." - Rebecca Trotter

| 36

We need a better approach to address
the question. One that empowers all
L&D stakeholders to engage in and
tailor the evaluation process. One that
empowers all L&D stakeholders to act
on relevant data to make a difference.
L&D evaluation and analytics should
focus on building value with data.
We need to ask meaningful questions
to guide evaluation planning and
practice so each stakeholder gets
relevant, actionable insights, at the
right time, to act and create value.
We believe effective evaluation and
value creation depend on asking and
answering two fundamental types of
questions. These questions align each
stakeholder's actions with their roles



Table of Contents for the Digital Edition of Training Industry Magazine - September/October 2018

http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20190102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20181112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20180102
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170910
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170708
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170506
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20170304
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20171112_se
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_20161112
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016sales
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2016winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015outsourcing
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015leadership
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2015winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2014winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2013winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2012winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2011winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2010winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009spring
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2009winter
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008fall
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008summer
http://www.nxtbook.com/nxtbooks/trainingindustry/tiq_2008spring
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