Training Industry Magazine - July/August 2019 - 52

G L O B A L
O U T LO O K

LOCALIZING E-LEARNING PROGRAMS
FOR AN INTERNATIONAL AUDIENCE
BY RALPH MICHAEL STROZZA

Thanks to the Internet and evolving
technologies, education has never
been more accessible. To ensure that
language is not a barrier when delivering
education to global audiences, e-learning
localization requires strategy and
expertise to ensure a successful outcome.
The aim of e-learning localization is to
give a course the look and feel of having
been created specifically for a particular
market, regardless of language, culture or
location. This article serves as a high-level
blueprint for e-learning developers who
are considering localizing their programs
in one or more languages.
E-LEARNING IS HERE TO STAY,
GLOBALLY

average growth rate, different regions
around the world experienced much
higher growth rates, with Asia and Eastern
Europe experiencing close to 17% growth
and Africa and Latin America estimated
close to 15%. Just five years later in
2016, market size rose to $46.67 billion,
according to Docebo.

MAKING COURSES
AVAILABLE IN MULTIPLE
LANGUAGES IS CRITICAL
TO REACHING A
WIDER AUDIENCE.

Due to the numerous advantages
e-learning-based education provides to
organizations, it is not only going to remain
an effective delivery platform for training; it
is projected to show significant growth in
the coming years.

What is fueling this growth? It can be
attributed to a combination of several
factors:

The "E-Learning-Global Market Outlook"
report by Orbis Research estimates that
the global market for technology-based
training will grow at a compound annual
growth rate of 9.5%, from $176 billion in
2017 to over $398 billion by 2026. While
e-learning revenue levels and growth
estimates vary, most data point to a
continued upward trend on a global scale.

* Course design and implementation speed
* Easy accessibility
* Increased effectiveness through animated
learning
* Escalation in number of internet users
* Growing access of broadband
* Savings to organizations in terms of
capital expenditures
* Reduction in operational expenses

In 2011, the worldwide market for selfpaced e-learning was $35.6 billion. At
that time, the annual growth rate was
projected to be 7.6%, or $51.5 billion, by
2016. Although 7.6% was the estimated

Given the growth rates and revenues
cited previously, it appears to be
universally accepted that self-paced
e-learning is not going away anytime
soon. Additionally, while English is

| 52

currently the primary language of
e-learning course development, making
courses available in multiple languages
is critical to reaching a wider audience
and achieving overall program success.
TOOL DESIGNS FACILITATE
LOCALIZATION
In the early days of Flash-based e-learning
localization, developing e-learning courses
was a time-consuming, manual process
and constituted one of the major
roadblocks to multilingual e-learning
course availability. Thanks to the latest
development tools available today,
e-learning course localization is now
relatively straightforward.
Popular state of the art tools, such as
Adobe Captivate, incorporate XML file
export and import for a simplified and
streamlined localization process. For
example, Captivate's functionality includes
the export of captions to a text or an XML
Localization Interchange File Format
(XLIFF) file, as well as the subsequent
import of the translated text file into a
copy of the original project file. Tools such
as Articulate StoryLine support right-toleft languages such as Arabic and Hebrew,
as well as double-byte character sets for
languages such as Chinese (simplified and
traditional), Japanese and Korean.
Today's technology eliminates many
of the barriers organizations used to
face when localizing their e-learning
programs into multiple languages,
making localization more feasible
to those who may have previously


https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf

Training Industry Magazine - July/August 2019

Table of Contents for the Digital Edition of Training Industry Magazine - July/August 2019

Learning Analytics: Table Stakes for Business Success
Table of Contents
Let's Build a Measurement Practice for L&D
Brain-Based Learning Analytics and Evaluation Practices
Who [Else] Cares About Learning Impact Data
Justifying the Investment in Leadership Training
Is Training Analytics Smoke and Mirrors?
Leveraging Analytical Tools to Transform L&D
Levearging Learning Analytics to Improve Business Outcomes: Where to Start
Was It Worth It? Measuring the Impact and ROI of Leadership Training
How to Make the Transition to a Data-Driven Learning Culture
How Personal Skills AI Assistants Might Disrupt Corporate Training
Machines Are the Future of Training: How Data-Driven Feedback Is Fostering Improvement and Enhancing Human Relationships
Improving Instructor Impact on Learning with Analytics
A Year in the Life: Evolving L&D Metrics From a Reporting Managed Service to Business Insight Partner
Localizing E-Learning Programs for an International Audience
Learning Analytics Is More Than Data Collection
Using Business Data to Drive Training Objectives
Quality versus Quantity: How Analytics Can Improve Training Effectiveness
Coursera Reaches Unicorn Status and Accelerates Enterprise Product Innovation
Company News
Training Industry Magazine - July/August 2019 - Cover1
Training Industry Magazine - July/August 2019 - 2
Training Industry Magazine - July/August 2019 - 3
Training Industry Magazine - July/August 2019 - 4
Training Industry Magazine - July/August 2019 - Learning Analytics: Table Stakes for Business Success
Training Industry Magazine - July/August 2019 - Table of Contents
Training Industry Magazine - July/August 2019 - 7
Training Industry Magazine - July/August 2019 - 8
Training Industry Magazine - July/August 2019 - 9
Training Industry Magazine - July/August 2019 - 10
Training Industry Magazine - July/August 2019 - Let's Build a Measurement Practice for L&D
Training Industry Magazine - July/August 2019 - 12
Training Industry Magazine - July/August 2019 - Brain-Based Learning Analytics and Evaluation Practices
Training Industry Magazine - July/August 2019 - 14
Training Industry Magazine - July/August 2019 - Who [Else] Cares About Learning Impact Data
Training Industry Magazine - July/August 2019 - 16
Training Industry Magazine - July/August 2019 - Justifying the Investment in Leadership Training
Training Industry Magazine - July/August 2019 - Is Training Analytics Smoke and Mirrors?
Training Industry Magazine - July/August 2019 - 19
Training Industry Magazine - July/August 2019 - 20
Training Industry Magazine - July/August 2019 - 21
Training Industry Magazine - July/August 2019 - Leveraging Analytical Tools to Transform L&D
Training Industry Magazine - July/August 2019 - 23
Training Industry Magazine - July/August 2019 - 24
Training Industry Magazine - July/August 2019 - 25
Training Industry Magazine - July/August 2019 - Levearging Learning Analytics to Improve Business Outcomes: Where to Start
Training Industry Magazine - July/August 2019 - 27
Training Industry Magazine - July/August 2019 - 28
Training Industry Magazine - July/August 2019 - 29
Training Industry Magazine - July/August 2019 - 30
Training Industry Magazine - July/August 2019 - 31
Training Industry Magazine - July/August 2019 - 32
Training Industry Magazine - July/August 2019 - Was It Worth It? Measuring the Impact and ROI of Leadership Training
Training Industry Magazine - July/August 2019 - 34
Training Industry Magazine - July/August 2019 - 35
Training Industry Magazine - July/August 2019 - How to Make the Transition to a Data-Driven Learning Culture
Training Industry Magazine - July/August 2019 - 37
Training Industry Magazine - July/August 2019 - How Personal Skills AI Assistants Might Disrupt Corporate Training
Training Industry Magazine - July/August 2019 - 39
Training Industry Magazine - July/August 2019 - 40
Training Industry Magazine - July/August 2019 - 41
Training Industry Magazine - July/August 2019 - Machines Are the Future of Training: How Data-Driven Feedback Is Fostering Improvement and Enhancing Human Relationships
Training Industry Magazine - July/August 2019 - 43
Training Industry Magazine - July/August 2019 - 44
Training Industry Magazine - July/August 2019 - 45
Training Industry Magazine - July/August 2019 - 46
Training Industry Magazine - July/August 2019 - Improving Instructor Impact on Learning with Analytics
Training Industry Magazine - July/August 2019 - 48
Training Industry Magazine - July/August 2019 - 49
Training Industry Magazine - July/August 2019 - A Year in the Life: Evolving L&D Metrics From a Reporting Managed Service to Business Insight Partner
Training Industry Magazine - July/August 2019 - 51
Training Industry Magazine - July/August 2019 - Localizing E-Learning Programs for an International Audience
Training Industry Magazine - July/August 2019 - 53
Training Industry Magazine - July/August 2019 - 54
Training Industry Magazine - July/August 2019 - Learning Analytics Is More Than Data Collection
Training Industry Magazine - July/August 2019 - 56
Training Industry Magazine - July/August 2019 - Using Business Data to Drive Training Objectives
Training Industry Magazine - July/August 2019 - 58
Training Industry Magazine - July/August 2019 - Quality versus Quantity: How Analytics Can Improve Training Effectiveness
Training Industry Magazine - July/August 2019 - Coursera Reaches Unicorn Status and Accelerates Enterprise Product Innovation
Training Industry Magazine - July/August 2019 - Company News
Training Industry Magazine - July/August 2019 - Cover4
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