Food Protection Trends - January/February 2018 - 38

TABLE 3. Components of the milk and dairy product consumption mental model by
residence and milk preference (ANOVAa) (cont.)
I
Item texts = (a) When the same information appears in many places, I'm more likely to believe it, (b) News stories with statistics are more believable than those without, (c) individual news stories may seem like bits and pieces, but in the long run they form a meaningful pattern;
Score range = 3 - 15; α = 0.753
j
Item texts = When it comes to the food safety of milk and dairy products, I pay attention to information from (a) television, (b) radio, (c) newspapers, (d) magazines, (e) newsletters, (f) pamphlets/factsheets, (g) health care professionals; Score range = 7 - 35; α = 0.899
k
Item texts = When it comes to the food safety of milk and dairy products, I pay attention to information from (a) family/friends, (b) websites, (c)
YouTube videos, (d) Facebook; Score range = 5 - 20; α = 887
l
Item texts = When it comes to the food safety of milk and dairy products, I pay attention to information from (a) Twitter, (b) blogs, (c) Pinterest;
Score range = 3 - 15; α = 0.750
m
Item texts = (a) If I wanted to, I could easily get a lot of information about the food safety of milk and dairy products, (b) The information that I
find about the food safety of milk and dairy products is useful to me; Score range = 3 - 10; α = 0.739
n
Item texts = (a) When the topic of milk and dairy product food safety comes up, I'm likely to tune it out, (b) When the topic of milk and dairy
product food safety comes up, I go out of my way to avoid learning more about it, (c) Gathering a lot of information on the food safety of milk and
dairy products is a waste of time; Score range = 3 -15; α = 0.895
o
Item texts = (a) When I encounter information about the food safety of milk and dairy products, I focus on only a few key points, (b) If I have to
act on information about the food safety of milk and dairy products, the advice of one expert is good enough for me, (c) When I see or hear information about the food safety of milk and dairy products, I rarely spend much time thinking about it, (d) There is far more information on the food
safety of milk and dairy products than I personally need; Score range = 4 - 20; α = 0.820
p
Item texts = (a) After I encounter information about the food safety of milk and dairy products, I am likely to stop and think about it, (b) If I need
to act on information about the food safety of milk and dairy products, the more viewpoints I get, the better, (c) It is important for me to interpret
information about the food safety of milk and dairy products in a way that applies directly to my life, (d) When I encounter information about the
food safety of milk and dairy products, I read or listen to most of it, even though I may not agree with the perspective; Score range = 8 - 20;
α = 0.641
q
Item texts = (Normative) My family and friends expect me to choose the safest types of milk or dairy products for us to drink or eat, (Motivation)
I want to please my family and friends by serving the types of milk or dairy products they prefer; Score range = 1 - 25
r
Item texts = Whether I drink raw or pasteurized milk, getting the type of milk or dairy products I want for myself and my family is...possible/definitely impossible; Score range = 2 - 10; α = 0.764
s
Item texts for Attitude-Concerns shown in Table 5; Score range = -45 - 120, scale midpoint = 75, α = 0.873
t
Item texts for Attitude-Responsibility shown in Table 5; Score range = -27 to 45, scale midpoint = 18, α = 0.777
u
Item texts for Attitude-Benefits shown in Table 5; Score range = -45 to 27, scale midpoint = -18, α = 0.067

for this variable. The specific media sources used by respondents were measured and sorted into variables according to
the type of source. Professional information sources did not
differ among the four groups, nor were interactions found.
Usefulness of Common Information Sources differed by
Residence (P < 0.001) and Milk Preference (P < 0.001), but
no interaction was found. Urban milk consumers reported the
greatest use of Common Information Sources (P < 0.001), as
did unpasteurized milk consumers (P < 0.001). Sources in the
Another Internet Source category were most favored by milk
preference (P < 0.001), with consumers of unpasteurized milk
showing the most favorable agreement with the use of these
sources. Other differences for the variable were not found.
Information gathering capacity (Table 3)
There were differences by Residence (P = 0.001) and Milk
Preference (P = 0.046) for the variable Information Gathering Capacity, but no interaction was found. Urban respondents expressed greater agreement than rural respondents
that they have the capacity to find milk-related information

38

Food Protection Trends January/February

and regarded the information as useful. The effect was somewhat greater for consumers of pasteurized milk than for the
consumers of unpasteurized milk (P = 0.046).
Information behavioral outcome variables (Table 3)
The behavioral outcome variables of the RISP portion of
the survey were Information Seeking/Avoiding Behavior,
Heuristic Information Processing Behavior, and Systematic
Information Processing Behavior (Fig. 1). Pasteurized milk
consumers somewhat agreed they were seekers of milk
safety information, compared with unpasteurized milk
consumers (P < 0.001), especially among those living in
rural areas (P = 0.026). Higher scores indicated information
seeking behavior; whereas low respondent scores showed
information avoiding behavior (score range 3-15, 9 =
neutral). Mean scores primarily below neutral showed this
sample of responders were, overall, information avoiders.
The depth at which information is processed was measured
as Heuristic Information Processing Behavior (superficial)
and Systematic Information Processing Behavior (in depth).



Table of Contents for the Digital Edition of Food Protection Trends - January/February 2018

Assessing the Usage of Food Thermometers at American University Football Tailgates
An Assessment of Potential Heavy Metal Contaminants in Bivalve Shellfish from Aquaculture Zones along the Coast of New South Wales, Australia
Mental Models of Pasteurized and Unpasteurized Milk Product Consumption in the United States
Sanitary Carcass Dressing and Food Safety Practices in South Central U.S. Small and Very Small Establishments Manufacturing Fresh and Not-Ready-to-Eat Pork Products
Beyond the Bio - Joe Frank
PDG Highlight The Dairy Safety & Quality Professional Development Group
General Interest Paper The Role of the European Food Safety Authority (EFSA) in the Fight against Antimicrobial Resistance (AMR)
Industry Products
Coming Events
Food Protection Trends - January/February 2018 - Cover1
Food Protection Trends - January/February 2018 - Cover2
Food Protection Trends - January/February 2018 - 1
Food Protection Trends - January/February 2018 - 2
Food Protection Trends - January/February 2018 - 3
Food Protection Trends - January/February 2018 - 4
Food Protection Trends - January/February 2018 - 5
Food Protection Trends - January/February 2018 - 6
Food Protection Trends - January/February 2018 - 7
Food Protection Trends - January/February 2018 - Assessing the Usage of Food Thermometers at American University Football Tailgates
Food Protection Trends - January/February 2018 - 9
Food Protection Trends - January/February 2018 - 10
Food Protection Trends - January/February 2018 - 11
Food Protection Trends - January/February 2018 - 12
Food Protection Trends - January/February 2018 - 13
Food Protection Trends - January/February 2018 - 14
Food Protection Trends - January/February 2018 - 15
Food Protection Trends - January/February 2018 - 16
Food Protection Trends - January/February 2018 - 17
Food Protection Trends - January/February 2018 - An Assessment of Potential Heavy Metal Contaminants in Bivalve Shellfish from Aquaculture Zones along the Coast of New South Wales, Australia
Food Protection Trends - January/February 2018 - 19
Food Protection Trends - January/February 2018 - 20
Food Protection Trends - January/February 2018 - 21
Food Protection Trends - January/February 2018 - 22
Food Protection Trends - January/February 2018 - 23
Food Protection Trends - January/February 2018 - 24
Food Protection Trends - January/February 2018 - 25
Food Protection Trends - January/February 2018 - 26
Food Protection Trends - January/February 2018 - Mental Models of Pasteurized and Unpasteurized Milk Product Consumption in the United States
Food Protection Trends - January/February 2018 - 28
Food Protection Trends - January/February 2018 - 29
Food Protection Trends - January/February 2018 - 30
Food Protection Trends - January/February 2018 - 31
Food Protection Trends - January/February 2018 - 32
Food Protection Trends - January/February 2018 - 33
Food Protection Trends - January/February 2018 - 34
Food Protection Trends - January/February 2018 - 35
Food Protection Trends - January/February 2018 - 36
Food Protection Trends - January/February 2018 - 37
Food Protection Trends - January/February 2018 - 38
Food Protection Trends - January/February 2018 - 39
Food Protection Trends - January/February 2018 - 40
Food Protection Trends - January/February 2018 - 41
Food Protection Trends - January/February 2018 - 42
Food Protection Trends - January/February 2018 - 43
Food Protection Trends - January/February 2018 - 44
Food Protection Trends - January/February 2018 - 45
Food Protection Trends - January/February 2018 - 46
Food Protection Trends - January/February 2018 - 47
Food Protection Trends - January/February 2018 - 48
Food Protection Trends - January/February 2018 - 49
Food Protection Trends - January/February 2018 - 50
Food Protection Trends - January/February 2018 - 51
Food Protection Trends - January/February 2018 - Sanitary Carcass Dressing and Food Safety Practices in South Central U.S. Small and Very Small Establishments Manufacturing Fresh and Not-Ready-to-Eat Pork Products
Food Protection Trends - January/February 2018 - 53
Food Protection Trends - January/February 2018 - 54
Food Protection Trends - January/February 2018 - 55
Food Protection Trends - January/February 2018 - 56
Food Protection Trends - January/February 2018 - 57
Food Protection Trends - January/February 2018 - 58
Food Protection Trends - January/February 2018 - 59
Food Protection Trends - January/February 2018 - 60
Food Protection Trends - January/February 2018 - 61
Food Protection Trends - January/February 2018 - 62
Food Protection Trends - January/February 2018 - 63
Food Protection Trends - January/February 2018 - 64
Food Protection Trends - January/February 2018 - 65
Food Protection Trends - January/February 2018 - 66
Food Protection Trends - January/February 2018 - 67
Food Protection Trends - January/February 2018 - Beyond the Bio - Joe Frank
Food Protection Trends - January/February 2018 - 69
Food Protection Trends - January/February 2018 - 70
Food Protection Trends - January/February 2018 - PDG Highlight The Dairy Safety & Quality Professional Development Group
Food Protection Trends - January/February 2018 - General Interest Paper The Role of the European Food Safety Authority (EFSA) in the Fight against Antimicrobial Resistance (AMR)
Food Protection Trends - January/February 2018 - 73
Food Protection Trends - January/February 2018 - 74
Food Protection Trends - January/February 2018 - 75
Food Protection Trends - January/February 2018 - 76
Food Protection Trends - January/February 2018 - 77
Food Protection Trends - January/February 2018 - 78
Food Protection Trends - January/February 2018 - 79
Food Protection Trends - January/February 2018 - 80
Food Protection Trends - January/February 2018 - 81
Food Protection Trends - January/February 2018 - Industry Products
Food Protection Trends - January/February 2018 - 83
Food Protection Trends - January/February 2018 - 84
Food Protection Trends - January/February 2018 - 85
Food Protection Trends - January/February 2018 - 86
Food Protection Trends - January/February 2018 - 87
Food Protection Trends - January/February 2018 - Coming Events
Food Protection Trends - January/February 2018 - Cover3
Food Protection Trends - January/February 2018 - Cover4
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