Food Protection Trends - January/February 2018 - 45

TABLE 7. Components of the theory of planned behavior model (1) included in the mental
models of milk product consumption
Hierarchal linear modelingb

Discriminant analysisa

Variable

Category

Standardized canonical
coefficients

Milk consumption
behavior with Information
seeking/avoiding
behavior c

Function 1 Function 2
(X axis) f
(Y axis) g

Standardized
coefficient
(β)

Probability

Standardized
coefficient
(β)

Probability

Standardized
coefficient
(β)

Probability

---

< 0.001

---

< 0.001

---

< 0.001

Constant

Milk consumption
behavior with Heuristic
information processing
behavior d

Milk consumption
behavior with Systematic
information processing
behavior e

Information
seeking/
avoiding

.569

.580

-0.145

0.008

---

---

---

---

Heuristic
information
processing

.191

.436

---

---

0.039

0.481

---

---

Systematic
information
processing

-.058

-.189

---

---

---

---

0.071

0.241

Behavioral
subjective norm

.008

.237

-0.026

0.662

-0.006

0.918

-0.031

0.622

Perceived
behavioral
control

.126

-.288

0.121

0.022

0.090

0.083

0.078

0.133

AttitudeConcerns

-.382

-.645

0.404

< 0.001

0.413

< 0.001

0.394

< 0.001

AttitudeResponsibility

.659

.209

-0.508

< 0.001

-0.463

< 0.001

-0.450

< 0.001

AttitudeBenefits

.327

-.078

0.092

0.079

0.112

0.032

0.112

0.031

Data for all continuous variables included in analysis, 57% of cases correctly classified
Data for continuous variables included in analysis
c
Model, R2 = 0.327, P < 0.001
d
Model, R2 = 0.319, P < 0.001
e
Model, R2 = 0.319, P < 0.001
f
Function 1, P < 0.001
g
Function 2, P < 0.001
a
b

atic, P < 0.001, R2 = 0.319). The only individual variables
that differed were Perceived Behavioral Control for the
Information Seeking/Avoiding model (P = 0.022) and for
the three Attitude variables for all the models (Table 7).
The Mental Models of Milk Product Consumption
(Fig. 2-5)
Graphic figures for the Mental Models of Milk Consumption were based on the model structure of Fig. 1.
Construct names were substituted for interpretive phrases
that describe the statistical outcomes.

Respondents categorized as urban, pasteurized milk
consumers (Fig. 2) most likely purchased their milk
products from grocery markets. The only notable individual
characteristic was the clustering of respondents in the
younger age groups. The Personal Control variable was
not distinguishing for the construct Perceived Hazard
Characteristics. For Risk Judgment, urban pasteurized
milk consumers agreed that unpasteurized milk can lead
to serious foodborne illness. Scores were low, but positive,
for Institutional Trust, meaning they have some trust in
the government to protect and regulate public health. They

January/February Food Protection Trends

45



Table of Contents for the Digital Edition of Food Protection Trends - January/February 2018

Assessing the Usage of Food Thermometers at American University Football Tailgates
An Assessment of Potential Heavy Metal Contaminants in Bivalve Shellfish from Aquaculture Zones along the Coast of New South Wales, Australia
Mental Models of Pasteurized and Unpasteurized Milk Product Consumption in the United States
Sanitary Carcass Dressing and Food Safety Practices in South Central U.S. Small and Very Small Establishments Manufacturing Fresh and Not-Ready-to-Eat Pork Products
Beyond the Bio - Joe Frank
PDG Highlight The Dairy Safety & Quality Professional Development Group
General Interest Paper The Role of the European Food Safety Authority (EFSA) in the Fight against Antimicrobial Resistance (AMR)
Industry Products
Coming Events
Food Protection Trends - January/February 2018 - Cover1
Food Protection Trends - January/February 2018 - Cover2
Food Protection Trends - January/February 2018 - 1
Food Protection Trends - January/February 2018 - 2
Food Protection Trends - January/February 2018 - 3
Food Protection Trends - January/February 2018 - 4
Food Protection Trends - January/February 2018 - 5
Food Protection Trends - January/February 2018 - 6
Food Protection Trends - January/February 2018 - 7
Food Protection Trends - January/February 2018 - Assessing the Usage of Food Thermometers at American University Football Tailgates
Food Protection Trends - January/February 2018 - 9
Food Protection Trends - January/February 2018 - 10
Food Protection Trends - January/February 2018 - 11
Food Protection Trends - January/February 2018 - 12
Food Protection Trends - January/February 2018 - 13
Food Protection Trends - January/February 2018 - 14
Food Protection Trends - January/February 2018 - 15
Food Protection Trends - January/February 2018 - 16
Food Protection Trends - January/February 2018 - 17
Food Protection Trends - January/February 2018 - An Assessment of Potential Heavy Metal Contaminants in Bivalve Shellfish from Aquaculture Zones along the Coast of New South Wales, Australia
Food Protection Trends - January/February 2018 - 19
Food Protection Trends - January/February 2018 - 20
Food Protection Trends - January/February 2018 - 21
Food Protection Trends - January/February 2018 - 22
Food Protection Trends - January/February 2018 - 23
Food Protection Trends - January/February 2018 - 24
Food Protection Trends - January/February 2018 - 25
Food Protection Trends - January/February 2018 - 26
Food Protection Trends - January/February 2018 - Mental Models of Pasteurized and Unpasteurized Milk Product Consumption in the United States
Food Protection Trends - January/February 2018 - 28
Food Protection Trends - January/February 2018 - 29
Food Protection Trends - January/February 2018 - 30
Food Protection Trends - January/February 2018 - 31
Food Protection Trends - January/February 2018 - 32
Food Protection Trends - January/February 2018 - 33
Food Protection Trends - January/February 2018 - 34
Food Protection Trends - January/February 2018 - 35
Food Protection Trends - January/February 2018 - 36
Food Protection Trends - January/February 2018 - 37
Food Protection Trends - January/February 2018 - 38
Food Protection Trends - January/February 2018 - 39
Food Protection Trends - January/February 2018 - 40
Food Protection Trends - January/February 2018 - 41
Food Protection Trends - January/February 2018 - 42
Food Protection Trends - January/February 2018 - 43
Food Protection Trends - January/February 2018 - 44
Food Protection Trends - January/February 2018 - 45
Food Protection Trends - January/February 2018 - 46
Food Protection Trends - January/February 2018 - 47
Food Protection Trends - January/February 2018 - 48
Food Protection Trends - January/February 2018 - 49
Food Protection Trends - January/February 2018 - 50
Food Protection Trends - January/February 2018 - 51
Food Protection Trends - January/February 2018 - Sanitary Carcass Dressing and Food Safety Practices in South Central U.S. Small and Very Small Establishments Manufacturing Fresh and Not-Ready-to-Eat Pork Products
Food Protection Trends - January/February 2018 - 53
Food Protection Trends - January/February 2018 - 54
Food Protection Trends - January/February 2018 - 55
Food Protection Trends - January/February 2018 - 56
Food Protection Trends - January/February 2018 - 57
Food Protection Trends - January/February 2018 - 58
Food Protection Trends - January/February 2018 - 59
Food Protection Trends - January/February 2018 - 60
Food Protection Trends - January/February 2018 - 61
Food Protection Trends - January/February 2018 - 62
Food Protection Trends - January/February 2018 - 63
Food Protection Trends - January/February 2018 - 64
Food Protection Trends - January/February 2018 - 65
Food Protection Trends - January/February 2018 - 66
Food Protection Trends - January/February 2018 - 67
Food Protection Trends - January/February 2018 - Beyond the Bio - Joe Frank
Food Protection Trends - January/February 2018 - 69
Food Protection Trends - January/February 2018 - 70
Food Protection Trends - January/February 2018 - PDG Highlight The Dairy Safety & Quality Professional Development Group
Food Protection Trends - January/February 2018 - General Interest Paper The Role of the European Food Safety Authority (EFSA) in the Fight against Antimicrobial Resistance (AMR)
Food Protection Trends - January/February 2018 - 73
Food Protection Trends - January/February 2018 - 74
Food Protection Trends - January/February 2018 - 75
Food Protection Trends - January/February 2018 - 76
Food Protection Trends - January/February 2018 - 77
Food Protection Trends - January/February 2018 - 78
Food Protection Trends - January/February 2018 - 79
Food Protection Trends - January/February 2018 - 80
Food Protection Trends - January/February 2018 - 81
Food Protection Trends - January/February 2018 - Industry Products
Food Protection Trends - January/February 2018 - 83
Food Protection Trends - January/February 2018 - 84
Food Protection Trends - January/February 2018 - 85
Food Protection Trends - January/February 2018 - 86
Food Protection Trends - January/February 2018 - 87
Food Protection Trends - January/February 2018 - Coming Events
Food Protection Trends - January/February 2018 - Cover3
Food Protection Trends - January/February 2018 - Cover4
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