Cardiovascular Business - October/November 2007 - (Page 3) firsT Person ediTorial Mary C. Tierney, editorial director mtierney@trimedmedia.com leslie K. anderson, Managing editor landerson@trimedmedia.com Beth Walsh, senior editor bwalsh@trimedmedia.com lisa fratt, features Writer lfratt@trimedmedia.com Jonathan Batchelor, Web editor jbatchelor@trimedmedia.com Justine Cadet, news editor jcadet@trimedmedia.com sarah lamberti, assistant news editor slamberti@trimedmedia.com amy Buttell Crane Kimberly Twist nancy Zacks inTeraCTive Media amy lizotte, interactive Media Manager alizotte@trimedmedia.com derek Brodeur, interactive Media developer dbrodeur@trimedmedia.com Jason litchfield, Production editor jlitchfield@trimedmedia.com arT & design Michele rivera, art director mrivera@trimedmedia.com amanda d. guilmain, sr. graphic designer aguilmain@trimedmedia.com sales & MarKeTing Jack spears, Publisher jspears@trimedmedia.com scott andersen, advertising director sandersen@trimedmedia.com Michael rahme, account Manager mrahme@trimedmedia.com Matthew Payne, account Manager mpayne@trimedmedia.com nina Botelho, Marketing director nbotilho@trimedmedia.com suBsCriPTions & ClienT serviCes Katy Tibbits, Circulation Manager ktibbits@trimedmedia.com adMinisTraTion Kristen Bouthillier, Business Manager kbouthillier@trimedmedia.com PuBliCaTion serviCes Business Sense Mary C. Tierney, Editorial Director mtierney@trimedmedia.com Contributors: editorial submissions & information editor@CardiovascularBusiness.com sales@CardiovascularBusiness.com subs@CardiovascularBusiness.com advertising, Media Kits & reprints subscriptions & Back issues Creative services & information art@CardiovascularBusiness.com CorPorATe oFFICe 235 Promenade street, suite 455 Providence, rhode island 02908 tel. 401 383 5660 fax 401 383 3896 Welcome to the first issue of Cardiovascular Business—the business magazine for cardiovascular medicine. So why a business magazine for cardio vascular health? Because excellent cardiac care de pends on the fiscal health and business intelligence of your cardiovascular practice. Climbing to the top and staying there hinge on the right business deci sions—assessing, acquiring, integrating and oper ating leadingedge technologies, improving opera tional efficiencies and growing market share. From imaging, interventional and information technolo gies to pharmaceuticals, surgical and related prod ucts like stents and catheters, every decision counts—and is counted. This month we’re taking a deep dive into cardiac CT. Sixtyfour slice CT tech nology made the mainstream with Oprah; it’s a musthave technology. But is it a good investment? For some facilities and groups, absolutely, but get ready to justify the numbers—predicting procedure volumes and mixes, estimating staff expenses, digging into local reimbursement and considering the learning curve (and expense) toward CT reading proficiency. Advanced visualization software and a marketing budget are musts on the business plan, too. We’re also taking a closer look at how cardiac PET/CT’s sensitivity, specific ity and efficiency in myocardial perfusion imaging capabilities (and CMS reim bursement) are pushing it into the clinical mainstream, with deployments reach ing beyond the academic world to community hospitals and imaging centers. A word from the wise: Make sure contracts with private payors include rubidium. The cardiac cath lab is changing too, with EP and peripheral vascular procedures on the rise and keen managers negotiating to consign pricey ablation catheters and even drugeluting stents, and tightly managing inventory and staff. A digital lab is a must. Cardiovascular information systems are the means to keep patient data, re ports and images secure and retrievable, and the essential tool to bill effectively, mine valuable outcomes data and simplify accreditation. Enterprises beating the clock on doortoballoon times show how it’s done—well. Also, check out the first year report card on the ICD National Registry. You’ll be proud. As a companion, we’ve also launched CVB News—the weekly news digest for cardiovascular business. (Subscribe at subs.cardiovascularbusiness.com) Once again, welcome—and thank you for joining us. CardiovascularBusiness.com Cardiovascular Business http://subs.cardiovascularbusiness.com http://www.CardiovascularBusiness.com
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