Healthcare Imaging & IT - July 2008 - (Page 18)

Driving Metrics to Drive Business: Digital Dashboards Deliver We’ll have evolving needs as we seek other accreditations or as other indicators become important to us.” Blue Ocean has helped Nunn engage employees in helping to improve metrics. Rather than reviewing their performance retrospectively in a “big brother” way, administration and staff can partner to improve. “Staff can see problems as they are occurring and help us fix them. It’s a real different way to work,” Nunn says. “The concept has been to have it available in our control areas for each modality so that staff can see it and the charge person for the day can use it for scheduling and managing workflow.” Depending on the user’s responsibilities, he or she can focus on particular areas of interest and always be able to click down to actionable information. questionnaires. “By using this and exposing the information to managers and marketers, we provide the next generation of ideas through continual use.” whaT’s nexT? The future of digital dashboards promises even more capability. Even in just the next three to four years, “it will probably be unthinkable that people will be working without [a dashboard],” says Rik Primo, director of marketing and strategic relationships for the imaging knowledge management business of Siemens Medical Solutions. He says the next step is data mining unstructured data. That ability would tie together problems such as a down scanner with a referring physician’s complaint about scheduling problems. Tradia grip on growTh tional systems might take Aside from managing current weeks to alert administrators operations, dashboard-like of a link between the two. products can help businesses Data mining would allow for prepare for and track growth. earlier notification of probKevin Johnson, president of lems and trends. Advanced computer Midtown Imaging in West Palm algorithms can pick up subtle trends Beach, Fla., has been using the Referand patterns much earlier than current ral Marketing Manager from Integratsystems can. Database mining has been ed Document Solutions for more than in use in other industries for many three years. years, Primo points out. In healthcare, “From a marketing strategy stand“data mining combined with portals point, I use it to track referrals,” he will definitely make inroads. The fact is says, including managing the organithat most hospitals don’t even realize zation’s marketers. “Imaging is a the potential of data mining for their referral-based business. If you don’t operations.” know where your referrals are com[ Midtown Imaging in West Palm Beach, Fla., uses the Yaniv Dagan, president of Integrating from, you’re missing opportuniReferral Marketing Manager from Integrated Document Solutions. Trend reports help track referring physician ed Document Solutions, anticipates ties and revenue.” Midtown Imaging patterns and a turn-around chart tracks report turneven greater competition in the imaghas grown by about 15 to 20 percent a around times for a specific time period. ] ing industry in the future. “Demand is year over the past three years. Thanks increasing and reimbursement is decreasing. Only the most to focused marketing efforts, the group has been able to sucsophisticated and well-organized organizations are going to be cessfully open new facilities. able to win the business and run those centers successfully.” Johnson next hopes to implement a “leads manager.” “We Since the number of facilities that offer MR and CT studies have the ability to track, on any given day or month, where will only increase, “it’s the consistency level in customer service referrals are coming from. I’d like to see that information tied and how well you maintain your referral community that will into our payor mix to assess profitability of those referring make the difference. That requires that facilities respond daily, if cases.” He has been working with IDS on a beta test program not hourly, he says. “You need to thrive on information that which continues to evolve and include such tools as report comes in real time.” turn-around time tracking, trend and lead reporting and 18 Health Imaging & IT | July 2008 HealthImaging.com http://HealthImaging.com

Table of Contents Feed for the Digital Edition of Healthcare Imaging & IT - July 2008

Healthcare Imaging & IT - July 2008 On the Web The Enterprise News Update Convention Spotlight: AHRA 2008 Cover Story: Driving Metrics to Drive Business: Digital Dashboards Deliver Mammography CAD Comes of Age Breast MR CAD: Earlier Detection, Increased Efficiency Lung CAD Earning a Spot in Day-to-Day Practice Colon CAD: Breaking Down Barriers Modality Review: Cardiac CT Angiography: A Clear Pathway to Better Cardiac Patient Management Practice Management: RIS Rights Efficiency & Productivity Wrongs In Practice: Advanced Visualization Across the Enterprise Regulatory Update: Beware: Recovery Audit Contractors Poised for Permanent Status Technology Outlook: Compressing Images for Remote Transmission Reader's Resource Stat Sheet

Healthcare Imaging & IT - July 2008

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