Health Imaging & IT - October 2008 - (Page 16)

Imaging Center top 5 Business priorities 1 2 3 4 5 Decreases in reimbursement Patient/customer satisfaction improving productivity and workﬂow creating new revenue sources Medicare cutbacks ogy to their offerings. Women’s health is running a close second, with 21 percent of respondents telling us they plan to add this to their portfolio. A new outpatient center is the focus for about 13 percent of facilities. The placings were identical in 2007’s survey. how to Build Business To drive business, the focus is always on referring physicians. More than half (53 percent) of survey respondents see adding or providing remote access to clinical images and information as the No. 1 reason to gain physician mindshare and referrals. (Note: respondents could choose multiple answers.) That goes hand in hand with just about half (49 percent) who rank improving report/image turn-around time as the next most important way to earn referrals. Adding or providing access to the EMR is a priority for 31 percent of respondents. To make contact with physicians and their key office staff, about 38 percent of imaging facilities and departments are sending out marketing reps to discuss with doctors and educate them on services offered. Other means to increasing business include providing new services and subspecialty services (33 percent), forming partnerships with physician groups (33 percent), holding educational meetings and seminars (27 percent), creating alliances with local hospitals (24 percent) and adding remote, mobile and outreach clinical services (20 percent). About 20 percent of facilities send their physicians to interface peer to peer with physicians, surgeons and specialists. Customer and patient web sites, respondents tell us, are the best way to market imaging services (36 percent), followed by newspaper or magazine ads to consumers (30 percent), radio and TV ads. Almost a quarter do direct mail campaigns to consumers and referring physicians (23 percent each) to generate business. A quarter have physicians helping to market to physicians.  increase Revenue Watch  decrease 41%  <5%  18% 35%  5%–10%  56% 14%  10%–15%  13% 10%  15%–20%  13% why is revenue increasing?  increased marketing  adding new technology that what are you doing to combat the decrease?      reducing staff delaying technology purchases freezing investment/expansion closing facilities or departments trying to work more efficiently by investing in technology designed to increase productivity and efficiency increases revenue  adding new clinical service line Who’s competing hardest with you? Free-standing imaging centers 48% general or acute-care hospitals 33% Physician group practices 28% hirinG: staFF you need When it comes to hiring FTEs over the next year, 41 percent of respondents project an increase in staffing, while 50 percent project no change. Only 9 percent expect a decrease in FTEs. Few facilities look to change their current levels of temporary (64 percent) and outsourced staff (67 percent). Increases in temporary staff positions are expected by 16 percent of respondents vs. 12 percent for outsourced professionals. Look for a 22 percent decrease in outsourced staff, while temp staff will decrease in about 20 percent of facilities. So where will we see hiring? Physicians top the need list, followed by nurses, IT professionals, technologists, clerical support, physicians assistants, marketing, administrative staff and physicists. adding new clinical service lines 1. Women’s Health 2. cardiology 3. outpatient center top Buys in 2008 IT $ data storage $ internet/intranet $ data network $ disaster recovery/ Clinical IT $ ris $ cardiology Pacs Imaging Systems $ ultrasound $ digital mammography $ ct* $ Workﬂow analysis tools $ radiology Pacs $ nuclear medicine Pacs $ Mri** $ Pathology Pacs $ PEt/ct eXtendinG operatinG hours To boost revenue, about 29 percent of respondents tell us they are extending imaging hours during the week, while 23 percent are offering extended weekend hours. About 7 percent are extending operating hours by using remote reading and outsourced clinical services. About 60 percent don’t see a need to extend operating hours. Healthimaging.com business continuity $ smart card technology * 22% 64-slice; 18% 16-slice ** 19% 3 t; 15% 1.5 t; 6% i.0 t 16 Health Imaging & IT | october 2008 http://www.Healthimaging.com

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Health Imaging & IT - October 2008 Contents The Enterprise News Update Top Trends in Health Imaging & IT - Topping the Competition Advances in Cardiac CT & MRI CVIS Spurs Innovation Technology Outlook People & Technology In Practice Reader's Resource

Health Imaging & IT - October 2008

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