Images Anywhere, Anytime: Web-based PACS & RIS/PACS

outside players would need to hook up with the PACS. She recommends putting all of the imaging system and IT vendors in the same room during the planning stages to ensure a smooth, seamless integration process. “All the work up front made all the difference,” she recalls. Once the system is installed, the radioloGE Healthcare’s free Boost customized referring physician marketing program, that is included with a Centricity PACS-IW purchase, has helped to increase Western Neurological’s referrals. gists need a lot of hands-on experience, says Carroll. “Work with the system, try the difAnother advantage for Sorenson’s patients is that many come ferent features and work through those because then you have a more from distant, outlying areas. The ability to offer “one-stop shopfuller understanding of what’s at your disposal. It’s easy sometimes to ping” for their brain and heart imaging, he says, is very convenient just do what you know, but it’s better to try the different functions.” and allows better care. Carroll and his colleagues go out and visit other physicians in their practice environment. “We see what they’re using to access the images and we’re able to find out what it’s like on their end. When simple set up you have that sort of understanding and you know what their experiTo get referring physicians like Sorenson set up on Web-based PACS, Western Neurological marketing representatives, such as Jamie ence is, then it enhances your experience of what you can bring to Dearden, manage implementation. In particular, Dearden works with them and what you should be doing on your end.” ■ subspecialists who have very specific imaging needs. The practice specializes in customizing the system for subspecialists, including neurologists, neurosurgeons, orthopedics, cardiologists and podiatrists. For the initial set up, Dearden goes onsite with an IT specialist and, when possible, a radiologist, to the referring doctor’s office and installs the software. “Having a radiologist there to speak with the referring physician ‘doctor to doctor’ is a great opportunity for us from a marketing perspective. I think that really helps in building the relationship.” They show the physician how to access and open studies, and how to manipulate images and utilize various tools and reports. “We walk them through one patient at a time and they can see how user-friendly it is. Once we show them the basics, it makes it easy for them to understand what we’re looking at and how we choose key images.” Webcasts.HealthImaging.com In terms of IT needs, referring physicians need only a high-speed Internet connection and a good quality monitor to view the types of Featuring interviews and Q&A with clinical and IT thought-leaders from: images that the practice’s radiologists read from, she says. AVAILABLE 24/7 Pointers from the practice Web-based PACS is ideal for any organization that needs to get images out to the enterprise, beyond the radiologist or neuroradiologist reading the images, to the specialist who needs to care for the patient. From small practices to large university hospitals performing more than a million procedures a year, there’s really no limit to scale. Western Neurological likes its Web-based PACS open architecture and “openness,” says Monty. “When you sit down, you understand it. It’s very intuitive.” Although most radiologists are technologically savvy, a product that is used as a practice marketing tool needs to be very functional, but very simple to use, she explains. She knew the product would be going out to a referring population that had a wide range of training and experience. Monty also knew that all of the practice’s various vendors and › Dynamic Medical Imaging Columbus, Ohio › Western Neurological Associates Salt Lake City, Utah › Bayhealth Medical Center Dover & Milford, Del. SPONSORED BY: HealthImaging.com Images, Anywhere, Anytime: Web-Based PACS & RIS/PACS | Health Imaging & IT http://www.healthcaretechguide.com/index.php?option=com_webcasts&task=view&id=8&pub=hiit http://www.healthcaretechguide.com/index.php?option=com_webcasts&task=view&id=8&pub=hiit http://HealthImaging.com

Table of Contents Feed for the Digital Edition of Images Anywhere, Anytime: Web-based PACS & RIS/PACS

Images Anywhere, Anytime: Web-based PACS & RIS/PACS Contents Why Web-based PACS Works for the Community Hospital Keeping Referrals Coming: Neuroradiology Group Reaps PACS Benefits Tracking Imaging Center Operations with Web-based RIS/PACS Teleradiology Group Shows Strong Growth Demands Strong PACS Replacement PACS: How to Plan, Purchase & Put It in Place PACS Optimizes Orthopedics Practice

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