Golfweek.com Opportunity Kit 2008

GOLFWEEK.COM Advertising on Golfweek.com drives results! 82% have taken action as a result of visiting Golfweek.com 47% have discussed an article or referred someone to the site 41% visited an advertised Web site 36% watched an online video 29% made a purchase based on an advertisement or article DEMOGRAPHICS 94% Male 6% Female Average age: 52 92% attended or graduated from college • 75% hold college or graduate degrees 61% employed in professional/managerial positions • 33 % Owner/partner in their own business Average household income: $152,371 Average value of all assets: $1,483,757 88% own a primary residence • Average value of primary residence: $518,282 34% plan to purchase real estate in the next 3 years VISITOR SOPHISTICATED CONSUMERS PASSIONATE ABOUT THEIR GOLF LIFESTYLE 87% have played golf 10+ years Average number of rounds played (last 12 months): 76 Purchased in the last 6 months Plan to purchase in the next 12 months Average USGA Handicap index: 11 • 53% have a handicap of 0-10 90% have taken golf trips in the last 12 months • Average 4 golf trips per year • 67% are planning a golf trip in the next 12 months Site visitors purchase an average of $1,501 in golf equipment, apparel and accessories each year. 94% plan to make an equipment purchase in the next 12 months 89% 62% 60% 48% 43% 37% 35% 34% 26% 24% Golf Balls Golf Shoes Grips Drivers Hybrid Clubs Putters Irons Golf Bags Fairway Woods Shafts 70% 44% 44% 31% 27% 25% 20% 18% 17% 16% Golf Balls Golf Shoes Grips Drivers Irons Hybrid Clubs Golf Bags Fairway Woods Putters Shafts http://www.golfweek.com http://www.golfweek.com http://www.golfweek.com

Table of Contents Feed for the Digital Edition of Golfweek.com Opportunity Kit 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.