UMass Boston - Graduate Studies 2011 - (Page 80)

80 Graduate Catalog 2010-2012 Business Administration MBAMGT 665 (MGT) International and Comparative Management This course introduces students to the perspectives and dimensions of management and organizations in settings that span national boundaries. Course materials stress the nature, structure, dynamics, and problems faced by international and multinational organizations. Adaptive and competitive strategic behaviors of firms working in cross-national environments are analyzed, as well as the array of economic, socio-cultural, and political determinants of managerial behavior in these settings. Prerequisites: MBAMGT 650 and MBAMGT 660. 3 Lect Hrs, 3 Credits develop the skills required to lead and assess development projects. Prerequisite: MBAMGT 660. 3 Lect Hrs, 3 Credits MBAMKT 674 (MKT) International Marketing MBAMKT 670 (CORE) Marketing Management This course focuses on the strategic decisions necessary to match organizational resources with market opportunities. Students learn to analyze market opportunities, to develop marketing plans and marketing mix strategies, and to manage implementation and control of the marketing plan. Prerequisite: MBA AF 610. 3 Lect Hrs, 3 Credits This course introduces the student to a systematic treatment of marketing on a global scale. Topics include the world market environment and its characteristics; identifying opportunities; and the development, implementation, and control of multinational marketing programs. Prerequisite: MBAMKT 670. 3 Lect Hrs, 3 Credits MBAMGT 675 (MGT) Managing in the Global Economy MBAMGT 667 (MGT) Entrepreneurship MBAMGT 671 (MGT) Introduction to Environmental Management This course sensitizes students to the entrepreneurial process from the conception of an idea to the creation of a new venture. The course provides conceptual frameworks, tools, and techniques to understand different aspects of entrepreneurial process and helps students evaluate the entrepreneurial career for themselves. Students learn about assessing business opportunities, developing a business plan, understanding various ways of mobilizing resources, creating different forms of new ventures, and building a top management team for the growth of the venture. Prerequisite: MBAMKT 670. MBA AF 620 is recommended, but not required. 3 Lect Hrs, 3 Credits This course gives students an understanding of current environmental issues as they relate to managerial decision-making. The issues are examined from the worldwide perspectives of business and society. The course focuses on issues of waste and recycling, air quality (including ozone depletion, global warming, and acid rain), water quality, resource management, biodiversity, and sustainable economic growth. Prerequisite: MBAMGT 660. 3 Lect Hrs, 3 Credits This course provides students with the opportunity to acquire an in-depth conceptual and operational understanding of a group of countries, with the purpose of acquiring the technical skills necessary to enter, network, structure, manage, and eventually exit effectively from a foreign environment. Prerequisites: MBA AF 601 and MBAMKT 670. 3 Lect Hrs, 3 Credits MBAMKT 675 (MKT) Business to Business Marketing MBAMKT 672 (MKT) Services Marketing MBAMGT 668 (MGT) Real Estate and Local Economic Development This course introduces students to the field of urban economic development in the context of real estate development. Students will explore the principles of economic development, focusing on the role of real estate developers, companies, community organizations, and government agencies in the decline and revitalization of neighborhoods, cities, and regions. They will be exposed to diverse issues involved in economic development, with particular emphasis on practical aspects. Topics to be covered in this course include opportunity and impact assessments, stakeholder analysis, and project management. A combination of lectures, site visits, case studies, and group projects will help students to gain an appreciation of the role of real estate in urban economic development and This course examines what differentiates services marketing from the marketing of products. Special attention is given to the unusually intricate coordination of planning and interaction that the marketing of services requires among the traditional management functions of marketing, operations, human resources, and finance. Prerequisite: MBAMKT 670. 3 Lect Hrs, 3 Credits This course examines the strategic and tactical issues of marketing business products and services. Special focus is laid on high technology and other areas in which markets are fragmenting, life cycles are accelerating, and pressures for cost containment are increasing, while margins are decreasing. Prerequisite: MBAMKT 670. 3 Lect Hrs, 3 Credits MBAMKT 676 (MKT) Computer-Assisted Market Analysis and Planning MBAMKT 673 (MKT) Marketing Communications This course helps students develop an integrated communications strategy, blending individual external elements such as advertising, personal selling, sales promotion (including direct marketing and trade shows), and publicity with internal communications. The course is managerial in nature and provides the student with the necessary ability to analyze, plan, implement, and control marketing communications programs. Prerequisite: MBAMKT 670. 3 Lect Hrs, 3 Credits This course provides students with stateof-the-art, practical, computer-assisted approaches to such current marketing issues as segmentation and targeting, market measurement, strategic marketing analysis and planning, product positioning, new product development, advertising and promotion planning and budgeting, pricing and distribution strategy, customer satisfaction, and post-purchase management. The computer-assisted approaches include choice-based segmentation, attribute/similarity-based perceptual mapping, multi-dimensional scaling, product portfolio, conjoint analysis, new product diffusion, advertising response, market/sales response, and pricing. This course emphasizes active participation. Each approach entails software implementation and a business case whose resolution can be enhanced through the use of the software. Prerequisite: MBAMKT 670. 3 Lect Hrs, 3 Credits

Table of Contents for the Digital Edition of UMass Boston - Graduate Studies 2011

UMass Boston - Graduate Studies 2011
Table of Contents
Graduate Program Affiliations
UMass Boston at a Glance
Foreword
Mission Statement
Trustees of the University
Administrative Officers of the University
Academic Calendar, 2010-2012
Admissions
Tuition, Fees, and Payments
Payment Information
Residency Status
Assistantships and Financial Aid
Facilities and Services
Regulations, Procedures, and Degree Requirements
Graduate Programs
Accounting
American Studies
Biology
Biology
Environmental Biology
Molecular, Cellular, and Organismal Biology
Biomedical Engineering and Biotechnology (Multicampus Joint Program)
Biotechnology and Biomedical Science
Business Administration
Chemistry
Green Chemistry
Clinical Psychology
Computer Science
Database Technology
Counseling: Degree Programs
Counseling: Family Therapy
Counseling: Mental Health Counseling
Counseling: Rehabilitation Counseling
Counseling: School Counseling
Creative Writing
Critical and Creative Thinking
Dispute Resolution
Education
Higher Education Administration
Leadership in Urban Schools
Education: Educational Administration
Education: Special Education
Special Education
Orientation and Mobility
Teaching of the Visually Impaired
Vision Studies
Education: Teacher Education
Education: Applied Behavioral Analysis for Special Populations
Education: Technology, Learning, and Leadership
Education: Teaching Writing in the Schools
English
Environmental Sciences
Environmental, Earth, and Ocean Sciences
Environmental Sciences
Geographic Information Science
Professional Science Master’s™
Finance
Forensic Services
Gerontology
Management of Aging Services
Historical Archaeology
History
Human Services
Information Technology
Instructional Design
Instructional Technology Design
International Management
Latin and Classical Humanities
Applied Linguistics
Applied Linguistics
School of Marine Sciences: Intercampus Graduate School
Mathematics
Nursing
Health Policy
Population Health
Acute/Critical Care Clinical Nurse Specialist
Adult/Gerontological Nurse Practitioner
Family Nurse Practitioner
Applied Physics
Public Affairs
Public Affairs
International Relations
Women in Politics and Public Policy
Public Policy
School Psychology
Applied Sociology
Spanish and Hispanic Studies
Graduate Consortium in Women’s Studies
Road Map and Directions to Campus
Campus Map
Telephone Directory
Index

UMass Boston - Graduate Studies 2011