Circuits Assembly - March 2008 - (Page 55)

Morey Corp. add up the logistics, freight, etc.” However, he acknowledges the extent of Morey Corp.’s activities there goes beyond buying certain components such as bare boards: The company maintains partnerships in Shenzhen to support local manufacturing requirements of its Figure 2. The 100,000 sq. ft. production facility has three double-sided customers. SMT lines and one prototype line. “We have evaluThe family line doesn't end with Scott ated the cost strucMorey. But before his own son comes of ture of outsourcing manufacturing to age, there are a host of issues to tackle. China and found that it does not make Asked about the current industry state, sense financially for Morey to ship full Morey ticks off a bevy of concerns: “The assemblies to the U.S.,” Morey says. “Howeducational system; the current politiever, it does make sense for us to manucal environment in the U.S.; the lack of facture in China to support our customseriousness about approaching the global ers with manufacturing facilities there. problems we face; Islamic fundamentalCaterpillar has three plants in China, so ism; dramatic increases in taxes.” it makes sense for us to be there to supThose lingering issues, plus the comport them.” pany’s growth under his watch – roughly Today, the company focuses on devel$90 million over 16 years – have put added oping a range of products based on core pressure on Morey to deliver results. “We platforms, increasingly telematics, dishave 400 families that count on The plays and high-level controllers. “Most Morey Corp., so there’s a tremendous of our customers provide a system or an amount of responsibility, but also a great application,” Morey explains. “We make opportunity to do things as we think they money selling hardware. As electronics can be done. Managing growth is always become increasingly complex and coma challenge, but it enables us to bring in ponent obsolescence is more a part of a level of leadership that we could not the design decision, it’s difficult for a attract at a smaller level.” company whose business is not electronWhether that leadership will extend to ics design to keep up with it. It’s hard for the next generation of Moreys remains to us to keep up. be seen. Scott, who claims his own father “Portability is nearly impossible when was “neutral” on his joining the company, applications software is so wedded to the says it’s “impossible to say” who will next hardware platform. And that’s where all assume the reins. “We have to ensure your cost is. Our approach is to let our the long-term success. If my son has the customers put their software on each new desire, appetite and ability, it would be generation of hardware.” To that end, terrific. in the Richard and Gene Morey Inno“But … he’s only 16,” Morey quickly vation Center, named for the first two quips. generations of the family to run the comWaiting shouldn’t be an issue. At The pany, Morey and Caterpillar conduct joint Morey Corp., being patient and keeping design efforts. “We have to be experts, and an eye on the distant future has proved a better than anyone else, because if we’re successful strategy for 75 years. not, why come to Woodridge?” Morey ■ says. EFD Solder Paste If You Think Our Dispensers Are Great You Should Try Our Solder Request your free white paper titled “Choosing The Right Solder Paste” www.efd-inc.com/ads/ca-0308 A NORDSON COMPANY 800-338-4353 +1-401-434-1680 Visit us at APEX 2008, Booth 147 55 circuitsassembly.com Circuits Assembly MARCH 2008 http://www.efd-inc.com/ads/ca-0308 http://www.efd-inc.com/ads/ca-0308 http://circuitsassembly.com

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Circuits Assembly - March 2008 Caveat Lector Letters Industry News Market Watch Talking Heads Focus on Business On the Forefront Screen Printing What Drives the Crowd? Mastering ESD Control in Automated Handling Systems Beating the RoHS Heat Trade Secrets True to Its Roots The Road Abroad - Strategic Alliance or Greenfield Facility? Tech Tips Wave Soldering Test and Inspection Process Doctor Pb-Free Lessons Learned Getting Lean Materials World Equipment Advances Apex Product Preview Ad Index Assembly Insider Technical Abstracts

Circuits Assembly - March 2008

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