Printed Circuit Design & Fab - June 2008 - (Page 30)

FROM thE FiEld Collaborations and Conferences At PCB East, bi-directional communication was more than a catch-phrase. by KATHy NARGI-TOTH PCB East came to the Midwest last month for the first time. The show, in its 13th year, blew into the Windy City, arriving at this new location at a new time of year. Previously occurring in the fall, PCB East has now been moved to the spring, changing positions with PCB West, which rotates to Santa Clara in September. The conference offered a number of new classes, and returned many popular topics and speakers. Some topics new to PCB East included; PCB Design Using Metric Systems, taught by Andy Kowalewski, SyChip, If You Can Make It, They Can Fake It: Counterfeit Parts and China, taught by David Ackerman, Ackerman-USA and Death of a PCB Salesman, taught by Greg Papandrew, Bare Broad Group. These classes are part of the FREE Tuesday program, a popular PCB East/West feature that coincides with the opening of the two-day exhibition. Attendees take time to learn about new products and design techniques at the PCB East 2008 conference and exhibition. 30 This year’s keynote was delivered by Emad Isaac to a standing room-only audience. Isaac spoke of the importance of collaboration across the electronics supply chain and specifically between design and manufacturing. Isaac, CTO of The Morey Corp., explained how the company, a $100 million EMS/ODM company that specializes in the design and build of industrial controllers and telematics, actively identifies potential design problems and communicates them across the supply chain to continuously improve the manufacturing process. In his talk, Isaac noted Morey performs design and assembly of products used in heavy industrial machinery, and that the printed circuit board is an integral connection between the two domains of design and assembly that Morey internally controls. He highlighted problems that come when information is not properly communicated. “We don’t design PCBs with voids, but sometimes we get them,” he said. When there’s a break down, Morey then works with suppliers to ensure that the requirements have completely communicated. For example, it is common practice to remove non-functional pads on the outer layers of a design. But in one instance, the ODM designers had called JUNE 2008 printEd circuit dESign & fAB

Table of Contents Feed for the Digital Edition of Printed Circuit Design & Fab - June 2008

Printed Circuit Design & Fab - June 2008 Contents Our Line Market Watch Around the World Happenings ROI Tip Jar Interconnect Strategies Final Finish Forum DFA/DFT Signal Integrity From the Field DFA Fab Basics Drill Off the Shelf Marketplace Ad Index BGA Bulletin

Printed Circuit Design & Fab - June 2008

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