Printed Circuit Design & Fab - July 2008 - (Page W4)

FR EE SPE CIA L E VE NTS TUESDAY, SEPT. 16 FREE TUESDAY 9 am – 7 pm in the Exhibit Hall and assigned rooms On “FREE Tuesday,” all sessions and events are free to attend! Keep reading to learn more about this year’s must-attend “FREE Tuesday” technical and networking events. EXHIBITION 12 pm – 7 pm in the Exhibit Hall Start planning now so you’ll have plenty of time to attend both days of our free two-day product and service exhibition! Visit www. pcbwest.com for the current list of exhibitors. FREE TECHNICAL SESSIONS NEW! ROUNDTABLE EVENT 9 am – 11 am in Salon A/B PCB Design, Fab and Assembly Roundtable: Understanding the Dynamics of the Cost/Technology Equation Across the Supply Chain Moderator: Terry Heilman, Sunstone Circuits This special roundtable discussion will provide perspectives from a range of top-level PCB manufacturers—from niche players to large multinationals. You’ll: • Enjoy open communication between partners, designers and fabricators • Learn about typical fabrication capabilities/constraints • Discuss tradeoffs in the fabrication process, cost drivers and yield busters, and maximizing the design process to result in an optimized ﬁnal product cost • Create a forum for continuing, constructive dialogue and an exchange of ideas 1 pm – 5 pm in assigned rooms Several free technical sessions will be held on Tuesday. See page 12 of this brochure for session titles, and visit www.pcbwest.com for complete abstracts. OPENING NIGHT RECEPTION 5 pm – 7 pm in the Exhibit Hall The Opening Night Reception will kick off at 5 pm on the show ﬂoor. This key networking event will provide you with an opportunity to meet and chat with everyone at the show—including your fellow attendees, exhibitors and speakers—in a fun, relaxed atmosphere while enjoying a selection of beverages and hearty ﬁnger foods. NEW! TUESDAY KEYNOTE ADDRESS 11 am – 12 pm in Salon A/B NEW! DESIGNER DECISION 2008 5:30 pm – 6:30 pm in the Exhibit Hall Moderator: Kathy Nargi-Toth, Editor, Printed Circuit Design & Fab What are your most pressing design/fab concerns? In this unique one-hour session, we will open the ﬂoor to conference attendees, who are encouraged to come up with the proverbial laundry list of job- and technology-related issues and problems. The results will form the foundation of PCD&F’s editorial coverage in 2009. Bringing Design to Life Speaker: Dr. Chris Urmson, Carnegie Mellon University The use of semiconductors to improve all aspects of the driving experience—from safety, entertainment, navigation and even steering—is on the rise. In this exciting keynote, “Boss” inventor Dr. Chris Urmson will discuss the challenges and solutions in building such an extremely complex automobile. He will include details of the DARPA Urban Challenge, describe Boss’s overall system architecture and highlight the vehicle’s many component technologies. Boss is a Chevy Tahoe with more than 300,000 lines of code, capable of autonomously navigating in town and in trafﬁc. It is equipped with more than a dozen lasers, cameras and radar systems to view the world. Chris Urmson is director of technology for the Urban Challenge Robotics Institute at Carnegie Mellon University. He was previously a robotics research scientist with SAIC. He developed several robotic navigation architectures and software systems currently in use by Carnegie Mellon University, NASA JPL and NASA Ames. He has made signiﬁcant contributions to robot development with an emphasis on software development and system integration. He has a Ph.D. from Carnegie Mellon and a B.S. in computer engineering from the University of Manitoba. WEDNESDAY, SEPT. 17 EXHIBITION 10 am – 3 pm in the Exhibit Hall The “FREE Tuesday” rush can make it difﬁcult for exhibitors to give the personalized demonstrations that you need and want, so schedule some quality time on the second day of the Exhibition. View the current list of exhibitors at www.pcbwest.com. Produced by 2400 Lake Park Drive, Suite 440 • Smyrna, GA 30080 • Ph: 678-589-8800 • Fax: 678-589-8850 • www.upmediagroup.com SHOW MANAGER Alyson Skarbek, askarbek@upmediagroup.com, 678-589-8865 VP, SALES & MARKETING Frances Stewart, fstewart@upmediagroup.com, 678-589-8818 SHOW SALES Kamden Robb, krobb@upmediagroup.com, 678-589-8843 REGISTRATION DESK MANAGER Jennifer Schuler, jschuler@upmediagroup.com, 918-496-1476 REGISTRATION COORDINATOR Teresa Gentry, tgentry@upmediagroup.com SPECIAL PROJECTS EDITOR Ronda Faries, rfaries@upmediagroup.com, 4 PCB W EST 2008 | WWW .PCBWEST. CO M | IN TH E H E AR T OF S I LI C O N VAL L E Y http://www.pcbwest.com http://www.pcbwest.com http://www.pcbwest.com http://www.pcdandf.com http://www.pcbwest.com http://www.upmediagroup.com http://www.upmediagroup.com http://www.upmediagroup.com http://www.pcbwest.com

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Printed Circuit Design & Fab - July 2008

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