Printed Circuit Design & Fab - January 2008 - (Page 31)

In contrast to Productronica, there were quite a few more distributors (versus OEM suppliers) representing products. It was difficult to find a company you were looking for because they were buried within large, crowded booths. Companies like WKK PCB Trading presented their diverse product line that included equipment for drilling, imaging, etching, plating, coating and test and even chemistry. Here I found the Electrochemicals company graphic, but no one to talk to about Electrochemicals’ products. When I approached one of the WKK booth staff to ask about what changes might be expected from the recent purchase of Electrochemicals by OMG, the representative had no knowledge of the sale. In another booth, Yan Tin Chemical demonstrated similar diversity with the process consumables they represented. Again, I was not able to get any specific product information about one of the materials they represented, and though they happily took my business card, they did so without noting the product I was inquiring about. Perhaps the most disappointing was the positioning of Printar in the TKKE booth. This multiple company booth included four additional distribution companies with too many products and too little focus. The Printar equipment wasn’t even there, and the video that was used to introduce their product was located overhead in an area that did not draw the attention of attendees as they passed by. Again, no one in the booth had much information about the equipment, and were unable to answer a simple question when asked. I’m fairly sure that the majority of visitors didn’t hear the message about this exciting new piece of equipment. In direct contrast, the Orbotech booth was well staffed with knowledgeable and multilingual people. For the first two days of the show, you could not get near their inkjet legend printer that was located at the front of the booth. The Newprint Series, a result of the purchase of New Systems last year, is their newly released inkjet legend system that uses UV curable ink with integrated UV curing. The company claims reduced handling defects and elimination of the traditional double-bake legend curing cycle. The new machine had a very small footprint. After spending some time listening to the engineers talk about the system, it was apparent that it could be set up quickly, and easily interfaced with exiting digital data files for additional applications, including serialization, bar-coding and scaling. It was interesting to note that the companies selling pollution control equipment seemed to be very busy at the show. C&G Environmental Technology was co-located in the Schmid/Protech booth. The message of waste water treatment and water recycling is getting a lot of play in China this year as municipalities crack down on pollution and water usage. Other environmental engineering companies exhibiting included; Guangdong Xindayu Environmental Engineering, Ultrapure Environment Engineering and Dongyuan Environmental Protection Science and Technology. Additional products from the show can be found at pcdandf.com/cms/hkpca07products. So as the trade shows draw to a close for 2007, I am happy the next show I attend I will be able to view from the comfort of my office. I hope that everyone will join us as we launch the industry’s first Web-based interactive trade show. Check it out at virtual-pcb.com. PCD&F KATHY NARGI-TOTH is editor of Printed Circuit Design & Fab. NOW AVAILABLE IN FOUR SIZES PROVIDING PRECISION VIDEO AND X-RAY BASED MEASUREMENT SYSTEMS TO THE PCB INDUSTRY SINCE 1978 Accuracy (To 3 microns) Speed (Up to 30 inches per second) Resolution (1/10th micron linear scales) Repeatability (Air-bearing X-Y transport) Reliability (Linear motors in X & Y axes) CLICK HERE TO DOWNLOAD DATA SHEET Flexibility (XP based metrology software) OPERATIONS TECHNOLOGY INC JANUARY 2008 30 Lambert Rd. PO Box 408, Blairstown, NJ 07825 USA Phone: 908-362-6200 www.optek.net PRINTED CIRCUIT DESIGN & FAB 31 http://pcdandf.com/cms/hkpca07products http://virtual-pcb.com http://www.optek.net/getPDF.php?url_id=nxtPDF http://www.optek.net/load.php?url_id=nxtAd http://www.optek.net/load.php?url_id=nxtAd

Table of Contents Feed for the Digital Edition of Printed Circuit Design & Fab - January 2008

Printed Circuit Design & Fab - January 2008 Contents Our Line Market Watch Around the World Happenings ROI PTH Reliability: Designing to Improve PTH Reliability EMC for the Real World PTH Reliability: The Survival and Long-Term Reliability of Lead-Free PCBs iNEMI's Emerging Technologies: Research Priorities for the Electronics Industry Printed Circuit Design & Fab Annual Buyers Guide Special Suppliers Section Guide to Products and Services Off the Shelf: Designcon Preview Marketplace Ad Index BGA Bulletin

Printed Circuit Design & Fab - January 2008

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