Solutions 2009 - (Page 10) 10 BUSINESS GROWTH At some point in business life, owners and managers encounter problems with growing the top-line of their business. They may have lost a customer to a competitor, idled infrastructure, lost equipment and staff through Lean manufacturing principles with capacity for additional business or they see the opportunity to take their business to the next level. The UT Center for Industrial Services can show you how to re-deploy assets along with human capital to realize dramatically improved top-line growth. Business isn’t always about reducing the bottom line. Most times, it must be coupled with business growth in order to be truly successful as a company. eurekA! winning wAys tAkes the PrinciPles thAt work well in cost-sAvings And APPlies them to develoPing ideAs And Action for toP-line growth. 1. “customer Pull” Marketing — It teaches your team how to create demand using the three laws of marketing physics (overt benefit, real reason to believe and dramatic difference). 2. Quality at the Source — The program engages your entire team — in thinking deeply about how to grow the company. Driving responsibility to each person versus hand offs reduces the risk and increases effectiveness. 3. Fact-Based Growth Tactics — Manufacturing quality starts with honest review of the hard data. Eureka! Winning Ways is data grounded in 2,000 academic research studies on what drives growth based on real world data from 4,000 successful growth projects. 4. continuous Improvement — Employs rapid cycles of plan, do, check, act to reduce risk and increase the chances for success. 5. A System for continuous Flow Growth — Most important — this is not a one off event. Your company acquires a disciplined system for creating a continuous flow of top-line growth and it is repeatable when additional growth is needed. Ignite fresh thinking and action on Top-Line Growth with the First Disciplined System for Growing Smalland Mid-Size companies. Here are the kinds of numbers and results you can expect. 8x More Real Ideas than Brainstorming Unlike brainstorming that encourages the weird and wacky — Eureka! 7.0 IDEA ENGINEERING is designed to help logical and rational managers discover feasible ideas for growth. It’s a one-day event that features 21 quick modules of learning and direct application on growing your business. Eureka! Winning Ways features the patented Merwyn Research evaluation of your top ideas. Merwyn is the world’s most reliable system for evaluating ideas early in development — so you don’t waste precious time, energy and monetary resources. 88% Reliability Predicting Odds of Success Your team will learn and be coached in the Trailblazer system for developing these ideas to facilitate more effective marketing, new customer acquisition or new product development. In independent tests it’s been found to get ideas to market five times faster and cheaper than classic development methods. 5x Faster and cheaper to Market Want more information? Visit our Web site, contact your CIS field consultant or talk with one of our experts: Albert Tieche — (615) 532-4926 Keith Groves — (731) 425-4779 Center for IndustrIal servICes (888) 763-743 • W W W. C I S . T E N N E S S E E . E D U • (615) 532-8657 http://WWW.CIS.TENNESSEE.EDU
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