Utility Horizons - Second Quarter 2013 - (Page 15)
Inside Tracks...
Insider Perspectives on Utility Automation
events in the past year have shed a critical light on
utilities and the Smart Grid, it’s interesting that you
predict that consumer backlash is on the decline.
What are your thoughts here?
Murray: That’s a fair question, and to be clear, there
will always be groups of consumers that will simply
never be in favor of adopting more technology or
increasing the availability and granularity of energy
data. However, in light of major events that bring
attention to the current limitations of our electric grid,
it’s clear that consumers are beginning to see that the
benefits of Smart Grid often outweigh the negatives,
whether real or perceived.
This backlash is also often regionally segmented as
evidenced by accounts from consumers in the places
hit hardest by Hurricane Sandy, where the court of
public opinion is now coming down in favor of smart
meters. People in these regions have experienced
firsthand the challenges of living without power and
the frustration of an aging grid that can’t provide their
utility with immediate, automated communication
and management tools. Compare that with areas like
California and Colorado, where pockets of suspicion
of smart meters by consumers remains as strong as
ever.
uhQ: Are utilities responding appropriately to this
backlash?
Murray: To combat consumer backlash, utilities in
California, Colorado and in other geographies have
continued to focus more on educating consumers
about the benefits of smart meters. Indeed, education
supported by facts from trusted third-party research
has proven to be the best approach to stamping out
rumors about health and privacy risks. Alternatively,
some utilities are taking a more punitive approach,
and charging opt-out fees for consumers who prefer
to keep their old technology.
In 2013, Smart Grid detractors will continue to lose
ground in the battle for hearts and minds. More
specifically, logic will start to trump emotion as
the populace as a whole comes to realize that the
evolution of technology is an inevitability that utilities
are neither immune to, nor can either utilities or
consumers afford to ignore. In fact, in our mobile
society, we have much more to fear from the ubiquity
of cell phones and wireless computing devices than
from behind-the-scenes optimization technologies
like AMI and Demand Management. By adeptly and
honestly addressing consumer concerns such as
privacy, security, and cost, utilities can expect to
continue to earn more knowledgeable supporters of
Smart Grid.
uhQ: I’d say that you get at least a passing grade on
your predictions, Eric. It will be interesting to see how
the rest of 2013 plays out before we can give you
an ‘A’, however. In the meantime, do you have any
closing comments on what to expect?
Murray: In considering my predictions for 2013,
I thought back to how our industry has evolved
quite rapidly in the past decade and yet often still
clings to reluctance to change. While we on the
technology side are eager to employ breakthrough
advancements, those on the utility side are often
more methodical in technology adoption. We can’t
expect to revolutionize the grid overnight, but the
progress we’ve already made is incredible and should
inspire us to forge ahead together. uhQ
Author Profile
Eric Murray is president and CEO of Tantalus Systems, Inc., a Vancouver,
BC-based technology company that has been recognized as the fastest growing
Smart Grid company in Canada. Prior to joining Tantalus, Eric held senior
executive positions with ABB and GE, where he developed strategic initiatives
in industry segments including utilities, primary manufacturing, and
communications. Eric is a professional engineer and holds a B-Eng. from the
Royal Military College and an MBA from the University of Western Ontario.
www.UtilityHorizons.com
Q2 - 2013 • UTILITY HORIZONS • 15
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Table of Contents for the Digital Edition of Utility Horizons - Second Quarter 2013
Utility Horizons - Second Quarter 2013
Publisher’s Message
Contents
The Queue
Automation Rising!
Inside Tracks
Focal Point
Automation and Innovation at Epcor Water Services
BLeading Edge: Advanced Technology Perspectives
Consumer Engagement: The Future Goes Mobile
Demand Response: Why the Future Is in the Cloud
Building Paths to Smarter Water Management
Bullet-Proofing Your Scada System Against the Evil-Doers
Education Matters
Standard Bearings
Regulation De Rigueur
On the Horizon
Purviews
Intersections
Eventualities
Thinking It Through With Sparky Flamedrop
Loose Ends
Utility Horizons - Second Quarter 2013
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