Sequel - Fall 2007 - (Page 20) Q&A Brian McDonough Eric White Id ntIty Issue by Melynda Thorpe Burt ’90, Editor Meet the Power Players Behind the New Image of UVU I n June, the institution’s new UVU Image Committee, comprised of various individuals from campus, alumni and community, with distinguished experience in marketing and design, selected the Salt Lake City-based Rare Method marketing firm to aid the campus in its historic transition to university status. But for UVU, Rare Method has been commissioned to develop a family of new logos and symbols that will represent the brand of Utah’s newest university. Two things that will remain were predetermined by the Image Committee: the Wolverine mascot and the color green (though Rare Method will likely propose updating the current shade). PERHAPS THEY ARE BEST KNOWN FOR THEIR Napoleon Dynamite ad campaign for the Utah State Fair (credited for significantly increasing fair attendance among the state’s young, urban population and still circulating onYouTube), or for the Arena Football League brand, the Utah Blaze, or for their award-winning packaging for V Chocolates. 20 FA L L 2 0 0 7 utah valley state college alumni magazine PHOTO BY STEVEN STONE
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